--------------------------------------------------------------------------
Harry Matthews K2AOU WRVO/WRVN/WRVJ NPR-FM matt...@concentric.net
Learning Resources Satellite/Cable TV T-1 Antique Farm & Marine Engine-
State Univ. of NY SBE Senior Member CPBE Collector and Restorer
Oswego, NY 13126 ARRL & NRA Life Member http://www.cris.com/~Matthews
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He was a Seattle-based mountain climber that sold outdoor gear back in the
dark ages. His store turned into a chain, then a mail order business that
once sold pretty good backpacking gear. In the 80s it went national
(bigtime) and was bought by Spiegel and ruined for good-- they dropped all
the outdoor gear and turned to fashion. About that same time Ford started
producing E.B. versions of their more upscale trucks (Bronco, F series,
then Explorer) with the same thing in mind-- fashion before function. The
Orvis Jeep Cherokee is of the same breed, appealing to suburban mall
runners and folks that think 4 wheel drive will make them invincible in
the 2" of snow they encounter each winter.
--
________________________________________________________________________
Derek R. Larson Indiana University Dept. of History
"Nothing interesting occurred today..."
-Meriwether Lewis at Ft. Clatsop, Oregon, Jan.4th, 1806
Eddie Bauer is a retail clothing chain which appeals to the trendy market.
Whether its named after an individual, I dunno. And why Ford calls the
high-end trim lines of its vehicles "Eddie Bauer", I also have no idea.
Scott
--
/--------------------------------------------------------------------------\
|Scott Johnson -- Professional (sometimes) SW Engineer and all-purpose Geek|
|I don't speak for nobody but myself, which everyone else is thankful for |
\--------------------------------------------------------------------------/
Okay but why did Ford adopt it? I don't mind it on my Bronco, just
curious
To attract that yuppie, wanna-be-outdoors, SUV crowd to the Bronco.
With the Eddie Bauer name, the bronco carries the appeal of being *the*
offroad accessory, kinda like EB's clothing line.
I like the clothes, but wouldn't pay for the EB Bronco. I've heard they
ride very nice though...
Tony.
Duh, marketing? Yuppie "outdoor" gear customers also want Explorers?
Ever seen an Orvis Jeep Cherokee? Same deal. Ford pays a licensing fee
to Speigel, gets E.B. name, sells more "trucks" to yuppies. Pretty
simple.
Well Since I didn't know or care, I guess I don't fit the marketing
ploy. I just liked the extra goodies that came with the EB package.
I don't think it'd handle different than an XLT, but I do love it, for
such a short wheel base it does ride very nice!
If you don't like name brand, why don't you buy a generic brand truck
then?
Its probably cheaper.
> In article <4u8s1c$j...@herald.concentric.net>,
> Harry Matthews <Matt...@cris.com> wrote:
> >And furthermore, why should HIS name be prominently displayed on MY car?
>
>
> Eddie Bauer is a retail clothing chain which appeals to the trendy market.
> Whether its named after an individual, I dunno. And why Ford calls the
> high-end trim lines of its vehicles "Eddie Bauer", I also have no idea.
Also, Jeep has the Orvis, Lexus has the Coach (ES300 only?), and I
remember hearing something about GMC/Chevy getting something along those
lines. Maybe something to do with Land's End. Any Others?
--
**********************
Its in the hole....
Derek
>==========Harry Matthews, 8/6/96==========
>
>And furthermore, why should HIS name be prominently displayed on MY car?
>
>-----------------------------------------------------------------
I'll wait for the Victoria's Secret trim.
/t/
Eddie Bauer of Seattle was one of the first outdoor outfitters to
popularize the goose-down jacket and built his apparel business from
that, just as LL Bean started with his rubber hunting boots. As
mentioned in other areas of this thread, the firm joined Abercrombie &
Fitch by leaving outdoor outfitting for strictly apparel sales in the
'90's. The company has an upscale image, but IMHO, if you want clothes
to match your 4x4, try another Seattle retailer: Filson.
I guess someone else noticed that, too. That's the worst thing about the
new TJs -- they LOOK like something a 16-year-old girl should be driving.
Jeep doesn't help (and indeed is probably trying to steal some of the Geo
Tracker/Suzuki Sidekick/Kia Sportage, etc., market) by selling its TJs in
horrible colors like purple and some weird shades of green.
I'm working on getting used to it.
Andy Ulrich
'93 Wrangler Sahara
> > In article <4u8s1c$j...@herald.concentric.net>,
> > Harry Matthews <Matt...@cris.com> wrote:
> > >And furthermore, why should HIS name be prominently displayed on MY car?
> >
> >
> > Eddie Bauer is a retail clothing chain which appeals to the trendy market.
> > Whether its named after an individual, I dunno. And why Ford calls the
> > high-end trim lines of its vehicles "Eddie Bauer", I also have no idea.
>
> Also, Jeep has the Orvis, Lexus has the Coach (ES300 only?), and I
> remember hearing something about GMC/Chevy getting something along those
> lines. Maybe something to do with Land's End. Any Others?
