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Weekend B.O. Report: 'Ted' Earns Record $54.1 Mil; 'Magic Mike' Sizzles With $39.2 Mil
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Mr. Hole the Magnificent
Jul 1, 2012, 12:46:37 PM7/1/12
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by Pamela McClintock
Both films wildly overperform, while Tyler Perry's "Madea's Witness Protection" also pleases with $26.4 million; overseas, "Ice Age: Continental Drift" and "Amazing Spider-Man" begin rolling out to big numbers.
Smashing records and setting off early holiday fireworks, Seth MacFarlane's Ted debuted to a massive $54.1 million at the domestic box office -- the best showing ever for an original R-rated comedy.
It wasn't the only R-rated winner of the weekend. Steven Soderbergh's male striptease dramedy Magic Mike likewise overperformed in a big way, grossing $39.2 million. It's the first time in history that two R-rated movies opened north of $20 million on the same weekend.
Among other new entries, Tyler Perry's Madea's Witness Protection turned in a strong $26.4 million opening for Lionsgate. The trio of films are now set up nicely for July 4th week.
The international box office also generated big headlines as 20th Century Fox's Ice Age: Continental Drift opened to a whopping $78 million from 34 markets, while Sony's The Amazing Spider-Man earned $50.2 million from only 13 markets. Amazing Spider-Man did especially well in Asia.
In North America, Universal's Ted easily bested the old record of $45 million earned by The Hangover in 2009. The film is a victory all the way around, including for Universal, MacFarlane and stars Mark Wahlberg and Mila Kunis (MacFarlane also voices the role of the raunchy teddy bear). Ted marks Wahlberg's second biggest opening after Planet of the Apes.
"I want to pay tribute to the incredible marketing campaign that began generating interest from a very early stage," Universal president of domestic distribution Nikki Rocco said.
Ted also a feather in the cap of Media Rights Capital, which packaged and fully financed the $50 million film before teaming with Universal. MRC produced Ted with Universal and Scott Stuber.
Ted received an A- CinemaScore and skewed male (56 percent), though more females turned out that expected. About 48 percent of the audience was younger than 30.
Magic Mike, loosely based on star Channing Tatum's early days as a stripper, also has plenty of reason to celebrate. The Warner Bros. pic generated intense interest among females, who made up a whopping 73 percent of the audience. Women of all ages turned out, with 43 percent of the audience older than 35.
The Magic Mike cast also includes Matthew McConaughey and Alex Pettyfer. Warners acquired North American rights to the film for $7 million, which is roughly the budget of the pic.
"This is a win-win for all of us, and Steven Soderbergh hit it out of the park," Warners president of domestic distribution Dan Fellman said.
Magic Mike earned a B CinemaScore.
Coming in No. 3 at the domestic box office after was last weekend's champ Brave, which fell 48.7 percent in its second frame -- some box-office observers say moms were otherwise occupied with Magic Mike -- to $34 million for a 10-day domestic cume of $131.7 million. .
Brave, from Disney and Pixar, also earned $6.7 million from 11 territories overseas, putting the film's early worldwide total at a pleasing $158.7 million.
Witness Protection, marking the first time Lionsgate has opened a Perry film in the summer, received an A- CinemaScore and did as well, if not better, than previous Madea films and is Perry's fourth-highest opening (he's made a total of 13 movies).
Lionsgate's distribution chief David Spitz said Witness Protection crossed over more than other Perry films thanks to cast additions Eugene Levy and Denise Richards. African Americans usually make up 80 percent of Perry's audience; this time, African Americans made up 70 percent. Females fueled the film, making up nearly 70 percent of those buying tickets.
The soft entry of the weekend was DreamWorks and Disney's People Like Us, directed by Alex Kurtzman and starring Chris Pine, Olivia Wilde, Elizabeth Banks and Michelle Pfeiffer. The adult drama, earning a B+ CinemaScore, debuted to a meek $4.3 million.
At the specialty box office, Fox Searchlight's critically acclaimed Sundance favorite Beasts of the Southern Wild opened to $169,236 from four theaters in New York and Los Angeles for a strong per-location average of $42,309.
Among holdovers, Focus Features' Moonrise Kingdom continued to shine as it expanded to 854 locations. The specialty film from director Wes Anderson came in No. 8 for the weekend, grossing $4.8 million for a domestic cume of $18.3 million.
http://www.hollywoodreporter.com/news/box-office-report-ted-magic-mike-channing-tatum-seth-macfarlane-tyler-perry-343953
Both films wildly overperform, while Tyler Perry's "Madea's Witness Protection" also pleases with $26.4 million; overseas, "Ice Age: Continental Drift" and "Amazing Spider-Man" begin rolling out to big numbers.
Smashing records and setting off early holiday fireworks, Seth MacFarlane's Ted debuted to a massive $54.1 million at the domestic box office -- the best showing ever for an original R-rated comedy.
It wasn't the only R-rated winner of the weekend. Steven Soderbergh's male striptease dramedy Magic Mike likewise overperformed in a big way, grossing $39.2 million. It's the first time in history that two R-rated movies opened north of $20 million on the same weekend.
