>Has anyone heard how the ratings are for the time period formerly occupied
>by GL?
>
Here's an article that addresses that. Bottom line, it looks like the
ratings are similar, but LMAD costs less and, in the markets where GL
aired in the morning, it's a better lead-in to Price is Right.
Lets Make a Deal Viewers Up vs. Guiding Light; better lead-in for The
Price is Right
Posted on 23 October 2009 by Robert Seidman
Josef Adalian has the scoop on numbers for Let�s Make a Deal after
it�s first couple of weeks of replacing Guiding Light. The ratings
are up, but it seems that the increases are mostly made up of older
viewers:
Well, after two weeks of episodes, �Deal� is drawing a few more
viewers than �GL� overall, up 7 percent in overall households (1.6/5)
vs. the soap�s 2008-09 average (1.5/5).
But it looks like most of those extra viewers are older. In the key
daytime demographics of women 18-49 (0.7/4) and 25-54 (0.8/5), �Deal�
is down 13 percent and 20 percent, respectively, compared with the
�GL� average. The gameshow is flat vs. �GL� with women 18-34.
Not surprisingly, because it�s not a soap opera, �Deal� has ticked up
a tenth of a ratings point in all the key male demos.
read the rest on The Wrap
Adalian considers that �Deal� isn�t a bust, nor a breakout hit, but
notes that CBS sent out a press release about The Price is Right
getting its highest ratings in a year and it�s no coincidence that
�Deal� is TPIR�s new lead-in.
When you consider that it costs less than Guiding Light, that its
ratings are about the same and that so far it�s a better lead-in for
TPIR, the early signs are that this was a good �Deal� for CBS.
Thank you and darn. I want them to have 0 people watching. I make it a point
to have my tv on a different station.
LOL, so do I. One day, I was watching something just before it (The
Early Show, I guess) and LMAD started. I immediately turned the
channel, but not before catching a minute of the craptasticness of it.
I loved the show as a child; now, pass.
KC