As others have pointed out, Eddie Bauer was an outdoor enthusiast who
started selling a line of outdoor equipment, parkas, etc. His store
ultimately grew into a chain that sold outdoor gear and clothing of pretty
good quality. They have since gotten out of the "gear" side of the
business almost completely and now concentrate on upmarket clothes. The
name has become synonymous with the suburban "yuppie" lifestyle where
everyone wants to LOOK like they spend all their time hiking or camping
whatever but in actuality never get too far away from the TV. Putting the
name "Eddie Bauer" on the Explorer is a marketing ploy to get the vehicles
to appeal to the same people that buy the clothes- folks that want to LOOK
like they spend all their time driving off-road but actually never leave
the pavement. I believe, but I may be wrong, that "Eddie Bauer" is
primarily a trim package. I don't think the vehicles with that name are
mechanically any different than the "no-name" models.
I believe Jeep had a similar idea a few years ago with their "Levis"
model. For some more money, you got seats that were covered in blue denim
with the characteristic Levis stitching. It didn't make it a better
vehicle, but it suddenly appealed to the "Wow, cool!" crowd.
>Same here on east coast!Whats going to happen if they all went
>offroading and buliding up their rigs...and....well who knows
>what...else!
>Will
>Andy Ulrich wrote:
>>
>> > Speaking of marketing Jeeps, I wonder why it is that almost all the newer
>> > model Jeep Wranglers I see on the road in the Seattle area are being
>> > driven by young women. I almost never see one being driven by a man.
>> > Most of the older Jeeps (CJ-5/6 and older) I see are driven by men, but
>> > not the new ones. Has the Wrangler joined the RX-7 in the so-called
>> > "girl's car" category?
>> >
>> > C. Marin Faure
>> > author, Flying a Floatplane
>>
>> I guess someone else noticed that, too. That's the worst thing about the
>> new TJs -- they LOOK like something a 16-year-old girl should be driving.
>> Jeep doesn't help (and indeed is probably trying to steal some of the Geo
>> Tracker/Suzuki Sidekick/Kia Sportage, etc., market) by selling its TJs in
>> horrible colors like purple and some weird shades of green.
>>
>> I'm working on getting used to it.
>>
>> Andy Ulrich
>> '93 Wrangler Sahara
Apparantly you two are unaware of an international law passed decades
ago stating "All female owners of Jeep CJ/YJ (and now TJ) vehicles
must be hot". I like a babe in a Wrangler. I personally have never
seen a chick in a TJ, but plenty of guys. I love the new Wrangler,
and soon will be a male owner of one, so I'll take pictures of myself
driving it just so you know we're out there..:)
As for your gripes on the new body/interior, get over it. I'm sure
there will soon be a new group called "alt.jeep.TJ.bitch", but like it
or not, it's still a Jeep, and it's still bad-ass. I for one can't
complain about airbags, anti-lock brakes, and an interior I can stand
to drive in everyday without feeling like a survivalist militia
member. After all, if it's the only car you have, it should be more
flexable. If I already had a nice sedan, I'd go get a CJ7 and use it
only as a "fun vehicle".
Steve
'88 and 91' Saharas
Also known as the emerging "Sport Cute" market.
/t/
CJ owners criticized the Wrangler when it came out and the poor Wrangler
owners were always on the defensive. Now that there's another new Jeep,
the TJ, the Wrangler owners who used to be picked on now attack the
TJ's. It's funny, but still pathetic. What's with this group...
ongoing and continuous one-up's-manship??
"MY JEEP'S BETTER THAN YOUR JEEP!"..."NO IT'S NOT!"..."YES IT IS!"..."NO
IT'S NOT!"..."YES IT IS!".... does this remind anyone of what goes on on
an elementary schoolground????
--
Jerry Bransford
PP-ASEL, KC6TAY, C.A.P.
The Zen hotdog... make me one with everything!
I couldn't agree more. I don't see why everyone is so threatened by the
image of the new TJ versus the image of the old YJ's and CJ's. I know
the capabilities of my TJ well, and I'm happy to say that it performs
very well both on-road and off-road. (And as soon as I get my BFG
All-Terrain tires, it'll perform even better off-road.) So there are
some people who don't know the capabilities of their TJ's, and would
never think of taking them off-road. So what? Is that so threatening?
I figure that if nothing else, people like that are helping Jeep's sales
so they don't do something stupid like cancelling the Wrangler models
altogether. Besides, I figure that these stereotypical 16-year old girls
spent at least a little bit of time comparing the TJ to other small SUV's
like the Geo Tracker (which is much closer to a "girl's car", IMHO) or
the Toyota RAV-4. If they picked the Wrangler despite its quirks and
less than car-like ride as compared to these others, then that's fine
with me.
I haven't figured out the paint colors yet, though, but most of the TJ's
I've seen on the road and at the dealer have been red, dark blue, black,
or white. I've only seen one purple TJ, and that was at the dealer.