Among other new entries, Tyler Perry's Madea's Witness Protection turned in a strong $26.4 million opening for Lionsgate. The trio of films are now set up nicely for July 4th week.
The international box office also generated big headlines as 20th Century Fox's Ice Age: Continental Drift opened to a whopping $78 million from 34 markets, while Sony's The Amazing Spider-Man earned $50.2 million from only 13 markets. Amazing Spider-Man did especially well in Asia.
In North America, Universal's Ted easily bested the old record of $45 million earned by The Hangover in 2009. The film is a victory all the way around, including for Universal, MacFarlane and stars Mark Wahlberg and Mila Kunis (MacFarlane also voices the role of the raunchy teddy bear). Ted marks Wahlberg's second biggest opening after Planet of the Apes.
"I want to pay tribute to the incredible marketing campaign that began generating interest from a very early stage," Universal president of domestic distribution Nikki Rocco said.
Ted also a feather in the cap of Media Rights Capital, which packaged and fully financed the $50 million film before teaming with Universal. MRC produced Ted with Universal and Scott Stuber.
Ted received an A- CinemaScore and skewed male (56 percent), though more females turned out that expected. About 48 percent of the audience was younger than 30.
Magic Mike, loosely based on star Channing Tatum's early days as a stripper, also has plenty of reason to celebrate. The Warner Bros. pic generated intense interest among females, who made up a whopping 73 percent of the audience. Women of all ages turned out, with 43 percent of the audience older than 35.
The Magic Mike cast also includes Matthew McConaughey and Alex Pettyfer. Warners acquired North American rights to the film for $7 million, which is roughly the budget of the pic.
"This is a win-win for all of us, and Steven Soderbergh hit it out of the park," Warners president of domestic distribution Dan Fellman said.
Magic Mike earned a B CinemaScore.
Coming in No. 3 at the domestic box office after was last weekend's champ Brave, which fell 48.7 percent in its second frame -- some box-office observers say moms were otherwise occupied with Magic Mike -- to $34 million for a 10-day domestic cume of $131.7 million. .
Brave, from Disney and Pixar, also earned $6.7 million from 11 territories overseas, putting the film's early worldwide total at a pleasing $158.7 million.
Witness Protection, marking the first time Lionsgate has opened a Perry film in the summer, received an A- CinemaScore and did as well, if not better, than previous Madea films and is Perry's fourth-highest opening (he's made a total of 13 movies).
Lionsgate's distribution chief David Spitz said Witness Protection crossed over more than other Perry films thanks to cast additions Eugene Levy and Denise Richards. African Americans usually make up 80 percent of Perry's audience; this time, African Americans made up 70 percent. Females fueled the film, making up nearly 70 percent of those buying tickets.
The soft entry of the weekend was DreamWorks and Disney's People Like Us, directed by Alex Kurtzman and starring Chris Pine, Olivia Wilde, Elizabeth Banks and Michelle Pfeiffer. The adult drama, earning a B+ CinemaScore, debuted to a meek $4.3 million.
At the specialty box office, Fox Searchlight's critically acclaimed Sundance favorite Beasts of the Southern Wild opened to $169,236 from four theaters in New York and Los Angeles for a strong per-location average of $42,309.
Among holdovers, Focus Features' Moonrise Kingdom continued to shine as it expanded to 854 locations. The specialty film from director Wes Anderson came in No. 8 for the weekend, grossing $4.8 million for a domestic cume of $18.3 million.
http://www.hollywoodreporter.com/news/box-office-report-ted-magic-mike-channing-tatum-seth-macfarlane-tyler-perry-343953
Obveeus
Jul 1, 2012, 2:19:47 PM7/1/12
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"Mr. Hole the Magnificent" <Classic...@gmail.com> wrote:
> Ted received an A- CinemaScore and skewed male (56 percent),
> though more females turned out that expected. About 48 percent
> of the audience was younger than 30.
> Magic Mike, loosely based on star Channing Tatum's early days as
> a stripper, also has plenty of reason to celebrate. The Warner Bros.
> pic generated intense interest among females, who made up a whopping
> 73 percent of the audience.
factored in the strong male pull from the teddy bear film?
>Women of all ages turned out, with 43 percent of the audience older than
>35.
30. Is it just me or does that info mean nothing with respect to the age
demographics being different between the two films?
> Lionsgate's distribution chief David Spitz said Witness Protection
> crossed over more than other Perry films thanks to cast additions
> Eugene Levy and Denise Richards. African Americans usually
> make up 80 percent of Perry's audience; this time, African Americans
> made up 70 percent. Females fueled the film, making up nearly 70
> percent of those buying tickets.
that heavily female. Again, maybe this show got more females because of the
strong male skew for the teddy bear?
nick
Jul 1, 2012, 3:34:40 PM7/1/12
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On Jul 1, 2:19 pm, "Obveeus" <Obve...@aol.com> wrote:
old lady you were spending your dollars at Magic Mike this weekend.
