Joanne
I think it's a reference to the bigger burger they're coming out with
this spring/summer.
Apparently, Mickey D's has the lowest weight burger on the market
(compared to the largest, Wendy's) and they wanted to make a huge
deal out of it...I forget the exact name of this new burger but
that's what the "growing up" reference is all about.
ande
a...@mellon.org
brooklyn, ny
> Joanne W wrote:
> >
> > Has anyone seen the McDonald's commercials where they say, "We're growing
> > up"...and if you have, do you know what they mean?! I'm curious.
Actually, those adds are a hoot! The one where Ronald is playing golf (in
clown costume), and his partners are all saying how he could be a pro...
never ceases to crack me up!
> I think it's a reference to the bigger burger they're coming out with
> this spring/summer.
Actually, I think they are sandwitches (i.e. like a turkey sandwitch).
> Apparently, Mickey D's has the lowest weight burger on the market
> (compared to the largest, Wendy's) and they wanted to make a huge
> deal out of it...I forget the exact name of this new burger but
> that's what the "growing up" reference is all about.
They could use bigger burgers, that is for sure!
--
Ian J. Ball | Want my TV episode guides or rec.arts.tv FAQ?
Grad Student, UCLA | http://members.aol.com/IJBall/WWW/IJBall.html
IJB...@aol.com | ftp://members.aol.com/IJBall3/FTP/
i...@ucla.edu | "What to do, with time so short?..."
Mark
: Actually, those adds are a hoot! The one where Ronald is playing golf (in
: clown costume), and his partners are all saying how he could be a pro...
: never ceases to crack me up!
I think the club scene one is funnier. Have there been any others?
Susan
McD's is losing adult customers to BK and Wendy's, not to mention
"healthy" alternatives like Subway. They are starting a big product and
advertizing campaign to get adults back in the stores-- they just posted
the lowest quarterly profits in years and are in trouble. The first new
product will be a Dave-style BLT burger with a dijon sauce, followed by a
new fish san and a new "deluxe" chicken san. The ads campaigns are just
trying to get adults to remember that there is more than happy meals at
McD's. I doubt it will work though; they've tied themselves too heavily
into the kiddie market.
--
________________________________________________________________________
Derek R. Larson Indiana University Dept. of History
"Nothing interesting occurred today..."
-Meriwether Lewis at Ft. Clatsop, Oregon, Jan.4th, 1806
frank
--
*************************************************************************
Frank G. Neves, R.Hy. | "Immanetize the Eschaton..."
Discl: No wife, no horse, no moustache | "Credo Quia Absurdum"
*************************************************************************
>Has anyone seen the McDonald's commercials where they say, "We're growing
>up"...and if you have, do you know what they mean?! I'm curious.
>
>Joanne
After seeing two of the commercials (the one with the pool tables and
the one in the nightclub), my husband has deduced that McDonald's is
going to open up a line of nightclubs.
Dede
>Has anyone seen the McDonald's commercials where they say, "We're growing
>up"...and if you have, do you know what they mean?! I'm curious.
Yep. It's unavoidable if you are a news junkie (e.g., I read NYTimes,
Chicago Tribune, Wall Street Journal, USA Today, etc. on a daily basis).
McDonald's is losing market share in the the adult sector. Most people
think "that's a place packed with little brats" when they think of Ronald
(the bastard son of Bozo the clown, which is almost true) or the golden
arches.
Anyway, the thing McDonald's has admitted missing the boat on is the
"bacon hamburger" (interjection: duh. Gee, it's real tough to suddenly
make bacon available as an option on a burger). McDonald's has already
gotten rid of the McSeaweed sandwich and the Arch Deluxe is a replacement
for it -- no regional marketing in advance. As far as I can see, the
Arch Deluxe is nothing but a burger with a "special topping" (see "Fast
Times at Ridgemont High") and the option of bacon.
Last summer, Chez Ronald [(c), me, 1980] announced they were going to
focus on their "service aspects" and reduce their menu options [in order
to] reduce the # of things the goobers in the back had to learn to make
(like throwing precooked hamburgers in a speed oven is tough to learn?)
and try to promote how quickly they could serve the correct meal.