By the way, Brian, enjoy your new TJ and don't worry about the image.
Get huge mud tires, if that helps...
--
Todd Murray - t...@visi.com http://www.visi.com/~tam/
Slightly deranged mountain biker, snow skater, former customer
of Winternet, and proud owner of a 1997 Jeep Wrangler (TJ).
Andy Ulrich wrote:
>
> > Speaking of marketing Jeeps, I wonder why it is that almost all the newer
> > model Jeep Wranglers I see on the road in the Seattle area are being
> > driven by young women. I almost never see one being driven by a man.
> > Most of the older Jeeps (CJ-5/6 and older) I see are driven by men, but
> > not the new ones. Has the Wrangler joined the RX-7 in the so-called
> > "girl's car" category?
> >
> > C. Marin Faure
> > author, Flying a Floatplane
>
> I guess someone else noticed that, too. That's the worst thing about the
> new TJs -- they LOOK like something a 16-year-old girl should be driving.
> Jeep doesn't help (and indeed is probably trying to steal some of the Geo
Jerry Bransford <jer...@pacbell.net> wrote in article
<320E78...@pacbell.net>...
Hmmm ... I commented on the TJ's looks, yes, but I never got into the "My
Jeep's better than yours" thing, really. Actually, I like the less obvious
changes to the Wrangler, in particular those that you have to crawl under
the vehicle to see. For that reason, I'm almost certain that in about a
year or so I'll be trading my '93 in for a new one, despite the fact that I
haven't gotten used to its looks yet.
We're humans, and therefore sometimes averse to change. But we're also
adaptible, and give me a year and I'll probably like the TJ's looks better.
Eric Kool
>
>Apparantly you two are unaware of an international law passed decades
>ago stating "All female owners of Jeep CJ/YJ (and now TJ) vehicles
>must be hot". I like a babe in a Wrangler. I personally have never
>seen a chick in a TJ, but plenty of guys. I love the new Wrangler,
>and soon will be a male owner of one, so I'll take pictures of myself
>driving it just so you know we're out there..:)
>
>As for your gripes on the new body/interior, get over it. I'm sure
>there will soon be a new group called "alt.jeep.TJ.bitch", but like it
>or not, it's still a Jeep, and it's still bad-ass. I for one can't
>complain about airbags, anti-lock brakes, and an interior I can stand
>to drive in everyday without feeling like a survivalist militia
>member. After all, if it's the only car you have, it should be more
>flexable. If I already had a nice sedan, I'd go get a CJ7 and use it
>only as a "fun vehicle".
Apparently you have forgotten what a Jeep is. A Jeep is Fun, undaunting
and tradition. While the TJ does maintain the live axles round headlamps
and "traditional styling", it become a car with the raked windshield,
suzuki dash and the "improved" windshield wipers. A stiff ride is part
of a Jeep. The TJ is not stiff, springy, but not stiff. I do like the
exterior styling of the Jeep. BY THE WAY PART OF JEEP/EAGLE'S TRAINING ON
THE TJ SAYS THAT THE NEW STYLING IS MARKETED TOWARD WOMEN. That made you
think, didn't it?? I want to stress that in no way am I saying the TJ is
bad, it has improved and also gone astray, it is new - - completely new -
- a little too new - - ok more than a little - - ok alot.
ps -- on a recent Jeep Jamboree, all stock wranglers got stuck in
exactly the same spot -- YJ's AND TJ's. They performed identically.
This showes that the "improvements are really to make a plushy, softy ride
so the sodi pop does not spill on the way to the mall. I know that all TJ
owners will be offended. This is partly my reason - I'm stuck in grade
school ( sorry Hot Dog, I couldn't resist) After being kicked on by
earlier model Jeep owners and the righteous defender debtors -- IT"S MY
TURN TO KICK. Ok I got it out of my system. I will never say anything
derogetory about another Jeep owner. After all, we are brother's and
sisters!
Grow up! What sexist attitudes. Does it have cooties too?
==========PHILIP NG, 8/8/96==========
Klint Karch wrote:
>
> In <4u8s1c$j...@herald.concentric.net> Matt...@cris.com (Harry
> Matthews) writes:
> >
> >And furthermore, why should HIS name be prominently displayed on MY
> car?
> >
> I dunno, but I bet you paid for the priveledge.
If you don't like name brand, why don't you buy a generic brand truck
then?
Its probably cheaper.
Not really! I bought the Eddie Bauer not because I wanted some
fancy name on my truck but because it was cheaper. Yes the base
price is higher, but by the time I added on the options that
were included in the EB to a XLT the EB was several thousand
less. Now of course If I didn't want the options the XLT would
have been the way to go. I wanted the options so I went with
the cheaper model, the EB. This seems to be a selling trick.
