Comcast renaming itself Xfinity
David
Comcast To Launch Xfinity Rebranding Campaign
Boston, Philadelphia, Chicago Among First Targets
Mike Farrell
Comcast, the nation's largest cable operator with 23.6 million
customers, is launching a massive re-branding campaign next week to
reflect the changing technological and consumer landscape, attaching
the Xfinity name to its entire product line and platforms.
Starting next week, Comcast will begin rolling out the new Xfinity
brand -- Xfinity TV, Xfinity Internet and Xfinity Voice -- to
customers in 11 markets: Boston, Philadelphia, Baltimore, Washington,
D.C., Chicago, Portland Ore., Seattle, Hartford, Conn., Augusta, Ga.,
Chattanooga, Tenn. and parts of the San Francisco Bay area. The change
is reminiscent of a similar move that Cablevision Systems made several
years ago, renaming all of its service under the Optimum brand, which
proved highly successful.
Comcast plans an advertising blitz to get the word out to consumers in
the respective markets next Friday, including TV ads during the Winter
Olympic Games, print and radio spots. The company did not reveal how
much the rebranding will cost.
Comcast chairman and CEO Brian Roberts hinted at the move on a
conference call with analysts to discuss fourth- quarter results
Wednesday, adding that the brand would encompass "our robust
technology platform, expanded services we are offering today and the
future services we are planning to deliver."
Roberts said the brand change would be extended to most of Comcast's
major markets by the end of the year. The company will retain the
Comcast corporate name and it will still be featured, along with the
Xfinity brand, on its service trucks and other areas.
"The important message to our customers is that Comcast is innovating
in all our products across many platforms, giving these customers even
more choice and control over the entertainment, communications and
information they want," Roberts said on the conference call.
Comcast executive vice president of operations Dave Watson, in a blog
posting said the decision to rebrand under the Xfinity name is a
logical progression from Project Infinity, the company vision to give
consumers the ability to view content on any device, anywhere and
anytime first unveiled by Roberts in a keynote presentation at the
Consumer Electronics Show in 2008.
"I've been in the industry for 11 years and I've never seen change
move as rapidly as it does today," Watson wrote. "It's hard to believe
that we first launched VOD in 2003 and since then customers have
viewed more than 14 billion movies, TV shows, music videos, etc. In
2004, the fastest Internet speeds were 6 Mbps. Now we're offering 50
Mbps in Xfinity markets, and those speeds will keep increasing to 100+
Mbps and even faster in the future."
In December, Comcast launched its "TV Everywhere" initiative --
Fancast Xfinity TV-- but didn't let on that it would involve the
entire product line. The company will eventually drop the Fancast
moniker from its TV Everywhere product, renaming it Xfinity.com. And
more changes are likely to come as the product line expands.
"As entertainment continues to shift from the living room to �anytime,
anywhere,' we'll continue to dramatically evolve all of our products
under the Xfinity brand," Watson said in his blog posting. "While I
can't predict the future, I do know one thing for sure: this is the
just the beginning."
Comcast plans an advertising blitz to get the word out to consumers in
the respective markets next Friday, including TV ads during the Winter
Olympic Games, print and radio spots. The company did not reveal how
much the rebranding will cost.
Obveeus
"David" <diml...@yahoo.com> wrote:
> http://www.multichannel.com/article/447475-Comcast_To_Launch_Xfinity_Rebranding_Campaign.php
>
> Comcast To Launch Xfinity Rebranding Campaign
> Boston, Philadelphia, Chicago Among First Targets
> Mike Farrell
>
> Comcast, the nation's largest cable operator with 23.6 million
> customers, is launching a massive re-branding campaign next week to
> reflect the changing technological and consumer landscape, attaching
> the Xfinity name to its entire product line and platforms.
I guess I can understand why they might want to hide from the Comcast name,
but 'Xfinity' is horrible.
> Comcast plans an advertising blitz to get the word out to consumers in
> the respective markets next Friday, including TV ads during the Winter
> Olympic Games, print and radio spots. The company did not reveal how
> much the rebranding will cost.
Did it cost anything to advertise during the Olympics? That might have been
a bribe from GE. ;-)
Will NBC be rebranded? Many would think it makes perfect sense that they
are headed towards becoming an 'X Broadcasting System'.
David
>Will NBC be rebranded? Many would think it makes perfect sense that they
>are headed towards becoming an 'X Broadcasting System'.
Network X, racing to the rescue of television!
<humming "Speed Racer" theme>
Taylor
> On Thu, 4 Feb 2010 11:26:06 -0500, "Obveeus" <Obve...@aol.com> wrote:
> >Will NBC be rebranded? Many would think it makes perfect sense that they
> >are headed towards becoming an 'X Broadcasting System'.
