Research Design: Qualitative, Quantitative, and Mixed Methods Approaches .PDF

[Laurens van Westerop]

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches PDF File

Download Here : Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by Creswell, John W., Creswell, J. David (Paperback).pdf

It is commonly accepted that the best designers have a working knowledge of the discipline they are engaged in, be it industrial or applied. But this is not enough - good research design also requires a clear understanding of the theoretical background as well as the methodology that underlie it. A good designer will be familiar with many different types of approaches, but they must also be able to apply these approaches in order to build effective solutions. The ability to describe an idea in a clear and systematic way that makes the implementation easy is what sets most designers apart from others.

Qualitative research design relies heavily on quantitative analysis and techniques to gather information. Although qualitative methods have been around for many years, more recent developments in the field have resulted in qualitatively sound techniques that are more applicable to industry situations. For instance, Design Thinking, which is a technique used to derive requirements from data and then implement these into a design, is a perfect example of a qualitative approach. Qualitative analysis techniques such as Qualitative Research, Designing, and Analysis focus on what the consumer needs rather than the organizational needs of the organization. Techniques like Conversion Analysis are based on traditional statistical methods, but have the added bonus of being applicable to many other industries.
Mixed methods include both qualitative and quantitative techniques and designs which combine these two main research styles. Such designs may be qualitative, meaning that they are based on observation, or quantitative, meaning that they are based on mathematical models. In most cases, a mixed design will focus more on the process than on the output, allowing the designer to make sure the final design meets the client's needs. In some cases, a mix of the two styles is combined to achieve a more dynamic design.