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Tag Heuer relationship with F1.

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Duncan Vella

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Apr 9, 1997, 3:00:00 AM4/9/97
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Hi,

I'm trying to do a sort of research as to what Tag Heuer (the watch
maker company) have to do with Formula 1.

I know that they are the official time keepers but are they connected
with any other specific team?

Any info found on Web pages would be excellent.

Thanks
Duncan
mailto:dve...@kemmunet.net.mt

Gulliver

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Apr 10, 1997, 3:00:00 AM4/10/97
to

In article <334B78...@kemmunet.net.mt>, Duncan Vella
<dve...@kemmunet.net.mt> writes

>Hi,
>
>I'm trying to do a sort of research as to what Tag Heuer (the watch
>maker company) have to do with Formula 1.
>
>I know that they are the official time keepers but are they connected
>with any other specific team?

They sponsored Williams in the early 80's, before TAG joined forces with
Mclaren in 1983. TAG (Techniques D'avant Guard) is owned by the Saudi
Arabian Mansour Ojeh, who did own part of Mclaren International but he
mihgt have sold it back to Ron Dennis.

From the late 80's to 1993 the official timing was by TAG-
Heuer/Olivetti, but Olivetti was dropped for 1994.

>Any info found on Web pages would be excellent.
>
>Thanks
>Duncan
>mailto:dve...@kemmunet.net.mt

--
Angus Gulliver
an...@gulliver1.demon.co.uk
also a.w.r.g...@herts.ac.uk
and an...@spuddy.mew.co.uk
Anyone who doesn't like my views has far too much taste, and is
obviously too sensible to remain at liberty.

Jamie O'Shaughnessy

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Apr 10, 1997, 3:00:00 AM4/10/97
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On Thu, 10 Apr 1997 09:41:05 +0100, Gulliver <an...@gulliver1.demon.co.uk>
wrote:

>In article <334B78...@kemmunet.net.mt>, Duncan Vella
><dve...@kemmunet.net.mt> writes
>>Hi,
>>
>>I'm trying to do a sort of research as to what Tag Heuer (the watch
>>maker company) have to do with Formula 1.
>>
>>I know that they are the official time keepers but are they connected
>>with any other specific team?
>
>They sponsored Williams in the early 80's, before TAG joined forces with
>Mclaren in 1983. TAG (Techniques D'avant Guard) is owned by the Saudi
>Arabian Mansour Ojeh, who did own part of Mclaren International but he
>mihgt have sold it back to Ron Dennis.

TAG do engine management systems and telemetry system and I think they are
using by other teams in F1 apart from McLaren. TAG also provide some of the
electronics in the McLaren F1 road car and also for a few other racing series I
believe.

I saw a recent job posting for TAG where they wanted software engineers to
write windows based data logging software. It was on the same site as McLaren
and the project seemed closely tied with McLaren. (as advertised in UK
Autosport a few weeks ago).

I don't understand the whole relationship between TAG as in watchmakers, TAG as
in motorracing electronics and McLaren, but I think the latter two are quite
closely related.

Jamie

___________________________________________________________________________
Jamie O'Shaughnessy Work: josh...@uk.oracle.com
Oracle Designer/2000 Forms Generator Team Home: ja...@thanatar.demon.co.uk
______________________________________________________ __ __ _ __ . __
Opinions expressed here are my own and not those of... (__)|-</-\(__ |__ -_

Helen Gerald

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Apr 10, 1997, 3:00:00 AM4/10/97
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josh...@uk.oracle.com (Jamie O'Shaughnessy) wrote:

>
>TAG do engine management systems and telemetry system and I think they are
>using by other teams in F1 apart from McLaren. TAG also provide some of the
>electronics in the McLaren F1 road car and also for a few other racing series I
>believe.
>
>I saw a recent job posting for TAG where they wanted software engineers to
>write windows based data logging software. It was on the same site as McLaren
>and the project seemed closely tied with McLaren. (as advertised in UK
>Autosport a few weeks ago).
>
>I don't understand the whole relationship between TAG as in watchmakers, TAG as
>in motorracing electronics and McLaren, but I think the latter two are quite
>closely related.
>

I _think_ that I know.

The TAG group is owned by Mansour Ojeh, and Ron Dennis has a big
shareholding too. The group comprises, AFAIK, TAG Heuer (watches) TAG
Electronics (automotive electronics and software for race and road cars),
McLaren International (the race team), McLaren Marketing (sweatshirts,
promotions etc), McLaren Cars (F1 road car).

The McLaren companies and TAG Electronics are all co-located in Woking,
Surrey, UK. TAG Electronics do the clever bits for McLaren, several other
teams and the road car. This is the company for which you saw the job ad.

HTH

cheers
Helen (currently seated about 8 miles away from all this!)

ps don't ask for a factory tour, it's a working site, but if you drive
past you can see the trophy room.


-------------------------------------------------------
Helen Gerald, Surrey, UK ger...@logica.com

Laser 49813 'Yellow Submarine' and trapeze artist for ISO 761:
Life's a reach, and then you gybe.

