OT: Equipment Logos and Politics
Paul Hovnanian P.E.
how Israel is risking undermining any potential peace negotiations by
beginning construction of new settlements in the West Bank. For the news
story, they showed some footage of the construction site. Strangely, it
appears as though they have blurred out the logos on the pieces of
equipment.
Do manufaturers fear some sort of backlash for providing equipmet to
Israel? And do they really think that most viewers won't be able to
identify 'Caterpillar Yellow'?
--
Paul Hovnanian mailto:Pa...@Hovnanian.com
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Have gnu, will travel.
Joe
<Pa...@Hovnanian.com> wrote:
>I was watching the news this evening. One of the lead items was about
>how Israel is risking undermining any potential peace negotiations by
>beginning construction of new settlements in the West Bank. For the news
>story, they showed some footage of the construction site. Strangely, it
>appears as though they have blurred out the logos on the pieces of
>equipment.
>
>Do manufaturers fear some sort of backlash for providing equipmet to
>Israel? And do they really think that most viewers won't be able to
>identify 'Caterpillar Yellow'?
I've noticed that lots of TV programs even blur out the logos on
T-shirts. Some may be nasty, but I'll bet most are just promotional.
Possibly the networks just want to provide an incentive for
manufacturers to give them advertising dollars (or shekels).
Joe
Bruce L. Bergman
>On Tue, 09 Mar 2010 18:11:08 -0700, "Paul Hovnanian P.E."
><Pa...@Hovnanian.com> wrote:
>
>>I was watching the news this evening. One of the lead items was about
>>how Israel is risking undermining any potential peace negotiations by
>>beginning construction of new settlements in the West Bank. For the news
>>story, they showed some footage of the construction site. Strangely, it
>>appears as though they have blurred out the logos on the pieces of
>>equipment.
>>
>>Do manufaturers fear some sort of backlash for providing equipmet to
>>Israel? And do they really think that most viewers won't be able to
>>identify 'Caterpillar Yellow'?
Sometimes the people at Caterpillar or Komatsu call the network and
ask them to blur the name. The potential advertising value is more
than offset by the Kooks of the world getting riled up that "You're
selling your equipment to THEM...
And some of those zealots act on their stupid ideas.
>I've noticed that lots of TV programs even blur out the logos on
>T-shirts. Some may be nasty, but I'll bet most are just promotional.
Some are promotional for a rival to one of their sponsors, or
someone they have approached to make an ad buy and been refused. If
one of the network sponsors is Carls Jr., an In-N-Out shirt is going
to get blurred out.
>Possibly the networks just want to provide an incentive for
>manufacturers to give them advertising dollars (or shekels).
That's the usual reason. I've often heard radio hosts deliberately
use the old name (pre Naming Rights sale) or a generic name for a
building like "the sports arena" instead of using the purchased name
like "Staples Center" or such.
And some will flat out say it on air - Tom Leykis was famous for it.
"You might have given the City several Million to purchase the stadium
naming rights, but we aren't the city. If you want us to call it by
that name on air, call our Advertising Department at 555-1212 and buy
an ad package..."
Much more equitable way to do it IMNSHO. ;-)
--<< Bruce >>--
Paul Hovnanian P.E.
> On Wed, 10 Mar 2010 09:18:29 -0500, Joe <see_re...@sig.lin> wrote:
>
>>On Tue, 09 Mar 2010 18:11:08 -0700, "Paul Hovnanian P.E."
>><Pa...@Hovnanian.com> wrote:
>>
>>>I was watching the news this evening. One of the lead items was about
>>>how Israel is risking undermining any potential peace negotiations by
>>>beginning construction of new settlements in the West Bank. For the news
>>>story, they showed some footage of the construction site. Strangely, it
>>>appears as though they have blurred out the logos on the pieces of
>>>equipment.
>>>
>>>Do manufaturers fear some sort of backlash for providing equipmet to
>>>Israel? And do they really think that most viewers won't be able to
>>>identify 'Caterpillar Yellow'?
>
> Sometimes the people at Caterpillar or Komatsu call the network and
> ask them to blur the name. The potential advertising value is more
> than offset by the Kooks of the world getting riled up that "You're
> selling your equipment to THEM...
>
> And some of those zealots act on their stupid ideas.
This is what I was thinking originally.
>>I've noticed that lots of TV programs even blur out the logos on
>>T-shirts. Some may be nasty, but I'll bet most are just promotional.
>
> Some are promotional for a rival to one of their sponsors, or
> someone they have approached to make an ad buy and been refused. If
> one of the network sponsors is Carls Jr., an In-N-Out shirt is going
> to get blurred out.
Its possible that broadcasters are making this a blanket policy on logos.
I'll have to keep an eye out for what they do on local news stories.
But this seems strange, as when one buys equipment of this value, the
selection process involves much more than a popularity contest and logos on
T-shirts.
--
Paul Hovnanian pa...@hovnanian.com
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Have gnu, will travel.
Wes
>
>Do manufaturers fear some sort of backlash for providing equipmet to
>Israel? And do they really think that most viewers won't be able to
>identify 'Caterpillar Yellow'?
Gee, I could swear my buds John Deer loader and dozer is yellow also.
Wes