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Goodbye GoDaddy

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bob.p...@gmail.com

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Apr 30, 2015, 12:30:03 AM4/30/15
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GoDaddy has announced they're leaving NASCAR after this season. They indicated
they'd like to continue their relationship with Danica Patrick, they just won't
be sponsoring her car.

Of course this raises the question of who will sponsor her next season. I'm
thinking she's still enough of a novelty being the only female driver there that
someone will step up and pony up the dough to be associated with her. At least
for now.

However, I still think she's a mediocre driver at best in spite of Darrell
Waltrip's painfully obvious shilling for her. Come on DW. I bet 40 of the
43 drivers on the track could have made the save that you gushed over and
pointed to as evidence that Patrick is a top tier driver.

Eventually the novelty is going to wear off and top of the line sponsors are
going to want to see better results than she's put up so far. I just wonder
how long that's going to take.

John McCoy

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May 1, 2015, 9:40:03 PM5/1/15
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bob.p...@gmail.com wrote in
news:e30a8f6b-a27e-48cf...@googlegroups.com:

> GoDaddy has announced they're leaving NASCAR after this season. They
> indicated they'd like to continue their relationship with Danica
> Patrick, they just won't be sponsoring her car.
>
> Of course this raises the question of who will sponsor her next
> season. I'm thinking she's still enough of a novelty being the only
> female driver there that someone will step up and pony up the dough to
> be associated with her. At least for now.

I dunno that it's that much of a slam-dunk. GoDaddy was a rarity
in today's NASCAR, a sponsor who covered a whole season (or pretty
close to it). When guys like Kahne, Edwards, Stewart, Gordon,
and Harvick all have to split the season with two or more sponsors,
even a novelty like Danica isn't going to be easy to place.

> I
> bet 40 of the 43 drivers on the track could have made the save that
> you gushed over and pointed to as evidence that Patrick is a top tier
> driver.

I'd bet every single one of them except Casey Mears could have,
and the only reason I except Mears is because he needs to be
there to push the not-quite-spinning car back straight like he
did for Danica.

John

Pete Zahria

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May 1, 2015, 9:40:05 PM5/1/15
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In article bob.p...@gmail.com wrote:
>
>...Come on DW. I bet 40 of the
>43 drivers on the track could have made the save that you gushed over and
>pointed to as evidence that Patrick is a top tier driver.

Actually had it not been for Mears(?) keeping on the gas,
she would have lost it..
by keeping his foot in it he actually righted her car for her..
If you look at it again, it is very clear......



--
Dan

"Better to remain silent and be thought a fool,
than to speak out and remove all doubt."

bob.p...@gmail.com

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May 2, 2015, 10:10:02 AM5/2/15
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On Friday, May 1, 2015 at 9:40:03 PM UTC-4, John McCoy wrote:


> I dunno that it's that much of a slam-dunk. GoDaddy was a rarity
> in today's NASCAR, a sponsor who covered a whole season (or pretty
> close to it). When guys like Kahne, Edwards, Stewart, Gordon,
> and Harvick all have to split the season with two or more sponsors,
> even a novelty like Danica isn't going to be easy to place.



Agreed. Having multiple primary sponsors is now the new normal and I imagine
that will be the case for Danica as well. I'm just saying that for now, it's
not her ability to get TV time by running up front that makes her attractive
to sponsors.

I imagine she'll always be an above average commercial spokesperson, but sooner
or later the gender novelty is going to wear off and when it does, I think it's
going to be tough for sponsors to justify spending millions on a driver who
consistently runs 20th in a top ten car.

John McCoy

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May 2, 2015, 6:50:03 PM5/2/15
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bob.p...@gmail.com wrote in
news:d65ba684-f683-4009...@googlegroups.com:

> I imagine she'll always be an above average commercial spokesperson,
> but sooner or later the gender novelty is going to wear off and when
> it does, I think it's going to be tough for sponsors to justify
> spending millions on a driver who consistently runs 20th in a top ten
> car.

I've been thinking about that "gender novelty" thing a bit. If
you look at Indy car, bracketting Danica's time you had Sarah
Fisher and Simona de Silvestro. Simona is a better talent, and
argueably so was Fisher. Yet neither gets/got quite the "gender
novelty" attention that Danica gets.

>From that one has to assume that the attention Danica gets is
not only because she's a woman in a predominantly male sport,
but because she's a good-looking woman who hasn't been afraid
to show off those looks.

Which raises the question, if Danica is no longer willing to
do the "hot girl in bikini" style ads that GoDaddy used to
do, or if her looks don't lend themselves to that approach as
she ages, will she still be a "gender novelty"?

John

Pete Zahria

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May 3, 2015, 6:50:03 PM5/3/15
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In article John McCoy <igo...@ix.netcom.com> wrote:

>Which raises the question, if Danica is no longer willing to
>do the "hot girl in bikini" style ads that GoDaddy used to
>do, or if her looks don't lend themselves to that approach as
>she ages, will she still be a "gender novelty"?
>
>John

Which begs another question..
If a sponsor did come along, willing to keep her in a seat,
PROVIDING she does a few selective cheese promos....
Would she?

