Azhagu Raja is the only son of Muthukrishnan and Meenakshi. He owns an unpopular cable channel called "Triple A" in Tenkasi. The cable company has only two employees: Raja and Kalyanam. Nothing they do improves the company's fortunes. By chance, Raja meets Chitra Devi Priya when she is singing at a wedding. Her unusual voice irritates him, and they argue. However, Priya eventually agrees that she cannot sing well. Priya says she fails at everything she tries, even suicide. As their friendship blossoms, Raja tells his father about Priya, which triggers a memory in his father about his past.
Muthukrishnan used to work for Burma Ramaswamy after being recommended by Kali. Meenakshi, his daughter, falls for him. Seeing his hard work and dedication, Ramaswamy promotes him to more responsible work in the theatre and appoints Kali under him. Meena asks for an answer in two days, but an enraged Kali, filled with jealousy, plots to pit Ramaswamy against Muthukrishnan and is successful when Muthukrishnan is ousted by Ramaswamy due to a misunderstanding.
Raja steps into Muthukrishnan's 1980s world. Muthukrishnan and Priya's father Kandhaswamy reject Raja's marriage to Priya. Muthukrishnan and Kandhaswamy meet and realise that jealousy of Kali, Kalyanam's father, was the reason for the problems of the families. Finally, Kalyanam tells the real story, and both families unite to marry Raja and Priya.
Rajesh first announced a project with Karthi called Kaagitha Kappal, but it did not proceed, and Rajesh went on to make Oru Kal Oru Kannadi.[3] In 2012, Rajesh announced All in All Azhaguraja.[4][5] He named the new project with Karthi after a character played by Goundamani in the film Vaidehi Kaathirundhal.[6] Rajesh's usual comedian Santhanam would provide the comic relief. Kajal Aggarwal, who worked with Karthi in Naan Mahaan Alla, was selected as the heroine.[7][8] Prabhu joined the cast. Narain was reported to part of the cast,[9] but later denied this.[10] Yuvan Shankar Raja was reported to compose the film's soundtrack,[11] but was replaced by S. Thaman.[12] Filming took place on 2 March 2013.[13] The film was shot in Kumbakonam, Pollachi, Gobichettipalayam, Tenkasi, Ambasamuthiram and other places of Tamil Nadu.[14]
The soundtrack was composed by S. Thaman, in his first collaboration with Rajesh and Karthi. The audio rights were secured by Sony Music.[15] The audio was expected to release at an event on 28 September 2013,[16][17] however the audio was released on 10 October 2013, at Sathyam Cinemas in Chennai.[18] The album features five tracks, with one of the songs "Chellam" (Yaarukkum Sollama) was released on 4 October 2013, at the Radio Mirchi FM Station.[19] Behindwoods called the soundtrack "Simple and enjoyable" and gave 2.75 out of 5 to the album.[20] Milliblog reviewed it as a short, lively and fun soundtrack.[21]
The film is centered around Azhaguraja (Karthi), his friend and adviser Kalyanam (Santhanam) who runs a little known TV channel. He falls head over heels for at first sight with Devi Priya (Kajal Aggarwal) daughter of a rich businessman and the rest of the story is how he wins her in the end.
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