>
> Network X, racing to the rescue of television!
>
> <humming "Speed Racer" theme>
Any worse than THIS?!
Comcast: "Future Hopping" ad:
http://www.youtube.com/watch?v=SY8jvJCDcZE
Mac Breck
>
http://www.multichannel.com/article/447475-Comcast_To_Launch_Xfinity_Rebranding_Campaign.php
>
> Comcast To Launch Xfinity Rebranding Campaign
> Boston, Philadelphia, Chicago Among First Targets
> Mike Farrell
>
> Comcast, the nation's largest cable operator with 23.6 million
> customers, is launching a massive re-branding campaign next week to
> reflect the changing technological and consumer landscape, attaching
> the Xfinity name to its entire product line and platforms.
>
> Starting next week, Comcast will begin rolling out the new Xfinity
> brand -- Xfinity TV, Xfinity Internet and Xfinity Voice -- to
> customers in 11 markets: Boston, Philadelphia, Baltimore, Washington,
> D.C., Chicago, Portland Ore., Seattle, Hartford, Conn., Augusta, Ga.,
> Chattanooga, Tenn. and parts of the San Francisco Bay area. The change
> is reminiscent of a similar move that Cablevision Systems made several
> years ago, renaming all of its service under the Optimum brand, which
> proved highly successful.
>
Heh, they've caught Syfy disease.
--
Mac Breck (KoshN)
-------------------------------
"Babylon 5: Crusade" (1999) - "War Zone"
Galen (to Gideon): "I've been penalized before for helping other
people. I've been trying to decide whether or not I should risk it
again."
Obveeus
"David" <diml...@yahoo.com> wrote in message
news:hdulm5t0v65dkut6c...@4ax.com...
The 'X' is so much of a loser idea that even CW Network rejected
capitalizing on it.
Obveeus
"Taylor" <lukeb...@gmail.com> wrote:
>Comcast: "Future Hopping" ad:
> http://www.youtube.com/watch?v=SY8jvJCDcZE
That is a strange ad featuring:
A girl singing about 'crazy fast acceleration' while walking in slow motion.
A boy singing about 'death defying definition' while being visually shows in
some sort of low res graphic mosaic.
A girl singing about 'happy high-tech automatic' while riding a retro
bicycle.
The catch phrase could be: Comcast, we make everything slow, washed out,
and monotonous.
Maybe they are saving that phrase for part of the Xfinity roll out?
David
Still went with that awesome name "LUX," though?
Taylor
> On Thu, 4 Feb 2010 13:31:17 -0500, "Obveeus" <Obve...@aol.com> wrote:
>
> >"David" <dimla...@yahoo.com> wrote in message
> >news:hdulm5t0v65dkut6c...@4ax.com...
> >> On Thu, 4 Feb 2010 11:26:06 -0500, "Obveeus" <Obve...@aol.com> wrote:
>
> >>>Will NBC be rebranded? Many would think it makes perfect sense that they
> >>>are headed towards becoming an 'X Broadcasting System'.
>
> >> Network X, racing to the rescue of television!
>
> >> <humming "Speed Racer" theme>
>
> >The 'X' is so much of a loser idea that even CW Network rejected
> >capitalizing on it.
>
> Still went with that awesome name "LUX," though?
If the trade-off will be ending those horrendous Ben Stein/Shaq ads,
perhaps it'll be worth it.
Obveeus
The name is 'Lux'. As I wrote above, they are not capitalizing on the 'x'.
Did you want them to name the character 'Lu'? That would be as bad as
naming a kid 'John'.
David
>
>"David" <diml...@yahoo.com> wrote in message
>news:pt5mm5pv4otl9oukd...@4ax.com...
>> On Thu, 4 Feb 2010 13:31:17 -0500, "Obveeus" <Obv...@aol.com> wrote:
>>
>>>
>>>"David" <diml...@yahoo.com> wrote in message
>>>news:hdulm5t0v65dkut6c...@4ax.com...
>>>> On Thu, 4 Feb 2010 11:26:06 -0500, "Obveeus" <Obv...@aol.com> wrote:
>>>>
>>>>>Will NBC be rebranded? Many would think it makes perfect sense that
>>>>>they
>>>>>are headed towards becoming an 'X Broadcasting System'.
>>>>
>>>> Network X, racing to the rescue of television!
>>>>
>>>> <humming "Speed Racer" theme>
>>>
>>>The 'X' is so much of a loser idea that even CW Network rejected
>>>capitalizing on it.
>>
>> Still went with that awesome name "LUX," though?
