I have some Swift Arriv 700c wheels I bought because they looked good
and were less than $AU100 for the pair.
I thought to myself that as Stars Circle are about the biggest rim
manufacturer on planet Earth - how could I go wrong......
The answer is that they are complete crap. Regular broken spokes
followed by time on the truing stand. Tension up all the spokes nice
and evenly - go for a ride and face doing it all again.
After the third $AU50 dollar taxi ride home I realized that had I
bought something better, I would have actually been in front
financially.
The bike in question now wears a set of Shimano RS10 wheels which have
never given the slightest problem.
The Swift Arriv wheels are hanging on the wall in the bike room as a
monument to stupidty.
--
It's quite common for the styling of quality bike parts to trickle
down to department store bikes minus the actual quality. That said, it
doesn't hurt to dial even a cheaper wheelset up to tension and see if
it lasts. If the stock brakes are really gimpy quality, just upgrading
to Tektro Vs which are ~$12us per end can make a huge difference.