Rene, have you read Sheldon's article on cantilever geometry?
http://sheldonbrown.com/cantilever-geometry.html#mechanical (links to
the section on mechanical advantage)
Of course, the specifics of the article are about cantilevers, but the
information about straddle cable height should be pretty much the same
for centerpull calipers.
The truth is, I don't think there is one "optimal" MA setting for
these types of brakes, it really comes down to the vagaries of your
personal setup and your own preferences in how your brakes feel.
Sheldon points out that the normal instincts of brake feel, coming
from cars--that a firm, stiff response in the lever is optimal--
doesn't necessarily lead to the best brake set up here.
MA is basically the ratio of distances traveled between lever and
pad. At higher MA's, the lever is traveling much farther than the pad
is, and thus it can feel "spongy" and worrisome. However, if you
think about it, high MA means that all that distance being traveled by
the lever is turning into clamping force at the rim, just like when
you use a simple lever and fulcrum, you push the lever a much greater
distance than the load, but produce a greater force than you could
unaided. Thus, "spongy" feeling levers can actually produce
prodigious stopping power, and have great modulation. However, with
too much MA the lever can bottom out on the handlebars. Lower MA's,
conversely, feel firmer at the lever and prevent the lever bottoming
out on the bar, but you will need to squeeze the lever harder within
that smaller range in order to produce the same stopping power as
before. So some of it comes down to hand strength, some to how your
lever interacts with the curve of your bars, and some to how you want
the lever to feel when you pull back on it.
I would set the MA as high as is possible while maintaining what feels
to you like an okay range of motion for the lever, i.e. that doesn't
risk bottoming out on the bars. I took this to the extreme on a bike
i recently sold. It had a traditional medium-profile cantilever
(single front brake on a fixed gear) and a nice old LX mtb (pre-v
brake) lever. I basically set the straddle cable in line with the
bottom of the fork crown, so as low as it could go without affecting
clearance. The lever traveled relatively far, but MAN, could that
thing stop--it shot me forward off the seat the first time i pulled
it.