So, if any of you have had any experience or even just thoughts on this
topic, I'd love to pick your brain. Unless we get a good thread going here,
probably the easiest way to get your info to me is via email to
jo...@jiverson.com. FYI I am an arts & crafts business consultant with too
little free time as it is, so please don't construe this inquiry as an
indirect spam to pick up more work. If you're curious, surf on over to
www.jiverson.com for a short course on the business of art.
Thanks,
John Iverson
By the way, the reason for the 'art factories' is quite interesting, especially
from the perspective of art business. There were no photographs then, of
course. So, for example, Henry the Eighth would want to distribute Christmas
gifts among his cousins, aunts and uncles throughout Europe, and he would
commission an artist such as Hans Holbein to produce a 'twentyfive-off' line
of portraits, all being the same. It was just good business to set up a
factory to do this kind of work, which constituted a major part of the
commissions the artists would secure in those days. As for the printmakers,
since there was no off-set lithography, the bread and butter commissions were
either political illustrations or religious illustrations, these being the main
focus of book-printing in those days. So when tracing down the history of a
set of wood-cuts, such as "The Ressurection of Christ" you can find that the
same set of illustration was recycled through different books published at
different times. Sometimes the artist did the recycling, but most of the time
the original publisher would 'own' the wood blocks and sell them to another
publisher.
Erik Mattila