I routed mine under the drop, up the inside of the hook, and under/bottom half of the curve and tops.Seems to work fine, but I cannot compare to the regular way, as this is the only way o have used it.Seeme to be fine. I cannot feel friction. The levers work smoothly.You can see it here if you zoom in a little.
When I bought the cables and housing for the set up, the LBS guy said if there was too much friction with the regular housings, then I could get and use this ultra frictionless housing and cables they sold. I forget the name. But you could probably ask for it at your LBS. It was about double the price. The cables looked like plastic if I remember correctly.
The only possible thing that might help is that i used the old spiral wrap housing (hey, i use friction shifters and didn't have the SIS shifter housing long enough), SIS housing seems a little more pliable to bend, so i might try some other housing....
Mine is the longitudinal housing, where the wires run straight along the length of the housing.
But sis housing is a little more pliable so I could see some benefit.
I ran a bead of tri-flow lube on the cables before installing, too.