Over the years, hundreds of people online have shared memories of a cheesy
Nineties movie called “Shazaam”. There is no evidence that such a film was
ever made. What does this tell us about the quirks of collective memory?
In the early Nineties, roughly around 1994, a now 52-year-old man named Don
ordered two copies of a brand new video for the rental store his uncle
owned and he helped to run.
“I had to handle the two copies we owned dozens of times over the years,”
says Don (who wishes to give his first name only). “And I had to watch it
multiple times to look for reported damages to the tape, rewind it and
check it in, rent it out, and put the boxes out on display for rental.”
In these ways, the film Don is speaking of is exactly like the hundreds of
others in his uncle’s shop. In one crucial way, however, it is not. The
movie that Don is referring to doesn’t actually exist.
*
“It feels like a part of my childhood has now been stolen from me. How does
a movie simply vanish from our history?”
This isn’t Don speaking, but another man – who he has never met – named
Carl*. Carl, whose name has been changed because he wishes to remain
anonymous, recalls watching a movie called Shazaam with his sister in the
early Nineties, and has fond memories of discussing it with her over the
last 20 years. In their recollections, the movie starred the American
stand-up comedian Sinbad – real name David Adkins – as an incompetent genie
who granted wishes to two young children.
“I’ve taken to Craigslist and have posted a bounty of $1,000 for anyone
that can turn up a copy of this movie, whether it was ‘accidentally’ kept
from Blockbuster or if someone made their own bootleg VHS copy. I want to
be able to make it known that the movie is indeed real,” says Carl.
Meredith Upton, a 25-year-old videographer from Nashville, Tennessee, also
remembers the same film. “Whenever I would see Sinbad anywhere in the media
I would recall him playing a genie,” she says. “I remember the name of the
film as Shazaam. I remember two children accidentally summoning a genie…
and they try and wish for their dad to fall in love again after their
mother’s passing, and Sinbad can’t [grant the wish].”
Don goes even further. Although he is not certain that the movie was called
Shazaam, he has detailed scene-by-scene recollections of the film, which
include the children wishing for a new wife for their father, the little
girl wishing for her broken doll to be fixed, and the movie finale taking
place at a pool party. Don says he remembers the film so vividly because
customers would bring the video back to his rental store claiming it didn’t
work, and he watched it multiple times to try and find the “problem with
the tape”.
Meredith, Don, and Carl are three of hundreds of Redditors who have used
the popular social news site to discuss their memories of Shazaam. Together
they have scoured the internet to find evidence that the movie existed but
each has repeatedly come up empty-handed. Sinbad himself has even taken to
Twitter to deny that he ever played such a role.
Have you noticed no one my age has seen this so called Sinbad
Genie movie, only you people who were kids in the 90's.
The young mind !
— Sinbad (@sinbadbad) September 7, 2016
*
How did this Reddit community grow? It all began in 2009. An anonymous
individual took to the question-and-answer website Yahoo! Answers to pose
its users a simple question. “Do you remember that sinbad movie?” they
wrote. “Wasnt there a movie in the early 90s where sinbad the entertainer /
comedian played a genie? … help its driving me nuts!”
At the time, nobody remembered the film, and it took another two years for
somebody else to ask about it again online. Reddit user MJGSimple wrote on
the site: “It’s a conspiracy! I swear this movie exists, anyone have a copy
or know where I can find proof!” Replies to the post were sceptical,
claiming MJGSimple simply had a false memory.
@careuhhh I must hve played a genie. Everyone says I did. Smile
— Sinbad (@sinbadbad) September 20, 2009
It wasn’t until last year that things took a dramatic turn.
On 11 August 2015, the popular gonzo news site VICE published a story about
a conspiracy theory surrounding the children’s storybook characters the
Berenstain Bears. The theory went like this: many people remember that the
bears’ name was spelt “Berenstein” – with an “e” – but pictures and old
copies proved it was always spelt with an “a”. The fact that so many people
had the same false memory was seen as concrete proof of the supernatural.
“Berenstein” truthers believe in something called the “Mandela Effect”: a
theory that a large group of people with the same false memory used to live
in a parallel universe (the name comes from those who fervently believe
that Nelson Mandela died while in prison). VICE’s article about the theory
was shared widely, leading thousands of people to r/MandelaEffect, a
subreddit for those with false memories to share their experiences.