The sales man says I can sell you the truck for a low amount
then while you are thinking about the low base price they get
you to add on the options. Next thing you know the price is much
higher. Of course they have convinced you that you got a good
deal. The bottom line is once you start to add options it is
worth the time to price out all the models offered for a product
line. I did my research had the Bronco priced out at invoice
then found a salsman who didn't know trucks. I knew the truck so
I didn't have to relay on thier tricks to get the facts. I
handed him a slip of paper with just what I wanted down to the
color and told him I wanted to order from the factory. Also
told him since it would be on the lot only a few hours they
would not be getting addtional charges while it sat there. I
wanted a cut of the savings. Bottom line 30 minutes later we had
a signed deal for 3% under invoice. Could I have better maybe
but I am happy with this deal.
Jon
Jon
==========Jon LaFrance, 8/12/96==========
==========PHILIP NG, 8/8/96==========
Klint Karch wrote:
>
> In <4u8s1c$j...@herald.concentric.net> Matt...@cris.com (Harry
> Matthews) writes:
> >
> >And furthermore, why should HIS name be prominently displayed on MY
> car?
> >
> I dunno, but I bet you paid for the priveledge.
If you don't like name brand, why don't you buy a generic brand truck
then?
Its probably cheaper.
==========Jon LaFrance, 8/12/96==========
>IT"S MY
>>TURN TO KICK. Ok I got it out of my system. I will never say anything
>>derogetory about another Jeep owner. After all, we are brother's and
>>sisters!
>
>
>Grow up! What sexist attitudes. Does it have cooties too?
>
>
Hey, Isaid I was done griping.
Robert
MEKSTR1 wrote:
> Apparently you have forgotten what a Jeep is. A Jeep is Fun, undaunting
> and tradition. While the TJ does maintain the live axles round headlamps
> and "traditional styling", it become a car with the raked windshield,
> suzuki dash and the "improved" windshield wipers. A stiff ride is part
> of a Jeep. The TJ is not stiff, springy, but not stiff. I do like the
> exterior styling of the Jeep. BY THE WAY PART OF JEEP/EAGLE'S TRAINING ON
> THE TJ SAYS THAT THE NEW STYLING IS MARKETED TOWARD WOMEN. That made you
> think, didn't it?? I want to stress that in no way am I saying the TJ is
> bad, it has improved and also gone astray, it is new - - completely new -
> - a little too new - - ok more than a little - - ok alot.
Why is it such a good thing to have windshield wipers in the way? Why is it
such a good thing to have a stiff ride? Most people see the new suspension
as an improvement -- it's generally seen as a good thing if you can get a
smoother ride on the road and still improve the performance off-road.
As far as the marketing goes, look at a brochure for a TJ sometime. It has
pictures from the Rubicon Trail all over the place -- not pictures of malls and
high schools. And look at the ads in the 4WD magazines -- I doubt that the
ads with a Jeep plowing through mud or the one with the bottom completely
caked up with mud are meant to appeal to women.
> ps -- on a recent Jeep Jamboree, all stock wranglers got stuck in
> exactly the same spot -- YJ's AND TJ's. They performed identically.
> This showes that the "improvements are really to make a plushy, softy ride
> so the sodi pop does not spill on the way to the mall.
How many STOCK CJ's made it through that same spot in the trail? I can
drive a stock YJ and a stock TJ up to a brick wall, and both will get stuck.
Does that mean that the TJ isn't tough enough?
> I know that all TJ
> owners will be offended. This is partly my reason - I'm stuck in grade
> school ( sorry Hot Dog, I couldn't resist) After being kicked on by
> earlier model Jeep owners and the righteous defender debtors -- IT"S MY
> TURN TO KICK.
You might want to go to the hardware store and get a hammer and chisel.
It might help you take that chip off your shoulder.
> Ok I got it out of my system. I will never say anything
> derogetory about another Jeep owner. After all, we are brother's and
> sisters!
<sarcasm>Sure, with that attitude, I really believe you.</sarcasm> I used
to wave to other Jeep drivers (TJ's, YJ's, and CJ's) when I saw them on the
roads. If they all share the same attitude as you, maybe I should start
giving CJ and YJ drivers the finger and ignoring the TJ drivers -- after all,
the TJ drivers are just on the way to the high school prom or the mall or
maybe the local Dairy Queen, so they can pick up jocks on the high school
football team.
Pull up my home page sometime (http://www.visi.com/~tam/jeep.html) and see
it for yourself. Those tow hooks aren't there to pull cheerleaders'
streamers or pom-poms or whatever. And the bike rack on the back isn't
there so I can bring my mountain bike to a paved trail -- it's strictly
singletrack for me.
</defensive mode>
: Speaking of marketing Jeeps, I wonder why it is that almost all the newer
: model Jeep Wranglers I see on the road in the Seattle area are being
: driven by young women. I almost never see one being driven by a man.
: Most of the older Jeeps (CJ-5/6 and older) I see are driven by men, but
: not the new ones. Has the Wrangler joined the RX-7 in the so-called
: "girl's car" category?
Yes... They have. (Here in Calgary, Canada as well.)
