Friday 1/1/10 ratings
David
from Marc Berman
Friday 1/01/10
-Total Viewers:
Fox: 14.35 million, ABC: 7.16, CBS: 4.70, NBC: 3.37, CW: 1.24
-Adults 18-49:
Fox: 4.6 rating/12 share, ABC: 2.1/ 6, CBS: 1.0/ 3, NBC: 0.9/ 3, CW:
0.5/ 1
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Note: Any prior rating results are based on the final nationals. Since
the level of DVR penetration has increased from 27 percent at this
same point last year to approximately 33 percent at present, the
overall results may be negatively impacted.
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-Friday�s Winners:
The Rose Bowl (ABC), All-State Sugar Bowl (Fox)
-Friday�s Losers (excluding repeats):
Better Off Ted (ABC), Scrubs (ABC)
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-Ratings Breakdown:
It was a clean sweep for Fox on this first Friday (and first night) of
2010, care of Cincinnati vs. Florida on the All-State Sugar Bowl at an
approximate 16.05 million viewers and a 5.1 rating/14 share among
adults 18-49 for the primetime portion from 8:30-11 p.m. Take a look
at the half-hour breakdown:
All-State Sugar Bowl (Fox)
8:30 p.m. � Viewers: 15.95 million (#1), A18-49: 5.1/14 (#1)
9:00 p.m. � Viewers: 18.46 million (#1), A18-49: 5.8/16 (#1)
9:30 p.m. � Viewers: 17.38 million (#1), A18-49: 5.5/14 (#1)
10:00 p.m. � Viewers: 16.16 million (#1), A18-49: 5.2/14 (#1)
10:30 p.m. � Viewers: 12.29 million (#1), A18-49: 4.1/11 (#1)
One year earlier, Utah vs. Alabama on The Sugar Bowl (also on Fox)
averaged a less significant 12.57 million viewers and a 4.0/11 among
adults 18-49 based on the final nationals on Friday, Jan. 2, 2009.
Earlier in the evening on Fox, the half-hour Sugar Bowl Pre-Game Show
averaged an estimated 5.86 million viewers (#2) and a 1.8/ 5 in the
demo (#2) at 8 p.m. Keep in mind that results for any live sporting
event are always approximate.
Second-place ABC got a bump from the final half-hour of Ohio State vs.
Oregon on The Rose Bowl, which dominated the 8 p.m. half-hour with a
hefty 19.95 million viewers and a 5.8/16 among adults 18-49. But it
was downhill for ABC from there with its line-up of Better Off Ted
(Viewers: #2, 5.62 million; A18-49: #2, 1.7/ 5), Scrubs (Viewers: #4,
3.53 million; A18-49: #2, 1.2/ 3), a repeat of Better Off Ted
(Viewers: #4, 2.74 million; A18-49: #4, 0.9/ 2) and 20/20 (Viewers:
#2, 5.57 million; A18-49: #2, 1.6/ 5) from 8:30-11 p.m.
Third overall was CBS with its encore combination of Ghost Whisperer
(Viewers: #3. 4.51 million; A18-49: #3, 1.0/ 3), Medium (Viewers: #2,
4.68 million; A18-49: #3t, 1.0/ 3) and soon-to-conclude Numb3rs
(Viewers: #3, 4.91 million; A18-49: #4, 0.9/ 2) from 8-11 p.m. NBC
populated the evening with a repeat of the recent The Biggest Loser
season-finale (Viewers: #4, 3.38 million; A18-49: #4, 0.9/ 3) and a
repeat of The Jay Leno Show (Viewers: #4, 3.36 million; A18-49: #3,
1.0/ 3). And The CW capped it off with back-to-back repeats of
Smallville at an average 1.24 million viewers (#5) and a 0.5/ 1 among
adults 18-49 (#5) from 8-10 p.m.
Source: Nielsen Media Research data (R = repeat)