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Re: Bud Light, Budweiser packaging to get redesign over Dylan Mulvaney crisis: source
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Transheuser-Busch
May 16, 2023, 4:55:04 PM5/16/23
to
On 27 Dec 2021, Molly Bolt <mollyth...@gmail.com> posted some
news:faad7785-fd16-4462...@googlegroups.com:
> Every transgender is a groomed child molester.
Anheuser-Busch plans to temporarily redesign some of its Bud Light and
Budweiser packaging as it scrambles to recover from the Dylan Mulvaney
fiasco, The Post has learned.
Last week, the company held a meeting at its US headquarters in St. Louis
with distributors to discuss its strategy for dealing with the backlash,
according to sources briefed on the situation.
Among the new initiatives planned is a temporary redesign of its Budweiser
and Bud Light aluminum bottles, according to a distributor who did not
want to be identified.
Anheuser-Busch will produce bottles with a camouflage print and images of
the “Folds of Honor” program, which provides educational scholarships for
children and spouses of fallen and disabled American military service
members and first responders, according to the executive.
“It’s an aluminum bottle,” the source told The Post, asking not to be
named. “I believe it is the only package that will be transitioning, but I
am not 100% certain on that.”
The redesign is part of Anheuser-Busch’s efforts to invest heavily in the
brand this spring and summer, as the Post reported. The company kicked off
the blitz during the NFL draft at the end of April.
At some New York grocery stores this weekend, the company offered
customers a free T-shirt with the logo ‘Ultra Mom’ for anyone who bought
Michelob Ultra products.
Other likely marketing strategies, experts speculate, include discounting
the beer at retail stores and investing heavily in sports marketing, and
incorporating the US military and country and western music, farmers, law
enforcement, and first responders into their advertising.
As reported by The Post, nationwide retail sales of Bud Light sales
dropped 23.6% versus a year ago during the week ended May 6 — slightly
worse than the 23.3% decline for the week ended April 29, according to
data from Bump Williams Consulting and NielsenIQ data.
Comments:
Ernest Lemmingway
17 minutes ago
It won't work and will just be more wasted money. Tranheuser could start
to reverse the damage by issuing a real apology and denouncing their
involvement in woke ideology. They're already persona non grata with the
wokeists for distancing themselves from Dylan, so it's no huge loss at
this point.
<https://nypost.com/2023/05/16/bud-light-budweiser-packaging-to-get-
redesign-over-dylan-mulvaney-crisis-source/>
news:faad7785-fd16-4462...@googlegroups.com:
> Every transgender is a groomed child molester.
Anheuser-Busch plans to temporarily redesign some of its Bud Light and
Budweiser packaging as it scrambles to recover from the Dylan Mulvaney
fiasco, The Post has learned.
Last week, the company held a meeting at its US headquarters in St. Louis
with distributors to discuss its strategy for dealing with the backlash,
according to sources briefed on the situation.
Among the new initiatives planned is a temporary redesign of its Budweiser
and Bud Light aluminum bottles, according to a distributor who did not
want to be identified.
Anheuser-Busch will produce bottles with a camouflage print and images of
the “Folds of Honor” program, which provides educational scholarships for
children and spouses of fallen and disabled American military service
members and first responders, according to the executive.
“It’s an aluminum bottle,” the source told The Post, asking not to be
named. “I believe it is the only package that will be transitioning, but I
am not 100% certain on that.”
The redesign is part of Anheuser-Busch’s efforts to invest heavily in the
brand this spring and summer, as the Post reported. The company kicked off
the blitz during the NFL draft at the end of April.
At some New York grocery stores this weekend, the company offered
customers a free T-shirt with the logo ‘Ultra Mom’ for anyone who bought
Michelob Ultra products.
Other likely marketing strategies, experts speculate, include discounting
the beer at retail stores and investing heavily in sports marketing, and
incorporating the US military and country and western music, farmers, law
enforcement, and first responders into their advertising.
As reported by The Post, nationwide retail sales of Bud Light sales
dropped 23.6% versus a year ago during the week ended May 6 — slightly
worse than the 23.3% decline for the week ended April 29, according to
data from Bump Williams Consulting and NielsenIQ data.
Comments:
Ernest Lemmingway
17 minutes ago
It won't work and will just be more wasted money. Tranheuser could start
to reverse the damage by issuing a real apology and denouncing their
involvement in woke ideology. They're already persona non grata with the
wokeists for distancing themselves from Dylan, so it's no huge loss at
this point.
<https://nypost.com/2023/05/16/bud-light-budweiser-packaging-to-get-
redesign-over-dylan-mulvaney-crisis-source/>
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