The gal's here just LOVE the new jeeps, and the guys think they
suck for the most part. Maybe htis is because the older ones where
actually BUILT to take the rugged offroad, while the new ones are
mostly meant for pavement. (That sucks.) If there is one thing
I personally strongly dissagree with is people that buy a 4x4, but
NEVER EVER EVER take er out to the bush... Thats what they are made
for... (Unless you get a low to the ground 4x4 with no clearance
that is marketed for the winters or etc... Pavement yuppie trucks.)
My opinion of course...
Mike Bjerstedt
PROUD owner of a 1981 Ford Bronco F/S BUSH MACHINE!
"Your not having fun if you NEVER get stuck!"
dee...@cuug.ab.ca
>Not really! I bought the Eddie Bauer not because I wanted some
>fancy name on my truck but because it was cheaper. Yes the base
>price is higher, but by the time I added on the options that
>were included in the EB to a XLT the EB was several thousand
>less. Now of course If I didn't want the options the XLT would
[snip]
>
>Jon
>
That's not the way it was when we bought our '91 Explorer. I sat down with the
option sheet and worked up prices for (nearly) identical Eddie Bauer vs. XLT
combinations. I say nearly because there were a couple of things like the trim
that were only available on the EB.
The way it worked out back then, we figured that the Eddit Bauer tote bag that
was included was worth about $500. Needless to say we bought the loaded XLT.
Scott Johnson
s...@cv.hp.com
He is now long dead. The company bearing his name is now a division
of Speigal. Like the parent company, the modern Eddie Bauer
mostly sells yuppie clothing via catalogs and boutique stores.
--
Ken Lee, ken...@rahul.net, http://www.rahul.net/kenton/index.html
I would like to apologise for my adolescent behavior. I did not intend to
upset people. The TJ is a competant off-road Jeep. What I was attempting
to get across is that the TJ does have a more comfortable ride, but the
off-road capabilities are the same as the YJ (IMO - from actual
experience) And the TJ IS marketed toward women who would otherwise buy a
Suzuki, Toyota or likewise vehicles. This is not bad, just extremely
different from the previous Jeeps. I know at this very moment, people are
saying that the YJ is as well. Wrong! The YJ differs from a CJ-7 very
slightly ( Mainly the headlamps---oohh.) As for all the people I have
offended --- I am Sorry. Hopefully, I'll see you on a Jeep Jamboree.
PS-- Todd the pictures you refer to in the brochure are overlays.
> MEKSTR1 wrote:
BY THE WAY PART OF JEEP/EAGLE'S TRAINING ON
> > THE TJ SAYS THAT THE NEW STYLING IS MARKETED TOWARD WOMEN.
Funny, I take the training on Jeeps and have not seen this anywhere
--
PJ
(Jack)
Award Winning Filthy
Jeep Salesperson
His first store was founded in 1920 in Seattle. Alot of backpacking
and climbing gear, not the yuppie stuff you see today. A couple of
Eddie Bauer employees decided to market an ice axe of their own design
when Eddie Bauer wouldn't carry it in his stores. So in 1938, these
ex-employees started Recreational Equipment, Inc. ... REI.
Also, there really was an L.L. Bean. He started his company in 1912
based on his hot selling "duck boots".
>Sorry, but it's still a girl's car.
You see a girl driving mine, give her twenty dollars... then try
to take it back!!!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Barry Burnett (Zilbandy)
Tucson, Arizona USA
z...@azstarnet.com
Windows 95 - Got it... Tried it... Dumped it!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
HOOO.....award winning. Obviously you were not paying attention....The
Jeep YJ was holding 50% of the class sales. However, most sales were to
men, not to women. While Geo's, and Suzuki were selling mostly to women
and gaining more and more. Jeep said that the softer interior and softer
suspension will attract many more women. Again, so as not to offend,
THIS IS NOT BAD. THE MORE JEEPS SOLD, THE MORE PARTS AVAILABLE. Also,
parents, a major buyer of YJ's and TJ's for thier High school Teens,
wanted something with airbags for safety. WHALA - - the TJ.
>He was a Seattle-based mountain climber that sold outdoor gear back in the
>dark ages. His store turned into a chain, then a mail order business that
>once sold pretty good backpacking gear.
He also pioneered down clothing for high-altitude fliers and mountaineers
in the twenties and thirties.
John Reece | Eco-puritanism: The sneaking suspicion
Not an Intel spokesman | that someone, somewhere is having a good
| time in front of a campfire, or in a
| bed in a national park.
Derek
>==========Marauder72, 8/12/96==========
Where's your evidence for this? Do you actually have the sales and
training materials for the TJ? Have you even seen a brochure for the TJ?
>The
> Jeep YJ was holding 50% of the class sales. However, most sales were to
> men, not to women. While Geo's, and Suzuki were selling mostly to women
> and gaining more and more. Jeep said that the softer interior and softer
> suspension will attract many more women.
Where's your evidence for all of this?
