Cost of Having a Wine Label Designed...

Don Becnel

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Jul 9, 2002, 3:57:47 AM7/9/02

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What should I expect to pay for having a new wine label designed?

Not simply a label that I could have done using an inexpensive "graphics"
program, but a very professional label that rivals or exceeds those on
commercial wine.

Thanks for any help and information that you can provide.

Donald

tjustice

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Jul 9, 2002, 7:33:01 AM7/9/02

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I think with Paint Shop 12 you can design your own....

Randy

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Louise

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Jul 9, 2002, 8:30:41 AM7/9/02

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I always make my own but you could try here:
http://www.stoneycreekwinepress.com/index.cfm
Louise:o)

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Clyde

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Jul 9, 2002, 3:20:39 PM7/9/02

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Hi Donald,

Your question is quite open ended. I've seen home made labels that would
put some commercial labels to shame.

We had a friend do our labels. She's a pro that recently went from an
employee of a big firm to a freelance graphic artist/ mom. She charges
about $300 for a full design, including any corrections/additions required
during the approval process.

Here's some of her work (note that my reproduction does no justice for her
work!) :

http://www.peacefulbendvineyard.com/test/bf.shtml

Clyde

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Jul 9, 2002, 3:21:30 PM7/9/02

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> I think with Paint Shop 12 you can design your own....
>
> Randy
>

I just bought PSP 7.04 Have they already reached version 12?

clyde

Jody

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Jul 9, 2002, 2:25:40 PM7/9/02

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> What should I expect to pay for having a new wine label designed?
>
> Not simply a label that I could have done using an inexpensive "graphics"
> program, but a very professional label that rivals or exceeds those on
> commercial wine.

Hi Don-
Ah, the timeless question...How much does it cost?

You should consider the following factors:

1) Find a competent and creative graphic artist or firm, one that
understands color communication theory and specializes in
communication design.

2) Rates vary. $50/hour is about average for time and material graphic
design contracts in the U.S.

3) Are the labels for personal bottles or commercial distribution? The
question is relevant because printing methods determine the graphic
artist's deliverables, and the amount of effort required to produce
them. (In other words, time is money). If you will be printing out
personal labels on your home computer or local Kinko's, you will be
provided with a single digital source file. If you will be offset
printing professional labels, the artist will provide you with
four-color process separations. The later takes additional time to
produce.

4) If producing labels for commercial distribution, ensure you provide
the artist with the BATF required info. Most graphic artists are not
wine subject matter experts and would not even consider the label
legal requirements. Keep your self out of legal trouble and ensure the
information is provided to your artist!

4) Finally, to help you in your estimating process, it takes me 4-8
hours to produce a single label, but then again, I'm my own client and
don't have to deal with change requests...

Jody

tjustice

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Jul 9, 2002, 5:12:05 PM7/9/02

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Yes... I think version 13 will soon be out....
"Clyde" <peac...@misn.com> wrote in message
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Clyde

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Jul 9, 2002, 9:20:20 PM7/9/02

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> Yes... I think version 13 will soon be out....

We must be talking about two different things:

http://www.jasc.com/products/psp/

clyde

Ben McCune

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Jul 9, 2002, 8:58:42 PM7/9/02

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Glad to see someone else use PSP, have 7.04 myself, love it, great program
for labels/ digital photography whatever... Our labels my not be "Expertly
done" but I have won some awards for there design.
http://honeycreek.us/labels.htm (slow load)Why spend the money for them,
it's part of the fun of winemaking.....

For anyone making there own labels I recommend 2 programs.

Paint Shop Pro http://www.jasc.com/products/psp/
and
Visual Labels http://www.rkssoftware.com/

Use them both and work great....
--
Ben & Linda McCune
HoneyCreek Vineyard/Orchard
honey...@honeycreek.us
http://honeycreek.us

"Clyde" <peac...@misn.com> wrote in message
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>

Sara

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Jul 9, 2002, 9:59:02 PM7/9/02

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Or you could try this website. They look very professional and they are not
really that expensive. You create it and they print it.
http://www.myownlabels.com/?source=ebottles

sara

"Don Becnel" <Bec...@eatel.net> wrote in message
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Glen Duff

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Jul 10, 2002, 6:58:28 AM7/10/02

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Don,

The bottles you use is a consideration as well.

For example, if you are using several different styles the size and shape of
the wine label will need to be different in order to look good. eg burgundy
style bottle requires different sized/shaped label than bordeaux style, rhine
or moselle style different again.

I think it is important that each type of wine is put in a style of bottle
traditionally representing the wine.

Glen Duff
----------------------

Clyde

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Jul 11, 2002, 11:41:17 AM7/11/02

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You've updated your site since the last time I was there. I like the
"clean" look.

Is the domain name new too?

It would be nice to see some shots of your orchard/vineyard.

Did you get the anniversary edition of PSP? I've been using the trial
download for a few weeks and have yet to receive the box version ordered
through Amazon. Kinda curious what all the exrtas are.

clyde

packagedesign

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Dec 29, 2004, 10:14:46 AM12/29/04

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> > What should I expect to pay for having a new wine label designed?
> >
> > Not simply a label that I could have done using an inexpensive
"graphics"
> > program, but a very professional label that rivals or exceeds those
on
> > commercial wine.

As a package designer with experience desiging wine and spirits labels,
it all depends, as Jody pointed out, on your printing budget and run
quantity.

Your printing budget will be defined by:
1. Run quantity
2. Special effects applied to label design (foil stamping, embossing,
custom inks, custom dielines, etc.)
3. Specialized illustration to appear on label
4. Print shop quality (the finest printers are usually in California,
such as Gordon Graphics - who print beautiful labels for top wineries)
5. Designer's fee - a specialist or a less experienced freelance
designer (hourly rate varies) or a design firm

The best way to determine which designer to hire is to see their
portfolio - and see wine labels that they've done in the past. Jody
estimated right - $50/hr is the average rate for a freelance designer
with several years experience although this varies. Firms will charge
more - typically between 5 and 10 thousand for the project. Although,
it can cost less.

A Californian firm that does top wineries is CF Napa. I feel their work
speaks for itself. Personally, I work as a freelancer part time, but
work a firm called Mark Weisz Design, a package design firm, who also
does wine labels. Again the best way to know who is best for you is to
look at portfolios and get quotes.

It also helps to keep costs down by planning for the future - if you
will do other varietals you will want the design set up to work for the
future. (Including sharing foil-stamping plates and just swapping out a
colored plate - this will allow you to use a single foil plate for all
your labels.)

Hope this helps you get where you want to be! Best of luck.
Regards,
Yael Miller