CBS News Sponsors List
Judah
"Eye On America" piece that basically said that people who live in
airparks should have to screen their passengers and their luggage before
pulling their planes out of their garages.
Here is the play by play of the advertisers:
Plavix
Hyundai (SUV)
Coricidin HBP
Hidden Valley Ranch Dressing
Detrol LA
================
Lame Story on Presidential Hopefuls
================
Campbell's Select Soups
One Touch Ultra (blood sugar tester)
Fosamax
Centrum
US Telecom Association
Self-Promo (Mad Cow Disease Piece in next Eye on America)
================
Eye on America Story about GA Security
================
Bayer Aspirin
Quaker Oats
Rolaids
Hyundai Santa Fe
CVS/Pharmacy
The Early Show promo
===================
Credits
===================
Walmart
Shame on Your Promo
Totinos Pizza Rolls
The People's Court Promo (isn't this appropriate!)
Dr. Phil (even moreso!)
Jordan
Wow you get alot of drug advertising down there.
Jay Beckman
news:Xns9473EB0207D6...@167.206.3.3...
The People's Court and Dr Phil promos would have been run by your local
station...as they are not network shows.
FWIW...
Jay Beckman
Chandler, AZ
Freelance TV Production Technician
Lurker r.a.p.
Cub Driver
>Eye on America Story about GA Security
>================
>Bayer Aspirin
Okay, let's pick on Bayer. You can write, phone, or do an online email
at this url: http://www.bayeraspirin.com/contactus.php
all the best -- Dan Ford
email: cubd...@operamail.com
see the Warbird's Forum at www.warbirdforum.com
and the Piper Cub Forum at www.pipercubforum.com
Cub Driver
>Wow you get alot of drug advertising down there.
The big watchers of the evening news are the geriatrics. Lots of
aching joints, constipation, and the like.
I don't know whether this is a reflection on the evening news or
simply that it's the only entertainment on at 6:30 p.m.
Geoffrey Barnes
> at this url: http://www.bayeraspirin.com/contactus.php
What's sad is that while everybody was up in arms about writing to CBS when
the story ran, there seems to be so little response to this thread. As bad
as CBS was on this one, it was their advertisers who supported and funded
the report that pissed so many of us off.
In any event, here is my response to Bayer.. and I'm working my way down the
list to hit the other advertisers as well.
On Wednesday, 14 January, your corporation advertised one of its products on
the CBS Evening News. In that broadcast, CBS aired an inaccurate and highly
misleading "Eye on America" story concerning the security and safety of this
nation's general aviation airports. As the underwriters of this broadcast,
I hold Bayer responsible for this astonishing lapse in journalistic
integrity. Your corporation is funding a broadcast which has knowingly and
deliberately lied to its viewers, and you should be ashamed of yourselves
for supporting this program.
General aviation is a vibrant industry involving more than 600,000 licensed
pilots in the United States alone. Over 18,000 public-use airports dot the
landscape of our country, and more than 145 million people fly in general
aviation aircraft every year. Well over 200,000 people owe their
livelihoods directly to this key component in our national transportation
infrastructure.
As important as general aviation may be, it remains an industry under
threat. A vocal minority -- due to malice, misconceptions, or their own
political agendas -- are determined close airports, impose costly and
unnecessary regulatory restrictions, and eliminate American's freedom to
take to the sky.
There is nothing wrong with a healthy debate on these topics. The report
aired on the CBS Evening News, however, was not journalism in any sense of
the term, and did
nothing to advance this debate. No contrary opinions were sought by the
reporter, and only one side of the story was presented. Instead of
informing it's viewers, CBS sought only to scare and frighten them.
This is not the sort of enterprise that a company such as Bayer should be
supporting. I hope you will reconsider your decision to advertise your
products on the CBS Evening News.
Judah
Admittedly, though, I bet a lot of these sponsors buy ad time in blocks (X
# of spots from 5pm-8pm, etc.) and don't even know the specific shows they
sponsored, let alone the editorial content... They run it all by the
numbers (frequency, audience, response rates, etc.), and don't pay that
much attention to the details, since they buy so much air time. In radio,
this is SOP...
But it will be interesting to see if some objections from us do make their
way back to the producers...
Anyway, just my 2 cents for the moment...
"Geoffrey Barnes" <nos...@nospam.com> wrote in
news:a6IOb.14629$q4....@newsread3.news.atl.earthlink.net:
Peter Gottlieb
"Geoffrey Barnes" <nos...@nospam.com> wrote in message
news:a6IOb.14629$q4....@newsread3.news.atl.earthlink.net...
