Riv philosophy via Philly Bike Expo insta

[Steven Aussenberg]

I recently saw Philly Bike Expo’s IG post that Riv will be at the expo again this year, and just wanted to give a shout out to the copy they included:

“We make bikes for day riders and tourers, commuters and shoppers, trail riders and athletes, get-arounders and recreationalists, family riders and earth-savers.

“We don't make bikes for racers or weekend warriors, and we don't use carbon, because it's dangerous. We don't make uncomfortable, short-lived, road bikes or mechanically overkilled mountain bikes. 

“Our CrMo steel UNracing bikes are sleek, gorgeous, comfortable, efficient, safe, will last longer, and be safer every ride.

“Rivendells are mechanical bikes. Pedal-powered.”

Love it!

Original post: 

https://www.instagram.com/p/DE09xP3O8Tu/?igsh=NTc4MTIwNjQ2YQ==