>
>The name is 'Lux'. As I wrote above, they are not capitalizing on the 'x'.
>Did you want them to name the character 'Lu'? That would be as bad as
>naming a kid 'John'.
I'd prefer nonsense words to a gross bagel topping.
Taylor
> http://www.multichannel.com/article/447475-Comcast_To_Launch_Xfinity_...
A screencap of the currrent www.xfinity.com website.
Obveeus
"Taylor" <micr...@gmail.com> wrote:
>If the trade-off will be ending those horrendous Ben Stein/Shaq ads,
>perhaps it'll be worth it.
Speaking of Shack ads...how about the one that disgraces one of America's
greatest national symbols?
http://www.youtube.com/watch?v=cFowylWgZl4
shawn
>
>"David" <diml...@yahoo.com> wrote:
>> http://www.multichannel.com/article/447475-Comcast_To_Launch_Xfinity_Rebranding_Campaign.php
>>
>> Comcast To Launch Xfinity Rebranding Campaign
>> Boston, Philadelphia, Chicago Among First Targets
>> Mike Farrell
>>
>> Comcast, the nation's largest cable operator with 23.6 million
>> customers, is launching a massive re-branding campaign next week to
>> reflect the changing technological and consumer landscape, attaching
>> the Xfinity name to its entire product line and platforms.
>
>I guess I can understand why they might want to hide from the Comcast name,
>but 'Xfinity' is horrible.
But they don't appear to be doing that. After all the company is still
Comcast. Any payments will still be made to Comcast. It's just a way
to have a common branding for all of their products. A waste of time I
think, but I can understand why a company might want to have a
branding for their products. I do agree the Xfinity is a bad choice
for a name, but it's Comcast. Not a company that's known for inventive
ideas or pushing the edge.
>> Comcast plans an advertising blitz to get the word out to consumers in
>> the respective markets next Friday, including TV ads during the Winter
>> Olympic Games, print and radio spots. The company did not reveal how
>> much the rebranding will cost.
>
>Did it cost anything to advertise during the Olympics? That might have been
>a bribe from GE. ;-)
>Will NBC be rebranded? Many would think it makes perfect sense that they
>are headed towards becoming an 'X Broadcasting System'.
NBC will be XNBC and will carry the X Games. I understand the desire
to push out the new name, but wouldn't it be just as effective to
advertise normally with the new Xfinity name? No need to make a big
deal out of it as people will get the idea fairly quickly and it's not
like people don't know about Comcast. After all it's probably number
one in video, internet and digital voice customers.
Obveeus
"David" <diml...@yahoo.com> wrote:
Now you just sound like a CBS public service ad.
http://www.youtube.com/watch?v=Z4jbmAJ44Po
Obveeus
"Taylor" <micr...@gmail.com> wrote:
On Feb 4, 11:15 am, David <dimla...@yahoo.com> wrote:
>> http://www.multichannel.com/article/447475-Comcast_To_Launch_Xfinity_...
>>
>> Comcast To Launch Xfinity Rebranding Campaign
>
>A screencap of the currrent www.xfinity.com website.
>
>http://tinypic.com/r/2r733h1/6
Good God! David's article had it all wrong. The 'X' isn't even
capitalized.
David
Is this what heaven looks like?
David
I do hear nonsense words when I watch public service ads. That's why I
turned out so awesome.
Obveeus
"David" <diml...@yahoo.com> wrote:
> On Thu, 4 Feb 2010 14:50:52 -0500, "Obveeus" <Obv...@aol.com> wrote:
>
>>"David" <diml...@yahoo.com> wrote:
>>> I'd prefer nonsense words to a gross bagel topping.
>>
>>Now you just sound like a CBS public service ad.
>>http://www.youtube.com/watch?v=Z4jbmAJ44Po
>
> I do hear nonsense words when I watch public service ads. That's why I
> turned out so awesome.
This message brought to you by the letter 'D'.
Obveeus
"David" <diml...@yahoo.com> wrote:
In order to know what heaven looks like, you have to go into the light.
Personally, I think that website pic looks like something that would adorn
the front page of a TV televangelist's website.
Bob(but not THAT Bob)
>
>
> Comcast To Launch Xfinity Rebranding Campaign
> Boston, Philadelphia, Chicago Among First Targets
> Mike Farrell
>
> Comcast, the nation's largest cable operator with 23.6 million
> customers, is launching a massive re-branding campaign next week to
> reflect the changing technological and consumer landscape, attaching
> the Xfinity name to its entire product line and platforms.
>
So now, when it winds up at the bottom on "customer satisfaction"
surveys, many will believe the listing is alphabetical.
Brilliant!