Apparently that didn't get them anywhere.
Another area of contention is the size of the patty. The "big boys" (no
pun intended for those familiar with "Big Boy Restaurants"); e.g.,
McDonald's, Hardee's, Burger King, Wendy's; should all be serving a
slightly larger patty before long as that's the source of the "x% larger
than a Big Mac" ad. It's still pre-cooked weight and still not the
highest grade of beef, so a good share still melts away as fat (but that
*is* where the flavor comes from).
Finally, if the morons, er, suits in the fast food business really gave a
rat's posterior about increasing business, they'd look at their
facilities and menus after taking off their rose-coloured glasses and
quit making sweet lemons: consider something simple -- drive-through.
Who wants to pull up to the speaker & order with your window down when
it's raining? Or, when you pull up to the pick-up window? Some have
overhangs for the pick-up window, but certainly not the ordering
speaker. It's not that tough. (but I've been suggesting this for 20 years)
Oh well. Enough soapboxing.
P.S.
Do I think the "Adult Ronald" promotions will actually increase
marketshare? No. Do I think the Arch Deluxe will be the fire in the
marketplace they state it'll be? No. It's just "another option".
--
------------------------------------
Phil Paxton :: Fishers, Indiana, USA
>Joanne W <oss...@ties.k12.mn.us> wrote:
>>Has anyone seen the McDonald's commercials where they say, "We're growing
>>up"...and if you have, do you know what they mean?! I'm curious.
>>
>>Joanne
>After seeing two of the commercials (the one with the pool tables and
>the one in the nightclub), my husband has deduced that McDonald's is
>going to open up a line of nightclubs.
*snicker*
I couldn't tell if you were serious or not -- or whether you were trying
to say something about your spouse's observational skills.
(see my posting, er, rant, about this thread)
FWIW, I go to all of the mentioned, and I'm a single 30-something white
collar professional. I'll say "No Thanks" to the Arch Deluxe.
I don't think this will work out. McDonalds will just have to stick with
what they do best.
To...@Fred.Net
http://www.fred.net/tomr
For what it's worth, the food critic for the Washington Post reviewed
the Arch Deluxe in Friday's edition, and ripped it to shreads, saying
that the burger was to grissly, the mustard too bland, and the bun too
spongy.
Annie, Save Due South!
Friends of Due South E-mail me for the Sponsor list.
Annandale, VA USA
ke...@his.com
I had an Arches yesterday. BORING! Very little flavor, other than
the condiments. I want a burger I can taste. Right now, as hard
as it is to admit it, Burger King is the fast food burger with flavor.
--
:s Larry W. Virden INET: lvi...@cas.org
:s <URL:http://www.teraform.com/%7Elvirden/> <*> O- "We are all Kosh."
:s Unless explicitly stated to the contrary, nothing in this posting should
:s be construed as representing my employer's opinions.
Annie Keitz (ke...@his.com) writes:
<SNIP>
> For what it's worth, the food critic for the Washington Post reviewed
> the Arch Deluxe in Friday's edition, and ripped it to shreads, saying
> that the burger was to grissly, the mustard too bland, and the bun too
> spongy.
>
>
> Annie, Save Due South!
> Friends of Due South E-mail me for the Sponsor list.
> Annandale, VA USA
> ke...@his.com
>
Gee, I like the Arch Deluxe. But then again, I do
not have refined tastes - I also like TV :)
The MacDonald's ads imply to me that the place has
a new motif, not just a new burger(s). I expected
to see the pictures of Mayor MacCheese and the
Hamburgler replaced with Pizza Hut type art; scenes of
distant places and interesting people.
Perhaps the new line of food and ads presage a new look?
Regards,
Ross Anderson
The Burger King is King. You can't beat the whopper
partially because it is flame broiled not pan fried.