It was there, just a few hours after the article was posted, that
discussions of Shazaam – or the “Sinbad Genie movie” – took off.
“I was dumbfounded to see that there was no evidence of the movie ever
being made,” says Carl. “I quickly searched the internet, scouring every
way I know how to search, crafting Boolean strings into Google, doing
insite: searches, and nothing. Not a damn thing.”
On the subreddit, discussions about the film went into great detail. Unlike
other false memories on r/MandelaEffect, the issue wasn’t a simple
misspelling or logo-change, but an entire film's disappearance. Many
Redditors revealed they had distinct memories of the cover art of the
movie. “It said ‘Sinbad’ in big letters that dwarfed the other print,” says
Don, who goes by EpicJourneyMan on Reddit, and also remembers how Sinbad
posed on the cover – facing left, with his arms crossed and an eyebrow
raised. Jessica*, a 27-year-old office worker from Canada, also remembers
the cover. “[It had] a purple background, featuring Sinbad dressed as a
genie, back to back with a boy who looks about 11 or 12 years old. Sinbad
has an annoyed expression on his face,” she says.
At this point I should mention something I have neglected to mention so
far. In 1996, the basketball player Shaquille O'Neal played a genie who
helped a young boy find his estranged father in a commercially unsuccessful
film. The cover art of the film features Shaq with his arms folded,
laughing, in front of a purple background. His name, “Shaq”, dominates the
top half of the cover. The movie’s name is Kazaam.
*
Imagine if you woke up this morning and Disney’s 1998 animation A Bug’s
Life did not exist. After endlessly scouring the internet, you’d come up
with nothing, despite your own distinct memories of a bunch of ants going
on wild hijinks through the undergrowth. You’d turn to your best friend,
your brother, your mum, and say, “Hey, remember A Bug’s Life? It was about
ants”, and your friend/brother/mum would turn to you and says: “No,
darling. You’re thinking about Antz.”
This is how those who believe in the “Sinbad genie movie” feel when people
say they are simply getting confused about Shaq’s Kazaam. Twin films –
remarkably similar movies that are released at the same time – are
relatively common, and include Turner & Hooch and K-9 in 1989, Robin Hood:
Prince of Thieves and Robin Hood in 1991, Saving Private Ryan and The Thin
Red Line in 1998, and Finding Nemo and Shark Tale in 2003-4.
“I remember thinking Shaq’s Kazaam was a rip-off or a revamp of a failed
first run, like how the 1991 film Buffy the Vampire Slayer bombed but the
late Nineties TV reboot was a sensation,” says Meredith, who is one of many
who claim to remember both Shazaam and Kazaam. Don remembers ordering two
copies of the former and only one of the latter for the store, while Carl
says: “I am one of several people who specifically never saw Kazaam because
it looked ridiculous to rip off Shazaam just a few years after it had been
released.” When Carl first realised there was no evidence of the Sinbad
movie existing, he texted his sister to ask if she remembered the film.
“Her response [was] ‘Of course.’ I told her, ‘Try and look it up, it
doesn’t exist’. She tried and texted back with only: ‘What was it called?’
– there was never a question of if it existed, only not remembering the
title.”
*
I remember, as a child, that every time my mother bought me a fresh pair of
Clarks shoes for the new school year, the shop would offer me a free gift
to go with them. It was the late Nineties or early Noughties, and I
distinctly remember receiving a lilac pencil case to accompany my new
leather numbers. It had different compartments for pencils, rubbers, and
sharpeners, and I spent the last week of the holidays drawing a comic book
with it by my side on our caravan kitchen table.
There is no evidence that such a promotional offer ever existed. When I ask
around, no one remembers it, but when I also ask about another memory I
have – of Marks & Spencers’ chicken nuggets shaped like Bugs Bunny – no one
remembers those either, despite the fact a Guardian article proves they
were real.
I can’t find evidence of the Clarks offer on the internet, though my sister
remembers it and a poll that I conducted online shows that at least 500
other people do, too. Does this mean my memory is real? We have become very
used to the idea that you can find anything on the internet, yet what do we
accept as “proof”? Do we need pictures, videos, and articles, or is the
fact that hundreds of others share our memory enough?