> Again, so as not to offend,
> THIS IS NOT BAD. THE MORE JEEPS SOLD, THE MORE PARTS AVAILABLE. Also,
> parents, a major buyer of YJ's and TJ's for thier High school Teens,
> wanted something with airbags for safety. WHALA - - the TJ.
Not to mention government requirements and the fact that other SUV's in this
class also come with dual airbags.
If you actually have some of these training materials around, I'd like to
know where you got them. I'd like to see where you come up with the
statistics and the idea that the TJ's marketing is aimed more at women than
ever before. (By the way, I was at a reception at my dealer a couple nights
ago, and I asked one of the owners of the dealership if the TJ was being
marketed mainly at teenage girls. He said no, that it wasn't the marketing
demographic at all.)
Actually, I have a quote here from Ray Dryfuss of Jeep's marketing
department:
"Again, we anticipated, addressed and responded to the needs of our owners with the '97
Wrangler. Prospects for the '97
Wrangler come from several key groups. The largest consists of image-conscious,
adventurous, outdoors people who seek
excitement and physical challenge. We call them 'fun junkies.' They're typically
single, well educated, and over 60 percent of
them are below the age of 35. But equally important is the second group. They are Jeep
club members and CJ owners who
live, eat and drive in the Jeep lifestyle. We know they have a 'show me' approach to
new vehicles, and believe me, we'll show
them just how capable, rugged and versatile the all new Jeep Wrangler is."
(The full text is at http://www.d-p-g.com/Jp/Spring96/97rollout.htm.)
One more thing: If you think the TJ is marketed mainly towards high school girls,
what about the Suzuki Sidekick, Geo Tracker, Kia Sportage, Toyota RAV4, or the
upcoming Honda CRV?
Jon
==========Scott Johnson, 8/13/96==========
>In article <pjack-13089...@dialup179.tesser.com>, pj...@tesser.com
>(PJ) writes:
>> BY THE WAY PART OF JEEP/EAGLE'S TRAINING ON
>>> > THE TJ SAYS THAT THE NEW STYLING IS MARKETED TOWARD WOMEN.
>>
>> Funny, I take the training on Jeeps and have not seen this anywhere
>>
>>--
>>PJ
>>(Jack)
>>Award Winning Filthy
>>Jeep Salesperson
>>
>>
>HOOO.....award winning. Obviously you were not paying attention....The
>Jeep YJ was holding 50% of the class sales. However, most sales were to
>men, not to women. While Geo's, and Suzuki were selling mostly to women
>and gaining more and more. Jeep said that the softer interior and softer
>suspension will attract many more women. Again, so as not to offend,
>THIS IS NOT BAD. THE MORE JEEPS SOLD, THE MORE PARTS AVAILABLE. Also,
>parents, a major buyer of YJ's and TJ's for thier High school Teens,
>wanted something with airbags for safety. WHALA - - the TJ.
Oh yeah, this must be true. After all, as a real man, I perfer to
have a bare-bones interior, a shitty dash that makes an M1 tank look
like a Lexus, and no glove compartment or airbag steering wheel to get
in my way when I shift my scrote while driving up totally vertical
inclines. Also, I want useless windshield wipers and really get off
when taking the interstate to the trail, the wind noise sounds like a
747 taking off. Now excuse me, I need to go to the dealer and buy a
nice TJ for my 16 year old prom-queen daugher. After all, I hate to
have to spoil my roving temple of masculinity that they call a YJ by
having to drive her to the Dairy Queen.
-Brian, lover of *.*J Jeeps.
OK, so you have evidence. I'll accept this point.
> Also the fact that many more TJ's are being bought buy older,
> well educated and "Fun Junkies" (catchy phrase) proves my point. Jeep is
> marketing toward the YUPPIE, in particular women.
So who do you think they should be marketing to?
> You keep referring to
> teen girls. Yes I include them as females, but unless you are a statutory
> rapist, you should also include women.
Maybe I confused your references to women with your references to parents
buying safe cars for their teenage daughters in a previous article. I am not
a statutory rapist and I resent your implication here.
> Another thing, Jeep has been
> getting a lot of flack for the TJ, now they are changing thier position.
> Also I have met Ray Dryfuss at a Jeep Jamboree this past May along with
> many engineers and mopar and MARKETING personnel. WHAT I WAS TOLD WAS
> THAT THE TJ WILL HAVE THE LOYAL JEEP FOLLOWING, just because it's a jeep,
> AND THAT THE MAIN FOCUS WILL BE ON MARKETING TOWARD WOMEN.
So you've been told that -- I'll accept that. I haven't seen any notes
in magazine articles saying that the TJ is being marketed toward women.
> And yet I am not DONE>
>
> THE vehicles to which you put in the same class as a TJ;
> "One more thing: If you think the TJ is marketed mainly towards high
> school girls,
> what about the Suzuki Sidekick, Geo Tracker, Kia Sportage, Toyota RAV4,
> or the
> upcoming Honda CRV" (Todd Murray - t...@visi.com
> http://www.visi.com/~tam/)
> Is outlandish, if not derranged. Unless these (RAV4, KIA,and CRV) will be
> two doors with a removable top- both hard and soft- they are not - they
> are not in the same class.
