My Sam arrived yesterday and I put it together today. I chose the "you pick the fun stuff ..." option, specifying only the crankset, handlebar, and that I wanted friction shifting, as they requested. Also my PBH, height, weight, and riding style. I basically indicated 90% road riding. This is what I received and am very happy with it. I had also told them the color of my saddle (Brooks Antique Brown) so they could pick a grip/tape color to match.
Headset: FSA Duron
Brakes: Shimano Alivio T4000
Brake Levers: IRD - Cafam
Shifters: Silver Thumb Mount
Stem: Nitto 90-190 110 mm
Handlebars: Nitto Choco
Tape/Grips: Newbaum Cloth and Twine
Seatpost: Nitto S65 Crystal Fellow 26.8/300
Crankset: Silver 42/28
Bottom Bracket: Shimano 68mm
Front Derailleur: Stubby Skeleton Key (Microshift)
Rear Derailleur: Shimano, Alivio M3100
Cassette: Shimano - 9 Speed 12-36t (hg400)
Chain: KMC 9 speed
Wheelset: Velocity Atlas
Tires: Panaracer GravelKing Slick 43mm
As pulled out of the box:
After assembling:
Complete bike with all my additions: