The grips are a generic LBS brand I've had in the spare parts pile for forever and I can't remember, I'm sorry. They aren't very comfortable and I often use them to make sure I'm happy with a handlebar setup before doing anything more permanent because they are bolt ons. Which was the case here as I glued on some cork grips shortly after.
The cables are a story, actually. They are 'sport level' braided Jagwire cables. The shifter cables completely failed in under 200kms as parts of the linear cable came loose and ran through the ferrule. Concertina style. Could have been the cheap aluminium ferrules or the fact that Jagwire now makes everything in china instead of taiwan. Failed on both front and rear shifters and a third time after I initially replaced the front one when it failed the first time. The brake cables failed shortly after by bending at 90 degrees at the ferrule for some unknown reason. I haven't used Jagwire cables for 10 years and now I never will again.
So I went back to using Shimano cables with Brass ferrules and haven't had a problem since, of course.
So grips: unknown. Cables: Jagwire sport. Recommendations: don't use either!