Do deep-canvas paintings sell as well?
Tony
are framed?
By deep I mean the canvasses that stick out from the wall an inch-and-a-half.
To me, paintings on unframed, deep canvasses don't look as good, so I
don't think they would sell as well as framed paintings.
When you look at them from straight on, they look like canvasses of
regular thickness.
A gallery owner told me that they're gaining popularity, though.
Justine Thyme
>
>Do unframed paintings on deep canvasses sell as well as paintings that
>are framed?
Yes and no. I think a lot depends on subject
matter. AE stuff sells just as well unframed
as framed. A "Kinkade" painting needs the
help a frame can offer.
Justine Thyme
>>Do unframed paintings on deep canvasses sell as well as paintings that
>>are framed?
The method of "wrapping" a canvas around
the stretcher bars for unframed presentation is
usually referred to as "gallery wrap" in
my experience.
Tony
Thanks, Justine.
Why does the subject matter matter?
I heard that theory from a gallery owner, too, and I don't understand
it, because a frame fulfills the same function no matter what the
subject matter is.
I saw a Kincade-type of painting unframed on a deep canvas recently at a
high-class gallery, and the owner told me that the customers like the
deep canvass with no frame, and that that approach is gaining popularity.
I also was told by two gallery owners that the deep canvasses are not
appropriate for small paintings, and I don't understand that rationale,
too. It's like saying that small paintings need frames but big ones don't.
Tony
Thanks, Justine.
I haven't heard that term.
I was told at one store they're called "deluxe" canvasses, and at
another store "masters" canvasses.
Tony
Justine Thyme
>Why does the subject matter matter?
I suppose it doesn't if and when the
gallery wrap becomes more widely
accepted by people buying the art.
It's like asking, "Why is this subject
good art and that subject bad art?"
If you have to ask such a question then
you probably don't know much about
the contemporary art scene.
In the final analysis, it's what each
buyer determines to spend their money
on that makes the market go around.
Convince enough buyers that your particular
art, framed or unframed, is better than
the next artist's, and you can call yourself
successful too.