Then what the hell IS in the same class as the TJ? I meant this in the more
broad sense of vehicles that people would consider as alternatives to the TJ,
not in the strictly defined sense of removable top compact 4x4's. In other
words, if someone was going to shop for cars and they had a TJ on their list,
what else would be on that list to consider?
> But because you brought it up... The RAV4 and
> CRV are not off-road vechicles for the trails, they are for the snow
> covered street and the farm road. With base prices that shock the veteran
> car buyer, who do you think will purchase these cars with AWD and no low
> range? I was merely stating my opinion on the TJ based on my experience
> ,both as a long term owner and fan, and the first hand knowledge of JEEP
> Reps. I had conceided my position before, but you sir have beat a dead
> horse. Take a vote from people on this newsgoup. Who feels the TJ is
> marketed toward women -- not that the sole intended purchaser are to be
> women, rather the main?
This is silly. I'm not going to take a vote.
> Again, let me emphasize that I AM NOT ANTI-TJ. I am stating my opinion
> based on facts. And, if you ever mention this to my wife I most certainly
> deny it, I will also be a TJ owner in around five years or so. I do not
> redally jump from one vehicle to another.
I don't know your wife's E-mail address, phone number, real name, or anything
like that.
> Robert
> Logic is often misundertood as being emotion.
It's often misspelled, as well. I'm not going to comment any further on this
topic, since you think I'm beating a dead horse. Go ahead and buy a TJ, if
you're sure it's not too much of a girl's car. Just don't expect me to wave
at you on the trail, or even on Highway 494. After all, you accused me of
being a statutory rapist, and I really resent someone thinking that I'm a
criminal when I'm referring to people as a group.
>Todd Murray - t...@visi.com http://www.visi.com/~tam/
WROTE
Not to mention government requirements and the fact that other SUV's
in this
class also come with dual airbags.
If you actually have some of these training materials around, I'd
like to
know where you got them. I'd like to see where you come up with the
statistics and the idea that the TJ's marketing is aimed more at
women than
ever before. (By the way, I was at a reception at my dealer a
couple nights
ago, and I asked one of the owners of the dealership if the TJ was
being
marketed mainly at teenage girls. He said no, that it wasn't the
marketing
demographic at all.)
Todd,
Actually the evidence I am referring to comes from my training as well as
my previous general manager, dealership owner, the number of women
purchasing the TJ compared to men and the number of TJ's I see with women
drivers. Also the fact that many more TJ's are being bought buy older,
well educated and "Fun Junkies" (catchy phrase) proves my point. Jeep is
marketing toward the YUPPIE, in particular women. You keep referring to
teen girls. Yes I include them as females, but unless you are a statutory
rapist, you should also include women. Another thing, Jeep has been
getting a lot of flack for the TJ, now they are changing thier position.
Also I have met Ray Dryfuss at a Jeep Jamboree this past May along with
many engineers and mopar and MARKETING personnel. WHAT I WAS TOLD WAS
THAT THE TJ WILL HAVE THE LOYAL JEEP FOLLOWING, just because it's a jeep,
AND THAT THE MAIN FOCUS WILL BE ON MARKETING TOWARD WOMEN. And yet I am
not DONE>
THE vehicles to which you put in the same class as a TJ;
"One more thing: If you think the TJ is marketed mainly towards high
school girls,
what about the Suzuki Sidekick, Geo Tracker, Kia Sportage, Toyota RAV4,
or the
upcoming Honda CRV" (Todd Murray - t...@visi.com
http://www.visi.com/~tam/)
Is outlandish, if not derranged. Unless these (RAV4, KIA,and CRV) will be
two doors with a removable top- both hard and soft- they are not - they
are not in the same class. But because you brought it up... The RAV4 and
CRV are not off-road vechicles for the trails, they are for the snow
covered street and the farm road. With base prices that shock the veteran
car buyer, who do you think will purchase these cars with AWD and no low
range? I was merely stating my opinion on the TJ based on my experience
,both as a long term owner and fan, and the first hand knowledge of JEEP
Reps. I had conceided my position before, but you sir have beat a dead
horse. Take a vote from people on this newsgoup. Who feels the TJ is
marketed toward women -- not that the sole intended purchaser are to be
women, rather the main?
Again, let me emphasize that I AM NOT ANTI-TJ. I am stating my opinion
based on facts. And, if you ever mention this to my wife I most certainly
deny it, I will also be a TJ owner in around five years or so. I do not
redally jump from one vehicle to another.
Robert
> Take a vote from people on this newsgoup. Who feels the TJ is
> marketed toward women -- not that the sole intended purchaser are to be
> women, rather the main?
