On 1/26/2024 7:00 AM, Mark Jackson wrote:
> On 1/26/2024 4:09 AM, Sir Tim wrote:
>> Alan <
nuh...@nope.com> wrote:
>>> On 2024-01-24 15:51, geoff wrote:
>>>> On 25/01/2024 3:16 am, News wrote:
>>>>> Priceless...
>>>>>
>>>>>
https://theathletic.com/5223917/2024/01/24/alphatauri-name-visa-cash-app-f1/
>>>>
>>>> Hopefully that is a (bad) joke !
>
>>> In an era where major sports teams (in Europe) put the sponsor's brand
>>> right on the uniforms, you think it's a joke?
>>
>> Actually, I think the commercialisation of the sport began in America. I
>> remember that many European F1 fans were extremely sniffy about the heavy
>> sponsorship carried by Indy cars. But then, horror of horrors, Lotus
>> abandoned their traditional British Racing Green and appeared in full
>> John
>> Player Gold Leaf livery.
>
> The rasf1[m] FAQ:
>
> Q: Which team first had a sponsor, the first race with sponsor,
> and the sponsor's name?
> A: At the 1968 Spanish GP Lotus appeared in the red and gold
> livery of Gold Leaf Cigarettes. If privateers are considered
> then one must credit John Love and Sam Tingle, whose "Team
> Gunston" Brabham-Repco and LDS-Repco ran in the colors of that
> cigarette brand at the season-opening South African event.
>