For those of you who don’t know me, in addition to wanting a Rivendell bicycle for years, owning a Hillborne for a year or two and being a member of this group for over a year, I am also a professor of Industrial Design. This semester I have been teaching my course entitled, “Design and Meaning”. The goal of the course is to prompt our students to explore various roles that meaning plays in the industrial design profession. A portion of the time we look at the more artistic side of design and how designers express ideas using industrial design as a medium for expression. Another aspect of the class covers semiotics and semantics and how designers can utilize form to communicate function. The third topic of the course deals with meaning that people associate with and attach to the built environment that surrounds them. As one of the lectures, I’ve been trying to pull together a lecture about RBW. It seems to me that there are interesting connections between RBW, Grant’s ideas and meaning for many of us who own Rivendell bikes and accessories, belong to this group and/or the Facebook group, and believe in a cycling lifestyle that may veer from current mainstream bicycle culture. This is where my question lies… How do you connect meaning (however you interpret that) with RBW, Grant’s writings, bicycles in general and the design of bikes and other goods at RBW (as well as B,B&H)? Are there design choices made at RBW that boosts that sense of meaning?
Rather than presenting the students with just my take on that subject, I thought I'd solicit the thoughts of group members. I’d be happy to field your thoughts via private responses but, if everyone is OK with this as a topic of open discussion, I think it might be a fun one to be shared in the group forum. Also, this is intended only for a course lecture/presentation and, even in that limited audience of 24 students, I will do all I can to protect every individual’s anonymity. If this grows into something particularly interesting worth publishing somewhere, I would want to communicate with contributors before publishing anything anywhere.
So, there it is… any thoughts?
John
Freedom. Including from the bicycle itself and from the need to be attired a certain way to go riding. Hop on. Just ride. Live.
The bike doesn't matter because it goes invisible. Except the bike eminently matters because a bike (or any other useful object) that doesn't go invisible in use limits the freedom of it's purpose. Ride a Rivendell then ride a BSO or write a novel on a Mac then write a novel on a PC and you'll kinesthetically understand. Invisibility in use is the apex of quality design.
My Hunqapillar and Quickbeam harken back to an era of beauty emerging through craftsmanship more than design. A
n object (bike, hatchet, etc) that functioned well would inherently be beautiful and thus deserving of hearty use and longevity of care. There are some purely aesthetic touches, such as fancy paint (a natural extension of lugs, which I believe serve a functional role in addition to an aesthetic one. Aesthetics that do not interfere with function inherently enhance function by drawing us to a deeper appreciation of the function.
I don't know how to talk about the things you're asking about. I do enjoy the Riv refinement and funk. There's a plainspokenness that draws me in, and I think the showroom carries that through, and is consistent with the Readers from the old days, to relate the "design" of Rivendell to the "feeling" of Ruvendell.
Philip
www.biketinker.com
Philip
www.biketinker.com
I recall Grant saying back in an early publication, "We are product driven, not market driven," meaning they design things for use and not merely for sale.
I think this is a key element of the overall design, production, and sales method of the company that sets it so far apart from most companies where (to pick up on one of Mark's remarks) as they grow they get further from their original purpose and focus more on self sustainment -- which in most cases means sale, and therefore design and production, for profit instead of for use.
Granted, focus on sale has produced, by accident, many great improvements; but obviously it does not do so consistently and generally. Carbon fiber is probably a great improvement for some uses; for a city hybrid bike? I don't think so. 1X12 drivetrains may be useful for some situations; does the rider of the urban hybrid need 3X9? And so forth.
Many Rivendell products don't particularly appeal to me; tho' I'd rather ride a Clem than a Madone (I think; I've not ridden either). And there is undoubtedly an element of whimsy in some Riv designs and products that may or may not appeal on simple aesthetic grounds. But I can't think of anything they sell that isn't also useful in its own way; overpriced for the market segment, perhaps -- I'm thinking of $400 cheese boards and $300 axes for suburban duffers to whittle with -- but still useful.
Aside, re axes and knives: I personally would be more interested if Rivendell set up their own forge and produced distinctly home made style axes and cleavers and utility knives at good, blue collar American wages. I used to play around with forging, or at least re-shaping metal bits heated in the coals, when I was in high school. Made knives but not no axe, but family owned a locally made, small vendor produced axe that worked as well as the admittedly very dull and abused Sears axe brought with us from the Homeland. Point of this: crude is fun if you are doing it yourself, or buying it from someone you know.
