thekma...@gmail.com wrote in news:1003a6fb-cb6a-47b7-85a0-
64598f...@googlegroups.com:
> 40 years ago commercials occupied 10 minutes of a 60 minute
> slot. Now they occupy 20 minutes of that same period. On
> Nascar and virtually all other broadcast programming.
For NBC's broadcast of the Firecracker, that was apparently
true (based on Cawsnjaws data). For a typical broadcast, tho,
it's 15 minutes out of the hour are commercials (Cawsnjaws
data has shown 25% to 27% commercials for a long time).
The problem here is that FOX & NBC both drastically overpaid
for NASCAR rights, and are trying to recover that by packing
in as many ads as possible (while hoping NASCAR magically
recovers it's popularity).
It should be obvious that driving viewers away by showing an
excessive number of ads is counter productive. It has been
rumored that FOX, at least, has been having problems selling
all the ad slots they're offering. NBC is likely to see the
same thing once viewers react to the kind of telecast they
are being given.
BTW, on a related note - rumor has it that there are no
takers to replace Sprint for the Cup sponsorship. There
may be two sponsors, each covering part of the season.
John