But, if I can't make it to the King, I would order
the Arch Deluxe with bacon. The coarsely crushed
peppercorns on the bacon and the Dijonaise sauce has
a kick that I like. My wife thought it was too hot,
but got used to it after a few bites. She likes it
too. For the record though, she still prefers the
Whopper.
Regards,
Ross Anderson
I do however like their commercials - loved the one on show and tell with
the McD's manager that started running this past weekend.
One of our local TV stations did a taste test (note that Wendy's corporate
is here in town). The 3 or 4 tested on camera preferred the Arches - one
specifically because of 'the feel of the bun'.
The Arches appears to be the only menu item locally at McD's with tomato.
The bacon is an 'extra' here - and there was a note on a coupon for a free
Arches sandwich which seemed to imply that there might be other extras at
other stores.
Okay, onto the burger. First, they ask if I want bacon for .30 cents
more. "No", I say, because this looks suspiciously like McBacon, you
know, the bacon "disk" that comes on their breakfast biscuit. By the
way, what do they use to form bacon into that disk? Anyway, I am eating
this sandwich, which isn't that good, but I am really interested in that
sauce. What the hell is that stuff? It has these red flecks that look
like retsin (TM) crystals in Certs.
Oh, the print and billboard ads are a bit strange and highly disturbing.
I just don't get it.
Chris
--
"They are wrong and we are right and I'm going to prove it to you!"
- Harry S Truman, Democratic National Convention, 1948
"it stinks" is jay's catchphrase
>Okay, onto the burger. First, they ask if I want bacon for .30 cents
>more. "No", I say, because this looks suspiciously like McBacon, you
>know, the bacon "disk" that comes on their breakfast biscuit. By the
>way, what do they use to form bacon into that disk?
>I just don't get it.
I heard that they irradiate the pigs with gamma ray ray in order to
get their stomachs to grow that shape.
I thought when they said Micky D's was growing up that they would offer something that wasn't
fried. I was looking forward to a chicken breast sandwhich or something like that, not
another totally tasteless hamburger, oh and lets add more fat to it by putting on bacon. Only
my youngest daughter still wants MC's, the rest of us prefer BK. They have better chicken
tenders, a grilled chicken sandwich, and onion rings. BK also has milkshakes you can suck
though a straw within busting a blood vessel.
Cosmoslady
Cosmoslady
Keeper of The Family Trees
>
> : Actually, those adds are a hoot! The one where Ronald is playing golf (in
> : clown costume), and his partners are all saying how he could be a pro...
> : never ceases to crack me up!
>
> I think the club scene one is funnier. Have there been any others?
The one where he's cheating on his wife goes a little too far, I think.
db
A half-hearted attempt to take away business from other "child
diversion"-oriented family businesses such as "Chuck E. Cheese's" and
"Discovery Zone" without offering an improved menu & service. (I
don't see McDonald's [or any fast-food place in general] as a *reason*
to go out and eat.)
>inventing Happy Meal toys,
That's a natural outgrowth of the target marketing that is the Happy
Meal.
>instituting a family night (with cheap Happy Meals),
This must be a local phenomenon, since I haven't heard of such
practiced in the Baltimore area.
>cultivating a whole
>cast of McDonald Land characters,
Wasn't this an early '70s development?
I beginning to think that the target-marketing of kids isn't at fault.
McDonald's has probably depended on the number of rugrats produced by
the boomers to keep sales up; as this pool of kids grows up and
discovers tasteful alternatives to the Big Mac, the sales produced by
the *new*, smaller generation of under-agers aren't as sustaining as
before.
Among other thinks, McDonald's *may* be the victim of population shifts.
(Burger King may have realized this earlier: they booted their King
out *early*.)
>and, of course, their *very* cosy relationship with Disney.
We are Disney. Prepare to be assimilated.
>And then, they stand back in slack jawed
>wonder when they find out their customers tend to be young. Who the
>hell is running the marketing department there?
Well, the McD web site isn't too enlightening on this subject, among
*too many* other things.
>Why is this a surprise?
They've been running on inertia for decades?
>Oh, the print and billboard ads are a bit strange and highly disturbing.
>I just don't get it.