Simplicity/utility/democracy vs high prices/exclusivity/decoration
Longevity/sustainability/anti-consumerism vs selling/new products/here’s why you should buy this new thing/driven by cash flow
One man’s vision/independence/eschew received wisdom and find your own way vs cult-like, reverent following
These aren't meant as criticisms, they don't reflect any particular views of my own, etc. It's just a brief sketch of some of the meanings I think people get from Riv which don't add up to a coherent whole.
I guess you could extend this. What is meaning? How does personal interpretation of meaning differ from a shared/group interpretation? Can meaning be engineered or is it an emergent thing? How do we reconcile conflicting meanings/messages?
Interesting thread - thanks!
Stephen
I have to laugh so not to cry when I see these dramatic commercials pitching "smart phones." As though something that takes pictures and can tell you in a funny voice where is the best place to get the best macchiato is some sort of dramatic achievement for humankind.
Stat crux dum volvitur orbis. (The cross stands motionless while the world revolves.) Carthusian motto
It is we who change; He remains the same. Eckhart
Kinei hos eromenon. (It moves [all things] as the beloved.) Aristotle
This is great! Thanks everyone for your thoughtful responses. I feared that the idea of how, or if, we derive a sense of meaning from a product or a company may be too abstract. This is something I have been wrestling with for a while now and I’m thrilled to see how others are responding to the topic. Evan had a great suggestion as to how I might clarify the question. His suggestion for another way to ask the question might be, “What does RBW means to you -- that is, what attracts you to it and how do you explain/account for that attraction?” I think this was a nice way to ask the question (which is what happens when a writer writes it instead of a designer!).
I guess I should have thrown in my own take on the subject. As a designer, I’ve worked for lots of companies where they created products that they may or may not have cared about. Design choices were often driven by marketing reports and focus groups more than some sort of core beliefs. The times I’ve loved my job the most were those where the company operated from their beliefs more than the latest focus group reports. From my view, RBW seems to exist, promote and continue to evolve around things that Grant and others at RBW believe in. He proves that taking a strong position in design may repel some but will also attract people with whom those beliefs and resulting products resonate. As I often tell my students, the stronger position you take will increase the chances that you will alienate some people but it will also increase the depth of connection you may make with those with whom your designs resonate. I admire that RBW believes in MUSA, steel, lugs, craft, wool, small manufacturers in Europe and Japan, etc. My industry went through an “authenticity” kick in the early 2000’s but it struck me as an industry buzzword with no content backing it up. RBW products don’t have to market authenticity, it just is. I thought exposing students to this may reveal an option that many are unaware of when they come to design school.
With the exception of a few particularly unsettled years, I’ve always enjoyed cycling, did a little road and mountain racing, but mostly just enjoyed bikes and riding. I’ve almost always ridden steel bikes, some lugged, some not. As bike design became driven more by the racing world, the more I embraced my love of steel bikes. When I was introduced to Grant and RBW, I had aluminum MTB I didn’t like and a tig-welded road bike I did. The craftsmanship of Riv bikes represented a caring that I had been witnessing slip away in my industry. The prices didn’t strike me as exorbitant since the craft was evident and I understood the value and costs associated with their production methods and low volumes. When I finally bought my Hillborne, I saw it as analogous to purchasing a piece of finely crafted furniture. Riding it clarifies what I always loved about using a bicycle for exercise, recreation and enhancing the sensory experience of getting where I need to go… as well as a few places I didn’t know I needed to go until I got there. Riv products and bikes seem to align with my values as a designer and person. In doing so, this helps clarify how I want to design and live going forward. The Hillborne makes sure I don’t lose sight of that by revealing how fun it can be.
John
John -- what exactly do you design?
When I took my MBA courses some 18 years ago, one of the big buzzwords was "perception of value" -- you want to convince customers that you are providing "value," so that they will give you money. I thought it strange that they emphasized "perception" and not "value," but the motive for this focus is evident when you consider that, after all, most organization are run "abstractly" by professional managers who "manage by numbers" and who have no real contact with, let alone love for, the product or service that their companies sell.
Here beginneth a spluttering rant: A entire way of life ("economy" is, after all, a way of living, including a worldview) based on conning the customer (buy at the highest price what we make at the lowest price even if you don't really need or want it) can't be healthy, despite the very obvious technological advances made by this system. It's essentially a con-man paradigm.
Rivendell makes and sells what it loves. Some of those things are very weird, but, to quote again, "we are product driven, not market driven."
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