Dr Henry Roediger, a professor at the Washington University Memory Lab,
doesn’t think so. “Lots of people remember detailed, but utterly false,
memories. In fact, we all have them,” he says. “I have published on what we
named ‘the social contagion of memory’ and what others call ‘memory
conformity’ – that may be at work here.” Roediger explains that frequently
one person’s report of a memory influences another’s, and that false
memories can spread in this way. “One person’s memory infects another,” he
says.
It is clear that this contagion would only be exacerbated online, where an
individual can be influenced by multiple people from all around the world
in an instant. The existence of the Shazaam Reddit community, therefore,
arguably helps a false memory to spread.
@WillyBeamen_ ain't Nuthin hidden in This internet universe.
It should be easy to find if I did a genie movie
— Sinbad (@sinbadbad) September 7, 2016
“We often forget whether we actually saw something or whether someone told
us about a detail later and we filled in our memories,” he goes on. “People
infer events and then remember the inferences as if they actually happened.
If someone hears ‘The karate champion hit the cinder block’ they will often
later remember that he ‘broke the cinder block.’ But maybe not: maybe he
broke his hand. So the inference is remembered as ‘the way it happened.’”
Like accusations that they are misremembering Kazaam however, Shazaam
truthers balk at the idea they simply have false memories that have been
influenced by one another.
“I try not to read other’s full descriptions of the film because I don’t
want to subconsciously influence my own recollection,” says Meredith, while
Jessica says that before she started reading about the film she jotted down
her own memories, to avoid being influenced by others’. “After doing so, I
read what other people remembered about the poster and a few people
remembered the exact same poster that I did.”
It is also worth noting that many people seemingly remember the movie
independently of the subreddit – with someone different tweeting about it
nearly every single day.
Who has that 90s, Sinbad, Genie movie on DVD?
— Bored Vegas (@Bakarii) December 21, 2016
Here I am trying to go to bed at a decent time only to find out
that Sinbad never played a Genie in a movie! Even though I know
Ive seen it!
— Chase Burgess (@LeadBurgess) December 16, 2016
So what do these Redditors think has actually happened?
Some truly believe in the Mandela Effect, that there has been some glitch
in the world, there are parallel universes, or a timeline has been altered
and as such little things have got lost. Some are very active in the
r/MandelaEffect community, and have many other false memories, suggesting
an element of bandwagon-hopping or a penchant for conspiracy theories.
Others, however, have less fantastical theories. Meredith leans towards the
explanation being “some previously undocumented psychological phenomenon”,
while Don believes the movie was intentionally “disappeared” because it
embarrassed Sinbad and Phil Hartman, who he believes was a writer and
producer on the film. Jessica also thinks the film was recalled and
destroyed.
Carl’s explanation, however, is the most detailed. Although he considers
the movie may have been recalled if DC Comics sued the film’s production
company (because of their similarly-named TV show Shazam!), he believes
more in either a timeline shift or a computer simulation.
“University of Oxford’s philosopher Nick Bostrom suggested that members of
an advanced civilization with enormous computing power might decide to run
simulations of their ancestors,” he says, also arguing that quantum
computers are now able to run such simulations. “In a day where we can now
run these simulations, is this a far-fetched theory?” he argues, noting
that the famous scientist Neil deGrasse Tyson put the odds we are living in
a computer simulation at 50-50 earlier this year.
“Does it make more sense to argue with the scientific minds of our time
exposed to the greatest understanding of the capabilities of modern
technology, or to argue with the masses of people who simply write off
these effects we are noticing as faulty memories?” Carl asks.
*
As of today, there is no concrete evidence that Shazaam ever existed. A few
months ago, Redditors thought they had a breakthrough when they discovered
an image of Sinbad in a genie costume on eBay. Sinbad himself, however,
tweeted to say that he was dressed that way because he was hosting a Sinbad
the Sailor movie marathon.
@hapotter solved the sinbad genie mystery. I hosted an
afternoon of sinbad movies o 1994 (sinbad the sailor movies)
pic.twitter.com/yCE65Q3aK5
— Sinbad (@sinbadbad) October 3, 2016
Some said the image demonstrated where the false memory had originated,
others continue to hunt for evidence of a movie they are certain exists.
*Names have been changed.
--
"In Defense of the Electoral College"
-- Slate, 2012
"The Electoral College Is an Instrument of White Supremacy -- and Sexism"
-- Slate, 2016
I wonder what changed between 2012 and 2016, Slate?