This seems to be true of a lot more "sport-utilities" than just Jeep (what
the heck do YJ and TJ stand for anyway? I figure the J is Jeep, but what
do the Y and T mean, if anything?) Most Ford Explorers, Jeep Grand
Cherokees, Range Rovers, Disoveries, Chevy Tahoes, and so forth seem to be
driven by women these days.
Based on my paying a little more attention over the last few days during
my fairly long daily commute, I see a lot of guys in early 90s Honda
Accords (yawn...), Toyota Camrys, and BMW 3-Series. Full-size Mercedes
are more often than not driven by women. Jeep Cherokees (the old body
style) are generally driven by men. Lexus seems to be more guys,
Infinities more or less split. Mazda Miatas, guys. RX-7s, women. BMW
3-Series convertibles, women. BMW 5-Series, split. BMW 7-Series are
almost always women (I know several personally). Mercedes SL series
(2-seat) are almost always men. I drive a BMW 6-Series to work. I always
see the same two 6s going the other way- one man, one woman. During the
summer I see two '56 T-birds every day- men. I see one 4.2 litre Jaguar
E-type coupe every day- man. Most of the rest of the new cars on the road
all look the same to me so I can't break my analysis down any further.
But it's the 4wds that surprise me the most. Most of them, including a
lot of full-size Ford and Chevy pickups and Suburbans, are driven by
women. One exception- I have yet to notice a woman driving the newly
styled Dodge Ram pickup. Go figure....
C. Marin Faure
author, Flying a Floatplane
IT'S NOT THE CAR...IT'S THE DRIVER
>Andy Ulrich wrote:
>>
>> new TJs -- they LOOK like something a 16-year-old girl should be driving.
>> Jeep doesn't help (and indeed is probably trying to steal some of the Geo
>> Tracker/Suzuki Sidekick/Kia Sportage, etc., market)
>Also known as the emerging "Sport Cute" market.
>/t/
yea ok, but i have seen the tj's out climb the older jeeps. are their feelings hurt???
>and to tell ya the truth. the fact that Jeep cant make enough fast enough
>to keep up with their orders tells me that they had/have a VERY good
plan.
This is true! I hope that the 1997 TJ is not like the 1987 YJ. What I
have wished for since my high school days with the '78 Golden Eagle is
another V8 for my future Jeep. Ohh, dreams are nice.
Robert
>
>Oh yeah, this must be true. After all, as a real man, I perfer to
>have a bare-bones interior, a shitty dash that makes an M1 tank look
>like a Lexus, and no glove compartment or airbag steering wheel to get
>in my way when I shift my scrote while driving up totally vertical
>inclines. Also, I want useless windshield wipers and really get off
>when taking the interstate to the trail, the wind noise sounds like a
>747 taking off. Now excuse me, I need to go to the dealer and buy a
>nice TJ for my 16 year old prom-queen daugher. After all, I hate to
>have to spoil my roving temple of masculinity that they call a YJ by
>having to drive her to the Dairy Queen.
Hey Johny come Lately,
We have beat this horse dead many more times than the law requires.
Keep up with the posts.
Robert
Thank you for saying it Eric!
I loved my 4x4 Subaru, and refuse to give up 4 wheel drive. I
replaced it with a 95YJ for the 4 wheel drive and the "convertible",
after my husband sold his 90YJ (I couldn't live without it...the I mean
jeep, not the now ex-husband). Unfortunately my 95 was stolen and now
I have the TJ on order...sorry, I may be spoiled I want a new one,
regardless of a few of the changes that I'm not overly thrilled with. I
only got to take the 95 off road twice (some of you probably wouldn't
even consider it "off-road") but I am looking forward to the Mohawk
Trail Trail Jeep Jamboree in October (hopefully I'll have it by THEN)
to learn.
May be I'll see some of you there!
kym
sys...@dgl.ssc.mass.edu
Keep on Jeep'n girls no matter the reason!
On 12 Aug 1996, Eric Kool wrote:
> Has anyone considered that a TJ is one of the most affordable (if not the
> only) convertible 4X4? You have? You think this is a fun vehicle? Well
> ... give women a little credit for coming to the same conclusion. This
> macho shit is being carried a little too far. Common guys, THINK.
>
> Eric Kool
>
Who buys a car/truck/suv is not a directly linked factor to preformance.
Marketing is clearly key to sales. But also speeks little of preformance.
My stance on this issue is simple, I don't really care if you prove
_ONLY_ young girls buy the new TJ, it still really says nothing that is
remotely important to me. That doesn't and won't prove anything about
preformance.
Maybe what it really is saying is we have generation of "tom boys" now, I
would have to say that is more closely linked to sales than preformance is.
I guess I am missing the brunt of the debate, so what if women dig it?
Please, a follow-up question - "Why would anyone even consider
paying to have another guy's name on his wheels?" (Another
obvious example of McTraining.)
Joe D.
"Eddie Bauer" is to the 80's, as "Al" (of Home Improvement) is
to the 90's. :)
Very few American made "wheels" don't have some other guy's
name on it. Be it either Henry Ford, the Dodge bothers,
or one of the others. :)