McDonalds: Not Just For Kids Anymore. (Is the message given too late?)
The commercials are funny, as much of America hasn't seen Ronald
portrayed in a mature light.
-d
--
Spam. Ads. Enforced, sanitized discussion over parental control & supervision.
K I C K T H E G E N E R A L P U B L I C O F F T H E N E T !
They ain't ready for this.
<a href="http://umbc7.umbc.edu/~damon">da...@umbc.edu</a>
: Regards,
: Ross Anderson
Too hot??? You ARE kidding aren't you? AREN'T YOU? What, after all the
marketing research, the interview, the product testing, does McDonald's
come up with in the way of a NEW, INNOVATIVE product? A hamburger with
ketsup, mustard -- NOT!, lettuce, tomato, bacon & cheese on a spongy
bun! Cripes, this is what every basic burger joint from coast-to-coast
has been serving for about 60 or 70 years now -- ever hear of a bacon
cheeseburger deluxe?
This is the lamest marketing gimick since clear beverages and hopefully
should last about as long.
CHRISTOPHER COMTE
CO...@CUIX.PSCU.COM
As you say, among other things. For instance, they just opened a new
Wal-Mart less than two miles from my office, which includes in it an
McDonald's, the THIRD in a less-than-two-mile radius. The Wal-Mart
location is further hobbled by being too far off the highway for drive-
through convenience, and by having only a partial McD's menu. They don't
offer either a fish or chicken sandwich.
<snip>
>Well, the McD web site isn't too enlightening on this subject [marketing], among *too many* other things.
<snip>
>McDonalds: Not Just For Kids Anymore. (Is the message given too late?)
If you really want to become confused about their marketing, read
one of their annual reports. They dump their McLean sandwich and all of
their salads (other than the "side salad")--i.e., all their "health"
foods--from their menu, then turn around and launch this Not Just For
Kids Anymore, along with The Arch hamburger, which is apparently being
pitched as a hamburger that kids will find yucky and all grown up.
So the message would be that hamburgers are good, but not all hamburgers,
not even all hamburgers we serve?
The weirdest McD move I've seen lately is the coupon for a free Arch
(with purchase of fries and drink) in the new Rolling Stone.
> Borrowing a phrase from Jay Sherman, The Critic, "this burger sucks."
I agree. It's a terrible California Burger. They had to _try_ to make it
that bad. On the other hand, Burger King's 'new' breakfast croissants are
awful. The old ones were awful, and these are worse. Eat breakfast at
McDonald's and lunch at Burger King.
The only reason I go to fast food places is to have more time to watch tv.
--
Shockwave radio: Science Fiction/Science Fact
http://www.winternet.com/~romm
"I won't grow up." "I won't grow up"...
>Chris Klepacz <chris....@daytonoh.attgis.com> wrote:
>>Okay, onto the burger. First, they ask if I want bacon for .30 cents
>>more. "No", I say, because this looks suspiciously like McBacon, you
>>know, the bacon "disk" that comes on their breakfast biscuit. By the
>>way, what do they use to form bacon into that disk?
>>I just don't get it.
> I heard that they irradiate the pigs with gamma ray ray in order to
>get their stomachs to grow that shape.
Yeah, this is done by the same company that does the Three Legged Chicken
radiation exposure treatments for KFC
- Will
----
William Cameron
Wo...@f715.n101.z1.fidont.org
"I'm not Human, I'm not like you."
- 7th Doctor.
>>Okay, onto the burger. First, they ask if I want bacon for .30 cents
>>more. "No", I say, because this looks suspiciously like McBacon, you
>>know, the bacon "disk" that comes on their breakfast biscuit. By the
>>way, what do they use to form bacon into that disk?
>>I just don't get it.
NOOOOOOOOOOOOOO!!!!!!!!! Never get bacon at a fast food joint!!!!! Do
you know what undercooked bacon can do to you? I got food poisoning
from national chains and from local dives, so I finally swore off fast
food bacon. (If it's still pink don't eat it, boys and girls!) There's
also one major chain whose burgers I boycott in the summer months for
similar reasons, but I won't name names.
