I doubt Heathkit was 'playing games', at least not by 100%. A better
'guess' might be that the 6L6s simply aren't 'right' for it but I
don't really know what the 'rating' of that amp is.
The UL taps should be enough to tell you it isn't a 'P.A.' amp. It's
the most powerful of their 'W', so called, 'Williamson' amp line
except the W7-M is obviously not a Williamson circuit while the
others, W3-M. W3A-M, and W5-M, are. They're supposed to be 'High
Fidelity on a budget' (what else from a 'kit' company? Excepting
Harman Kardon, of course) and, if I recall correctly, the W7-M was
touted as the first to achieve a 'Watt per Buck'.
I can't find a proper 'spec sheet' for the W7-M but can find a manual
for the W5-M, which goes through excruciating detail on the frequency
and power response, and the 'summary' spec says "Rated Power... 25
Watts, Maximum Average Power... 32.5 Watts, Peak Power... 47.2 Watts."
"Rated" seems to be what they consider the 'Hi-Fi' range (perhaps OPT
limited because they brag 'able to get 20 Watt at 20 Hz without
"overloading"), and where they spec, for example, hum and noise (-99dB
from 25 Watt). Maximum Average Power is, I think, rather self
explanatory: (mid freq) max continuous power (albeit with distortion
outside what they consider 'Hi-Fi'). "Peak" would be, I presume,
transient before B+ sags and the hairy edge of clipping.
Okay, so which of those '3' is the "55 Watts" people say the W7-M is?
Even if we take 'worst case', that it's 'peak', you should still be
getting over 38 Watt and I've seen posts where people claim they
'measured' 45 Watt. Of course, I take what people 'post' with a grain
of salt but still...
So I get back to the 6L6 which, even if nothing else, the OPT
impedance is probably not right for.
As for the 'peak power' game, I don't recall many, if any, U.S.
manufacturers do it. That, and the patently absurd PPMO nonsense was
usually (or always) cheap Japanese, now Chinese, junk. Now, U.S.
dealers sold it, and sometimes under a U.S. 'store brand' but, as I
said, I don't think U.S. manufacturers did, at least not those with
any reputation to speak of.
The 6L6s, if they take more drive than the EL34s, 'might' be the cause
of the 6AN8 clipping but, past that, I'd recheck resistance values, to
see if any have drifted, or maybe a leaky cap altering bias, gassy
tube? etc. It 'ought to work'.