Opinions are mine and not those of Logica.
Junk e-mail prevention: to reply, delete '.remove-this' from end of
address

Gulliver

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Apr 10, 1997, 3:00:00 AM4/10/97
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In article <334cc5a6....@newshost.us.oracle.com>, Jamie
O'Shaughnessy <josh...@uk.oracle.com> writes

>I don't understand the whole relationship between TAG as in watchmakers, TAG as
>in motorracing electronics and McLaren, but I think the latter two are quite
>closely related.

Heuer have been watchmakers for quite a while. I guess Mansour Ojeh
bought Heuer and made TAG-Heuer. Just a guess.

Davis S. Feng

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Apr 11, 1997, 3:00:00 AM4/11/97
to

Duncan Vella (dve...@kemmunet.net.mt) wrote:
: I'm trying to do a sort of research as to what Tag Heuer (the watch

: maker company) have to do with Formula 1.
: I know that they are the official time keepers but are they connected
: with any other specific team?

Didn't TAG do something with McLaren and Porsche engines? the TAG Porsche
Turbo?

Irwin Sabath

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Apr 11, 1997, 3:00:00 AM4/11/97
to

Helen Gerald <ger...@logica.com.remove-this> wrote:

>josh...@uk.oracle.com (Jamie O'Shaughnessy) wrote:
>

>I _think_ that I know.
>
>The TAG group is owned by Mansour Ojeh, and Ron Dennis has a big
>shareholding too. The group comprises, AFAIK, TAG Heuer (watches) TAG
>Electronics (automotive electronics and software for race and road cars),
>McLaren International (the race team), McLaren Marketing (sweatshirts,
>promotions etc), McLaren Cars (F1 road car).<

Helen,

Are you saying that TAG owns McLaren (the race team)?
Lock, stock and barrel?


>
>The McLaren companies and TAG Electronics are all co-located in Woking,
>Surrey, UK. TAG Electronics do the clever bits for McLaren, several other
>teams and the road car. This is the company for which you saw the job ad.
>

--
Irwin

t.i.n.s.t.a.a.f.l.
(Helping victims of conventional wisdom)

Nick Smart

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Apr 14, 1997, 3:00:00 AM4/14/97
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--
IC2

The people that own TAG (Techniques d'Avant Garde) the Ojeh family also
own the bit of McLaren international that Ron doesn't own. Tag Heuer
watches used to be just Heuer, but TAG bought them.

It's something like that anyway.

Nick

Michael Bailey

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Apr 18, 1997, 3:00:00 AM4/18/97
to Nick Smart

As far as I recall I think that the Williams cars of the early 80's might
also have had some TAG sponsorship.

Mike

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Rishi D Gautam

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Apr 19, 1997, 3:00:00 AM4/19/97
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Actually, TAG owns the controlling (albiet silent) share of MacLaren
60% while Ron Dennis owns the other 40%. This was taken from an
article about Mansour Ojjeh in the May96 issue of F1 Racing which also
details how TAG became involved with F1.

I am assuming that the relationship didn't change over the last year

Rishi Gautam
gau...@netcom.ca


Gareth Davies

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Apr 23, 1997, 3:00:00 AM4/23/97
to

Davis S. Feng wrote:
>
> Duncan Vella (dve...@kemmunet.net.mt) wrote:
> : I'm trying to do a sort of research as to what Tag Heuer (the watch
> : maker company) have to do with Formula 1.
> : I know that they are the official time keepers but are they connected
> : with any other specific team?
>
> Didn't TAG do something with McLaren and Porsche engines? the TAG Porsche
> Turbo?
Now, I'm not sure what relationship there is between TAG and Heuer, but
Tag as in maclaren and porsche was a company of opaque ownership, called
something like Techniques d'Avant garde fronted by one mansour oijeh,
<chk sp>, who funded the Porsche engine; the commercial purpose of this
is a mystery to me, and I suspect to everyone else who's thought about
it for more than fifteen seconds. (Building engines for customers is one
thing, but building it for only one team and not charging the full whack
makes no kind of sense to me, and I've no reason to believe that Ron
Dennis has ever needed to pay full price for an engine...)
I'm sure that there isn't anything really mysterious about the whole
setup, and that it will all turn out to make perfect sense; I seem to
remember reading about mansour oijeh also having a stake in Maclaren at
some stage, but corporate affairs down there has never made total sense,
like the time when they were planning to build an oval at Lydden hill.
Personally, I have a strong suspicion that there's a causative link
between the rumours about the horrendous discounts they're supposed to
have to be offering to get rid of the M1s they've got left over, and the
fact that their cars look under-developped and gimmick dependent the
last couple of years. And if anyone thinks there's no link between
Bernie's enthusiasm for GT racing, not so long after he wept crocodile
tears at the death of the much more sensible Group C, and the fact that
three of his favourite, as in most loyally competing, F1 companies had
garages of unsellable so-called supercars, (Ford / Jaguar, ferrari and
maclaren) then I'm a dutchman, and I'm not, even though Zandvoort was a
great circuit once upon a time.


Apologies for rambling

gareth

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