New GT Prices
Joshua Webb
At the company where I work, A program has been set up
with some area dealers to give the employees a discount.
The discounts are usually something like $100 over invoice
or 6% off of MSRP. These don't seem too fantastic, but I found
one dealer who would take off 12% from the MSRP. For
a comfortably loaded GT, MSRP is about $22,400. With
the discount, the price would be about $19,700. Is this
good, or could a lower price be obtained by simply giong
in and dickering? Any opinions would be appreciated.
Josh
Michael J. Stepanek
$100 over invioce isn't bad... that's about what I'd shoot for. Take a look
at one of the sites like Edmund's. Look up the type of car you're interested
in, add in all the options, and compare it with the price that the dealer is
offering you. If it's close to invoice, that's probably about the best you're
going to do. Be thankful that your company has a program like that... you get
good prices without all the troubles of bargaining. BTW, $19,700 sounds
pretty good for a comfortably loaded GT, without looking at what specific
options you're getting and knowing what your idea of comfortably loaded is. I
was looking aroung at GTs, and the best I could do was about $21K. Of course,
that was at the beginning of this model year (I don't know what rebates are
being offered now), and I was getting pretty much all the options (all but
automatic transmission and leather). BTW, that was about $100 over invioce at
the time.
DriveSpy
12% off true MSRP for a Mustang is a lot. That puts your cost below invoice
and leaves the dealer only a 1% holdback. I guess I'm trying to say this may
be too good to be true. Make sure the MSRP the dealer is referring to is the
MSRP on the bottom line on the sticker. Some dealers try to fool people and
refer to the "top" MSRP, i.e. the MSRP before any package discounts. In my
opinion that is deceptive.
Like the other guy said, check the web sites. They are a great source of
invoice prices. Remember, to get true dealer invoice you will probably have to
add about $100 to the web site number for factory/dealer advertising. They
don't quote it in the web sites becaused it varies from region to region and
even dealer to dealer. $100 is a ballpark number.