Keep in mind.
Dale Jr.
Jeff Gordon
Kasey Kahne
Jack Roush
yada, yada, yada,
have all had really tough times selling a full season.
And still do.
"maybe" someone will jump on the opportunity.
Time will tell.
I don't see SHR footing the bill for half a season or more,
with such mediocre results.

bob.p...@gmail.com

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May 5, 2015, 12:30:03 AM5/5/15
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On Saturday, May 2, 2015 at 6:50:03 PM UTC-4, John McCoy wrote:


> I've been thinking about that "gender novelty" thing a bit. If
> you look at Indy car, bracketting Danica's time you had Sarah
> Fisher and Simona de Silvestro. Simona is a better talent, and
> argueably so was Fisher. Yet neither gets/got quite the "gender
> novelty" attention that Danica gets.


I'll admit to not knowing a great deal about Indy car, but there's no question
that another huge factor is in play here. Danica is certainly not the first
woman to drive in NASCAR, but she's the first to try to do it full time with a
top tier team in the age of NASCAR the marketing machine vs. NASCAR the sport.

Janet Guthrie, Patty Moise and Shawna Robinson were all "gender novelties" and
got some degree of attention as a result. But they didn't get the buzz Danica
does because NASCAR wasn't desperately trying to broaden its appeal to women
when those ladies were driving.


> Which raises the question, if Danica is no longer willing to
> do the "hot girl in bikini" style ads that GoDaddy used to
> do, or if her looks don't lend themselves to that approach as
> she ages, will she still be a "gender novelty"?


I think by definition she'll be a gender novelty as long as she's the only
woman in the Cup series and I don't see any others coming along any time
soon. I was pulling for Johanna Long to make it, but she's pretty much
disappeared.

John McCoy

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May 5, 2015, 1:40:02 PM5/5/15
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bob.p...@gmail.com wrote in
news:bf73dac5-c003-48b7...@googlegroups.com:

> On Saturday, May 2, 2015 at 6:50:03 PM UTC-4, John McCoy wrote:
>
>
>> I've been thinking about that "gender novelty" thing a bit. If
>> you look at Indy car, bracketting Danica's time you had Sarah
>> Fisher and Simona de Silvestro. Simona is a better talent, and
>> argueably so was Fisher. Yet neither gets/got quite the "gender
>> novelty" attention that Danica gets.
>
>
> I'll admit to not knowing a great deal about Indy car, but there's no
> question that another huge factor is in play here. Danica is
> certainly not the first woman to drive in NASCAR, but she's the first
> to try to do it full time with a top tier team in the age of NASCAR
> the marketing machine vs. NASCAR the sport.
>
> Janet Guthrie, Patty Moise and Shawna Robinson were all "gender
> novelties" and got some degree of attention as a result. But they
> didn't get the buzz Danica does because NASCAR wasn't desperately
> trying to broaden its appeal to women when those ladies were driving.

Well, you might have something there. I didn't mention
those three because they're seperated quite a bit in time
from Danica, whereas Sarah and Simona are direct contemporaries.
And there was a lot more noise about Danica in Indycar than
about Fisher (which led Fisher to mention, in an interview,
that everything Danica had done she'd done first). But it
could well be that the fuss in NASCAR is so overdone precisely
because NASCAR itself wants it to be, and everyone involved
(e.g. the broadcast networks) knows it.

John

bob.p...@gmail.com

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May 5, 2015, 5:30:01 PM5/5/15
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On Tuesday, May 5, 2015 at 1:40:02 PM UTC-4, John McCoy wrote:


> Well, you might have something there. I didn't mention
> those three because they're seperated quite a bit in time
> from Danica, whereas Sarah and Simona are direct contemporaries.
> And there was a lot more noise about Danica in Indycar than
> about Fisher (which led Fisher to mention, in an interview,
> that everything Danica had done she'd done first).


Again, I know very little about Indycar, so let me ask you, were Sarah and
Simona full time drivers for major teams? If not, that could explain why they
pretty much remained novelties while Danica was front and center in the media
spotlight.

I'm also guessing they weren't the "hot babe" that Danica is.


> But it
> could well be that the fuss in NASCAR is so overdone precisely
> because NASCAR itself wants it to be, and everyone involved
> (e.g. the broadcast networks) knows it.


I've never thought of DW as a NASCAR shill. In fact, I can remember him making
a rather disgusted comment about Mike Helton being somewhat less than open and
honest when asked a tough question.

But I knew something was up when he gushed about what a great driver Danica
was to make a spectacular save when it was really another car that got her
pointed back in the right direction.

This is the last year of her contract with SHR. Her big sugar daddy sponsor
is going away at the end of the year. Looks to me like NASCAR is deathly
afraid that she will either leave Cup entirely, or wind up in a second tier
car and they're doing everything they can to push the idea that she's a
championship caliber driver when her results definitely say otherwise.

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