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Backlash To "Snow White" Actress' Woke Comments Could Tank Disney Remake, Experts Say

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Ubiquitous

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Aug 18, 2023, 8:27:00 AM8/18/23
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Branding experts warn that Disney’s live-action “Snow White” remake could
become a colossal failure based on comments made by the lead actress, Rachel
Zegler.

The 22-year-old star has been making headlines recently for her comments
regarding the original 1937 film’s storyline, which is based on a German
fairy tale. Zegler said she “hated” the classic love story and thought it was
“weird,” plus labeled the prince as a “stalker.”

As for the new live-action version, the “Snow White” star alluded to some
major updates.

“She’s not going to be saved by the prince and she’s not going to be dreaming
about true love,” the actress promised.

Branding expert Carla Speight predicted Zegler’s highly publicized comments
could hurt ticket sales. She told the Daily Mail that even though old Disney
movies “hold old values,” taking revisions “to the opposite extreme” in an
effort “to inflict strong and loaded messaging on the viewers” is a mistake.

Speight said, “Disney will need to be careful with how they have portrayed
Snow White and what they do and don’t allow their actors to say about it
going forwards. They simply cannot repeat the same mistakes and allow their
actors to be so vocal in their own personal opinions during promotions.”

“It can have a huge impact on ticket sales, especially with the amount of
negative backlash so early in the promo trail,” she continued. “They need to
get the key messaging and strong selling point into a brief for the cast of
the film and ensure they stick to it. If they don’t, it’s a disaster waiting
to happen and the backlash will keep growing.”

She recommended Zegler “clarify” her comments.

PR expert Nick Ede has similar thoughts. He told Daily Mail that the film’s
star has proven she “isn’t the best person to promote the film.”

“Rachel is a big-named star playing one of the world’s most famous fairytale
characters immortalized by Disney, but instead of taking the lead of ‘The
Little Mermaid’s’ Halle Bailey and embracing her role, Rachel has actively
chosen to spoil the narrative and express the new direction she has taken
Snow White in,” Ede said.

“This is by no means a wrong move and Snow White, and other stories, if they
were written today would have very different nuances and narratives but the
fact that she’s actively being negative about the source material and
laughing off the old Disney film and the fairytale makes her look too eager
to show off the new version and shows little or no respect for the previous
version and other iterations,” he added.

“I am sure Disney executives must be having crisis talks and thinking perhaps
their new Snow White isn’t the best person to promote the film and ensure it
is a box office success.”

He mentioned that “Snow White” has a “negative narrative” surrounding it,
meaning Disney will have to work overtime to create “magical and positive
hype” ahead of the film’s 2024 release date.

--
Let's go Brandon!

Ian J. Ball

unread,
Aug 18, 2023, 10:15:04 AM8/18/23
to
On 8/18/23 1:30 AM, Ubiquitous wrote:

> Branding experts warn that Disney’s live-action “Snow White” remake could
> become a colossal failure based on comments made by the lead actress, Rachel
> Zegler.
>
> The 22-year-old star has been making headlines recently for her comments
> regarding the original 1937 film’s storyline, which is based on a German
> fairy tale. Zegler said she “hated” the classic love story and thought it was
> “weird,” plus labeled the prince as a “stalker.”

The studios would be smart if they'd stop allowing *any* of their
actors, but particularly the younger ones, from saying *anything* "off
script"!

> As for the new live-action version, the “Snow White” star alluded to some
> major updates.
>
> “She’s not going to be saved by the prince and she’s not going to be dreaming
> about true love,” the actress promised.

You know, if they want to "update" "Snow White", turning it into a
bloody "revenge flick" is one way that would be certain the get me to
watch!! :)

> Branding expert Carla Speight predicted Zegler’s highly publicized comments
> could hurt ticket sales. She told the Daily Mail that even though old Disney
> movies “hold old values,” taking revisions “to the opposite extreme” in an
> effort “to inflict strong and loaded messaging on the viewers” is a mistake.
>
> Speight said, “Disney will need to be careful with how they have portrayed
> Snow White and what they do and don’t allow their actors to say about it
> going forwards. They simply cannot repeat the same mistakes and allow their
> actors to be so vocal in their own personal opinions during promotions.”
>
> “It can have a huge impact on ticket sales, especially with the amount of
> negative backlash so early in the promo trail,” she continued. “They need to
> get the key messaging and strong selling point into a brief for the cast of
> the film and ensure they stick to it. If they don’t, it’s a disaster waiting
> to happen and the backlash will keep growing.”
>
> She recommended Zegler “clarify” her comments.
>
> PR expert Nick Ede has similar thoughts. He told Daily Mail that the film’s
> star has proven she “isn’t the best person to promote the film.”
>
> “Rachel is a big-named star

No she's not. How many people actually saw the "West Side Story" remake?...

anim8rfsk

unread,
Aug 18, 2023, 12:23:49 PM8/18/23
to
She was also in the Shazam sequel that people stayed away from in droves.





--
The last thing I want to do is hurt you, but it is still on my list.

BTR1701

unread,
Aug 18, 2023, 3:28:57 PM8/18/23
to
In article <ubnud6$9e4l$1...@dont-email.me>,
"Ian J. Ball" <ijb...@mac.invalid> wrote:

> On 8/18/23 1:30 AM, Ubiquitous wrote:
>
> > Branding experts warn that Disney’s live-action SNOW WHITE remake could
> > become a colossal failure based on comments made by the lead actress,
> > Rachel Zegler.
> >
> > The 22-year-old star has been making headlines recently for her comments
> > regarding the original 1937 film’s storyline, which is based on a German
> > fairy tale. Zegler said she hated the classic love story and thought it
> > was "weird", plus labeled the prince as a "stalker".
>
> The studios would be smart if they'd stop allowing *any* of their
> actors, but particularly the younger ones, from saying *anything* "off
> script"!
>
> > As for the new live-action version, the SNOW WHITE star alluded to some
> > major updates.
> >
> > "She's not going to be saved by the prince and she's not going to be
> > dreaming about true love," the actress promised.
>
> You know, if they want to "update" "Snow White", turning it into a
> bloody "revenge flick" is one way that would be certain the get me to
> watch!! :)

Like the recent WINNIE THE POOH horror movie!