____________________________________________
If you'd like to receive The Paleontologist
(a quarterly Classic Rock newsletter)
free via e-mail, send me a message.
___________________________________
"Time is gone. The song is over
Thought I'd something more to say."
-G. Waters, 1973
___________________________________
>Oh, the print and billboard ads are a bit strange and highly disturbing.
>I just don't get it.
The one we've got around here reminds me of child abuse psa's.
On Sat, 11 May 1996, Annie Keitz wrote:
> to...@fred.net ( ) wrote:
I'll say "No Thanks" to the Arch Deluxe.
> >I don't think this will work out.
> For what it's worth, the food critic for the Washington Post reviewed
> the Arch Deluxe in Friday's edition, and ripped it to shreads
>
Robert C. Allen wrote "...the television critic writing in magazines and
newspapers has shown about as much interest in writing about soap operas
as the restaurant critic has in writing about McDonald's - and for much
the same reason: they are both regarded as 'junk.'" [To be
continued...: Soap Operas Around the World. Routledge 1995] So what
does this say if a serious food critic reviews the Arch Deluxe?
Dorothy (doro...@plato.ucs.mun.ca)
Serious soaps AND DUE SOUTH fan!! (Hi Annie, I'm going back to writing
now, just couldn't resist this) Allen's book is very good!
Cosmoslady
Keeper of The AMC Family Trees
I really don't know how we got to talking about
hamburgers here, but...
After our first Arch Deluxe, we decided to go
back another day and get the good deal. The
Arch had much less sauce than the overflowing
sauce on the same type burger just a day earlier.
The Arch was not nearly as good. Being a cheap
guy, I went to a different McDonald's the following
day to get a cheap lunch. That Arch was built
the same way, not enough sauce. I guess that the
first burgers that we had were "out of spec".
I now agree that the "in spec" Arch Deluxe is just
a quarter pounder in Big Mac clothing. I do like
the soft potato flour roll. The Arch Deluxe is
an OK burger and I would order it again, but it
is not as good as the Burger King Whopper or
Chateaubriand at the NYC Plaza Hotel :)
Back to TV LAND
Regards,
Ross Anderson
"Free" is more than a little misleading. As James points out, one has
to buy a large order of fries and a drink. How much is that? Around
US$2.50, isn't it? How much does the Arch Deluxe special meal, which
includes the fries and drink, cost? Around $4.00? It's a discount
but it's not free.
Yeah, I guess I've never had potato flour bread before. (rhetorical -- can you
buy potato flour regular loaves of bread?? Gotta check the next time I'm in
a store).. It's really a weird consistency if you're not used to it... but
it is fairly good (probably partially because it'sdifferent).
--
unk...@apple.com Apple II Forever
These opinions are mine, not Apple's.
Rhetorical or not, the answer is "yes." The labels will say potato
bread," and they usually dust the top with flour.
--
________________________________________________________________________
Derek R. Larson Indiana University Dept. of History
"Nothing interesting occurred today..."
-Meriwether Lewis at Ft. Clatsop, Oregon, Jan.4th, 1806
>Heck, they give out free coupons with every take-out order at McD's and if you order an Arch
>Deluxe all you have to do is ask for a coupon at its free. I'm glad I didn't pay for my first
>and last Arch.
What's the deal on that coupon anyway? Doesn't it basically equal a
combo meal anyway?
On Thu, 16 May 1996, Laughing Madcap wrote:
> <chris....@daytonoh.attgis.com> wrote:
>
> >the print and billboard ads are a bit strange and highly disturbing.
> >I just don't get it.
>
> The one we've got around here reminds me of child abuse psa's.
So you don't like broccoli or cauliflower?! How about
trying...MY...ZUCCHINI!!
*------*
well, here in IL, i used my coupon yesterday. the total came out
to $2.17 for the "free" sandwich and the large fries and medium
coke.
not too terribly bad of a deal -- i actually enjoyed the A-D too.
joe
--bj
P.S. The coupons expire June 6.