--- news://freenews.netfront.net/ - complaints: ne...@netfront.net ---
David
Which is ironic because that's what will be all over the former
affiliates' schedules once NBC moves to cable.
Obveeus
"David" <diml...@yahoo.com> wrote:
More televangelists is a good thing. It keeps the whackos divided into
smaller groups.
David
Maybe it'll be one guy hosting a telethon. Local TV without the
networks will be like usenet without a killfile. I'll be morbidly
curious but will never venture.
Mr. Hole The Magnificent: An ABC Studios Production
> http://www.multichannel.com/article/447475-Comcast_To_Launch_Xfinity_...
>
What about Comcast Tower, Philadephia's tallest building?
What about poor Captain Infinity?
What about my dinner?
David
ABC Studios Production" <classic...@gmail.com> wrote:
>What about Comcast Tower, Philadephia's tallest building?
Torn down to make Feeny Plaza, an honor for a local educator who went
above and beyond.
>What about poor Captain Infinity?
Finally getting an archenemy.
>What about my dinner?
Frozen fishsticks, again.
Obveeus
"David" <diml...@yahoo.com> wrote:
> On Thu, 4 Feb 2010 13:37:45 -0800 (PST), "Mr. Hole The Magnificent: An
>>What about my dinner?
>
> Frozen fishsticks, again.
Don't feed the Holes.
Taylor
> David wrote:
>
> > Comcast To Launch Xfinity Rebranding Campaign
> > Boston, Philadelphia, Chicago Among First Targets
> > Mike Farrell
>
> > Comcast, the nation's largest cable operator with 23.6 million
> > customers, is launching a massive re-branding campaign next week to
> > reflect the changing technological and consumer landscape, attaching
> > the Xfinity name to its entire product line and platforms.
>
> So now, when it winds up at the bottom on "customer satisfaction"
> surveys, many will believe the listing is alphabetical.
You see, that's exactly it. It's like the ability to wreck a car and
walk away from it.
>
> Brilliant!
>
> --- news://freenews.netfront.net/ - complaints: n...@netfront.net ---
David
He'll eat the box of baking soda if I don't.
Captain Infinity
Mr. Hole The Magnificent: An ABC Studios Production wrote:
>> Starting next week, Comcast will begin rolling out the new Xfinity
>> brand -- Xfinity TV, Xfinity Internet and Xfinity Voice -- to
>> customers in 11 markets
>What about poor Captain Infinity?
I'll have to change my name to Captain Christfinity.
>What about my dinner?
I'm cooking as fast as I can! You didn't tell me you'd be home early!
<> <> <> <>
\ / \ /
<>-*-<> <>-*-<>
/ \ / \
<> <> <> <>
______ __ _ ____ _____ _ __
/ ____/___ _____ / /_____ _(_)___ / _/___ / __(_)___ (_) /___ __
/ / / __ `/ __ \/ __/ __ `/ / __ \ / // __ \/ /_/ / __ \/ / __/ / / /
/ /___/ /_/ / /_/ / /_/ /_/ / / / / / _/ // / / / __/ / / / / / /_/ /_/ /
\____/\__,_/ .___/\__/\__,_/_/_/ /_/ /___/_/ /_/_/ /_/_/ /_/_/\__/\__, /
/_/ /____/
Stan Brown
> The change
> is reminiscent of a similar move that Cablevision Systems made several
> years ago, renaming all of its service under the Optimum brand, which
> proved highly successful.
Successful by what criterion, I wonder? How are such things
measured?
--
Stan Brown, Oak Road Systems, Tompkins County, New York, USA
http://OakRoadSystems.com/
"You may be the Universe's butt puppet, but I'm its right-
hand fist of fate." -- /Wonderfalls/
Obveeus
Is there a reason that you want to deny him fresh breath?
David
Hole's breath is top-notch, and his grooming is impeccable.
Obveeus
You gleaned all that from those Youtube videos?
David
>"David" <diml...@yahoo.com> wrote:
>> On Fri, 5 Feb 2010 07:29:46 -0500, "Obveeus" <Obv...@aol.com> wrote:
>>
>>>"David" <diml...@yahoo.com> wrote in message
>>>news:enkmm598j326ihuri...@4ax.com...
>>>> On Thu, 4 Feb 2010 17:48:38 -0500, "Obveeus" <Obv...@aol.com> wrote:
>>>>>Don't feed the Holes.
>>>>
>>>> He'll eat the box of baking soda if I don't.
>>>
>>>Is there a reason that you want to deny him fresh breath?
>>
>> Hole's breath is top-notch, and his grooming is impeccable.
>
>You gleaned all that from those Youtube videos?
And the Easter dinners.