> > "Rachel is a big-named star
>
> No she's not. How many people actually saw the "West Side Story" remake?...

> > "I am sure Disney executives must be having crisis talks and thinking
> > perhaps their new Snow White isn't the best person to promote the film
> > and ensure it is a box office success."

Maybe they should have considered that their new Snow White isn't the
best person to be playing Snow White in the first place. You know, a
character described as "the fairest of them all" and whose skin color is
in her name, for gawd's sake.

It's as stupid as it would be to cast a white guy to play BLACK Panther.

> > He mentioned that SNOW WHITE has a "negative narrative" surrounding it,
> > meaning Disney will have to work overtime to create "magical and positive
> > hype" ahead of the film’s 2024 release date.

I don't personally know anyone-- including some Disneyphile relatives--
who's going to see this movie. Everyone I know who has expressed an
opinion on it has basically said, "Pass."

moviePig

unread,
Aug 18, 2023, 5:11:56 PM8/18/23
to
> ...

S'NO WHITE ...and she's very equitable.



Ubiquitous

unread,
Aug 21, 2023, 7:37:31 AM8/21/23
to
anim...@cox.net wrote:
> Ian J. Ball <ijb...@mac.invalid> wrote:
>> On 8/18/23 1:30 AM, Ubiquitous wrote:

>>> Branding experts warn that Disney's live-action “Snow White” remake
>>> could become a colossal failure based on comments made by the lead
>>> actress, Rachel Zegler.
>>>
>>> The 22-year-old star has been making headlines recently for her comments
>>> regarding the original 1937 film's storyline, which is based on a German
>>> fairy tale. Zegler said she "hated" the classic love story and thought
>>> it was "weird", plus labeled the prince as a "stalker". As for the new
Yeah, I wondered about that as well.

> She was also in the Shazam sequel that people stayed away from in droves.

Wasn't the Shazam Family in the first movie too. or did she replace someone?

anim8rfsk

unread,
Aug 21, 2023, 9:03:23 AM8/21/23
to
Ubiquitous <web...@polaris.net> wrote:
> anim...@cox.net wrote:
>> Ian J. Ball <ijb...@mac.invalid> wrote:
>>> On 8/18/23 1:30 AM, Ubiquitous wrote:
>
>>>> Branding experts warn that Disney's live-action “Snow White†remake
>>>> could become a colossal failure based on comments made by the lead
>>>> actress, Rachel Zegler.
>>>>
>>>> The 22-year-old star has been making headlines recently for her comments
>>>> regarding the original 1937 film's storyline, which is based on a German
>>>> fairy tale. Zegler said she "hated" the classic love story and thought
>>>> it was "weird", plus labeled the prince as a "stalker". As for the new
>>>> live-action version, the “Snow White†star alluded to some major
>>>> updates.
>>>>
>>>> "She's not going to be saved by the prince and she's not going to be
>>>> dreaming about true love,†the actress promised.
>>>
>>> You know, if they want to "update" "Snow White", turning it into a
>>> bloody "revenge flick" is one way that would be certain the get me to
>>> watch!! :)
>>>
>>>> Branding expert Carla Speight predicted Zegler’s highly publicized
>>>> comments could hurt ticket sales. She told the Daily Mail that even
>>>> though old Disney movies “hold old values,†taking revisions “to
>>>> the opposite extreme†in an effort “to inflict strong and loaded
>>>> messaging on the viewers†is a mistake.
>>>>
>>>> Speight said, “Disney will need to be careful with how they have
>>>> portrayed Snow White and what they do and don’t allow their actors
>>>> to say about it going forwards. They simply cannot repeat the same
>>>> mistakes and allow their actors to be so vocal in their own personal
>>>> opinions during promotions.â€
>>>>
>>>> "It can have a huge impact on ticket sales, especially with the amount
>>>> of negative backlash so early in the promo trail,†she continued. “They
>>>> need to get the key messaging and strong selling point into a brief for
>>>> the cast of the film and ensure they stick to it. If they don't, it's
>>>> a disaster waiting to happen and the backlash will keep growing.â€
>>>>
>>>> She recommended Zegler “clarify†her comments.
>>>>
>>>> PR expert Nick Ede has similar thoughts. He told Daily Mail that the
>>>> film's star has proven she “isn’t the best person to promote the
>>>> film.â€
>>>>
>>>> “Rachel is a big-named star
>>>
>>> No she's not. How many people actually saw the "West Side Story" remake?...
>
> Yeah, I wondered about that as well.
>
>> She was also in the Shazam sequel that people stayed away from in droves.
>
> Wasn't the Shazam Family in the first movie too. or did she replace someone?
>

AFAIK she’s a new character in the sequel.


> --
> Let's go Brandon!
>
>



Ian J. Ball

unread,
Aug 21, 2023, 11:16:19 AM8/21/23
to
But they did replace (sort of) Michelle Borth between movies, which is
one reason I have almost no desire to watch the sequel...


anim8rfsk

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Aug 21, 2023, 1:27:22 PM8/21/23
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So Mary grows up, but Billy doesn’t?
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