Kevin Darling
> list to hit the other advertisers as well.
> There is nothing wrong with a healthy debate on these topics. The report
> aired on the CBS Evening News, however, was not journalism in any sense of
> the term, and did
> nothing to advance this debate. No contrary opinions were sought by the
> reporter, and only one side of the story was presented. Instead of
> informing it's viewers, CBS sought only to scare and frighten them.
Very nicely written letter. Note that should be "its viewers". No
apostrophe.
I wouldn't normally do this, but you have no email address, and an
otherwise excellent response should not have simple spelling mistakes
to spoil it.
Cub Driver
<nos...@nospam.com> wrote:
>On Wednesday, 14 January, your corporation advertised one of its products on
>the CBS Evening News. In that broadcast, CBS aired an inaccurate and highly
>misleading "Eye on America" story concerning the security and safety of this
>nation's general aviation airports. As the underwriters of this broadcast,
>I hold Bayer responsible for this astonishing lapse in journalistic
>integrity. Your corporation is funding a broadcast which has knowingly and
>deliberately lied to its viewers, and you should be ashamed of yourselves
>for supporting this program.
I pasted Geoff's first paragraph into the CBS website email form, made
one small change, and fired it off.
Again, that address is:
Geoffrey Barnes
Geoffrey Barnes
Snowbird
> "Eye On America" piece that basically said that people who live in
> airparks should have to screen their passengers and their luggage before
> pulling their planes out of their garages.
>
> Here is the play by play of the advertisers:
Good work, Judah!
Anyone who finds contact info, please post it here. Let's
see if we can get AOPA to post the advertisers and contact info
too, and see if we can stir up some flack for CBS News and their
character assassins.
Sydney
Cub Driver
Evident Bayer had its boilerplate response all ready for me:
Thank you for taking the time to contact me. I appreciate your
comments about our recent sponsorship.
Given the wide diversity of media today and wider range of public
opinion on any given issue, applying standards of taste to programs is
not a simple task. Any advertiser who purchases large packages of
advertising time runs the risk of having an occasional ad run in
programming that some might find offensive.
In making commercial buying decisions, we evaluate the size and
composition of the estimated audience along with the cost of the time
and our business needs. We also employ a program screening service
and media buying service to assist us in making sure our commercials
do not air during programs whose subject matter we judge to be
exploitive and/or tasteless.
We appreciate the opinions you have expressed and thank you for
providing us with an opportunity to respond. While there may always
be reasonable differences over what constitutes acceptable
programming, we do try to exercise good judgment in selecting programs
on which to advertise.
Sincerely,
Brenda Stokes
Consumer Relations Representative
Larry Dighera
<cubd...@operamail.com> wrote in Message-Id:
<cffo009711r3epiqq...@4ax.com>:
> We also employ a program screening service
>and media buying service to assist us in making sure our commercials
>do not air during programs whose subject matter we judge to be
>exploitive and/or tasteless.
>Brenda Stokes
>Consumer Relations Representative
Perhaps Ms. Brenda Stokes would be kind enough to provide contact
information for the services she mentions, so that they could be
educated about the yellow journalism perpetrated by CBS News. They
obviously control significantly more advertising funds than Bayer.
Tom Sixkiller
"Cub Driver" <cubd...@operamail.com> wrote in message
news:cffo009711r3epiqq...@4ax.com...
>
> Evident Bayer had its boilerplate response all ready for me:
>
> Thank you for taking the time to contact me. I appreciate your
> comments about our recent sponsorship.
>
> Given the wide diversity of media today and wider range of public
> opinion on any given issue, applying standards of taste to programs is
> not a simple task. Any advertiser who purchases large packages of
> advertising time runs the risk of having an occasional ad run in
> programming that some might find offensive.
>
> In making commercial buying decisions, we evaluate the size and
> composition of the estimated audience along with the cost of the time
> and our business needs. We also employ a program screening service
> and media buying service to assist us in making sure our commercials
> do not air during programs whose subject matter we judge to be
> exploitive and/or tasteless.
They better dump that program and fire that service.
Judah
in advertising, in every market there is, on hundreds of channels and
timeslots per day. As a small company owner, I went through the process
of buying advertising on the radio, and there really was not a lot of
control offered as to what programs were being sponsored. It was all
about frequency and audience. I suspect this works the same way on TV, at
least when you're dealing with a company like Bayer... Nobody from Bayer
is going to sit and review the editorial content of the 7000 shows per
day in all the markets of where their commercial will be played...
"Tom Sixkiller" <tms...@qwest.net> wrote in news:03%Ob.86$mw4.64021
@news.uswest.net: