http://insidetv.ew.com/2012/10/01/once-upon-a-time-ratings-3/
'Once Upon a Time' return delivers ratings magic
by James Hibberd
ABC’s Sunday drama block launched to strong ratings overall, but
newcomer 666 Park Ave. opened surprisingly weak.
The season two return of Once Upon a Time (11 million viewers, 3.8
adults 18-49 demo) was last night’s top-rated entertainment show and
returned within a couple tenths of a rating point from last year’s
series premiere. (See our interview with the showrunners about last
night’s episode).
Revenge (9.5 million, 3.2), in its new time period, did well too —
down a mere tenth of a point from its Wednesday night series debut
last fall and tying last year’s Desperate Housewives premiere in this
slot. This rating is firmly better than the second half of Revenge‘s
season, suggesting the move to Sunday may have worked. Airing against
CBS’ Good Wife (9.8 million, 1.8), which declined 18 percent, Revenge
firmly got the upper hand in the adult demo.
And then there was 666 Park Ave (7 million, 2.2), which was tracking
pretty well to have a strong opening. Yet the Terry O’Quinn
supernatural drama was down 29 percent from the premiere of Pan Am in
this slot last year.