I've been checking the screen times and the screens being utilized for
The Amazing Spider-Man locally and any discussion of this weekend's
box office is mostly moot because I might not know much about
demographics but I'm guessing even the target demos for Ted, Magic
Mike or Witness Protection would rather go see Spider-Man if given the
chance and they will be getting the chance tomorrow at midnight.
> "Mr. Hole the Magnificent" <Classic.Mr.H...@gmail.com> wrote:
>
> > Ted received an A- CinemaScore and skewed male (56 percent),
> > though more females turned out that expected. About 48 percent
> > of the audience was younger than 30.
> > Magic Mike, loosely based on star Channing Tatum's early days as
> > a stripper, also has plenty of reason to celebrate. The Warner Bros.
> > pic generated intense interest among females, who made up a whopping
> > 73 percent of the audience.
>
> 73% is slightly higher than thre 65% guess I made. Maybe I should have
> factored in the strong male pull from the teddy bear film?
>
> >Women of all ages turned out, with 43 percent of the audience older than
> >35.
>
> 43% are over 35 whereas for TED we got that 48% of the audience was under
> 30. Is it just me or does that info mean nothing with respect to the age
> demographics being different between the two films?
>
All it means is that you vote with your dollars and if you're a horny
>
> > Ted received an A- CinemaScore and skewed male (56 percent),
> > though more females turned out that expected. About 48 percent
> > of the audience was younger than 30.
> > Magic Mike, loosely based on star Channing Tatum's early days as
> > a stripper, also has plenty of reason to celebrate. The Warner Bros.
> > pic generated intense interest among females, who made up a whopping
> > 73 percent of the audience.
>
> 73% is slightly higher than thre 65% guess I made. Maybe I should have
> factored in the strong male pull from the teddy bear film?
>
> >Women of all ages turned out, with 43 percent of the audience older than
> >35.
>
> 43% are over 35 whereas for TED we got that 48% of the audience was under
> 30. Is it just me or does that info mean nothing with respect to the age
> demographics being different between the two films?
>
old lady you were spending your dollars at Magic Mike this weekend.
I've been checking the screen times and the screens being utilized for
The Amazing Spider-Man locally and any discussion of this weekend's
box office is mostly moot because I might not know much about
demographics but I'm guessing even the target demos for Ted, Magic
Mike or Witness Protection would rather go see Spider-Man if given the
chance and they will be getting the chance tomorrow at midnight.
Obveeus
Jul 1, 2012, 3:43:43 PM7/1/12
to
"nick" <leftbehindb...@gmail.com> wrote:
>On Jul 1, 2:19 pm, "Obveeus" <Obve...@aol.com> wrote:
>> "Mr. Hole the Magnificent" <Classic.Mr.H...@gmail.com> wrote:
>>
>> > Ted received an A- CinemaScore and skewed male (56 percent),
>> > though more females turned out that expected. About 48 percent
>> > of the audience was younger than 30.
>> > Magic Mike, loosely based on star Channing Tatum's early days as
>> > a stripper, also has plenty of reason to celebrate. The Warner Bros.
>> > pic generated intense interest among females, who made up a whopping
>> > 73 percent of the audience.
>>
>> 73% is slightly higher than thre 65% guess I made. Maybe I should have
>> factored in the strong male pull from the teddy bear film?
>>
>> >Women of all ages turned out, with 43 percent of the audience older than
>> >35.
>>
>> 43% are over 35 whereas for TED we got that 48% of the audience was under
>> 30. Is it just me or does that info mean nothing with respect to the age
>> demographics being different between the two films?
>>
>All it means is that you vote with your dollars and if you're a horny
>old lady you were spending your dollars at Magic Mike this weekend.
translates to me as 57% of the women were under 35. Similarly, 48% of the
viewers were under 30 translates as 52% of the viewers were over 30. Is
'43% over 35' really different than '52% over 30'?
>I've been checking the screen times and the screens being utilized for
>The Amazing Spider-Man locally and any discussion of this weekend's
>box office is mostly moot because I might not know much about
>demographics but I'm guessing even the target demos for Ted, Magic
>Mike or Witness Protection would rather go see Spider-Man if given the
>chance and they will be getting the chance tomorrow at midnight.
boost ticket sales a bit. As for this just ending weekend, I have to wonder
how much of the huge ticket sale level is simply owed to people being
willing to do anything for a few hours out of the heat.
moviePig
Jul 1, 2012, 4:07:25 PM7/1/12
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--
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YOUR taste at work...
http://www.moviepig.com
moviePig
Jul 1, 2012, 4:11:29 PM7/1/12
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RichA
Jul 1, 2012, 8:34:25 PM7/1/12
to
seem like a complete goofball so maybe I'll watch the movie, but I
don't expect anything more than the first one. What really turns me
off isn't the cartoony villains who pose no threat of real violence,
what I can't stand is the unrealistic motion and special effects. One
day, they will produce a computer and programmers will write programs
that will be hyper-realistic, but they sure aren't there yet and I
often think the producers purposely make the movie effects bad so the
video games look good! For anyone who saw movies like "True Lies" and
"The Abyss" at the theatre, you'll remember a time when this wasn't
the case.
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