INDIAN MEDIA IN A GLOBALISED WORLD
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yogesh saxena
Jul 4, 2010, 12:08:50 AM7/4/10
to rastraveer_maharaja_suheldev
INDIAN MEDIA IN A GLOBALISED WORLD
MAYA RANGANATHAN Monash University, Australia
USHA M RODRIGUES University of the Sunshine Coast, Australia
New!
Published : May 2010
Pages : 300 Size : Demy: 5.5" x
8.5"
Imprint : SAGE India
Cloth Paper
India (INR) Rs 550
Bangladesh, Bhutan, the Maldives, Nepal,
Pakistan and Sri Lanka (USD) $ 14
ISBN 9788132104018
Add to cart
About the Book
This book explores the transformation of Indian media in the context
of two major developments: globalisation (which Sociologist Anthony
Giddens terms as being ‘revolutionary’) and advances in communication
technologies. It is rich in empirical details of how the Indian media
has evolved in the past two decades, particularly in the context of
potential to transform, construct and nurture particular identities in
response to globalisation. The study of the transformation of Indian
media is significant because not only has globalisation allowed access
to a host of things hitherto represented as ‘foreign’ to Indian
culture by the media, but it has also opened the floodgates for
foreign media.
Adopting a multi-disciplinary approach, this book looks at the role of
media in purveying political, economic and cultural identities, the
current definitions of ‘we’, ‘they’, and the ‘other’, and how the
‘other’ is perceived in contemporary India. The discussions cover all
forms of media, that is, newspaper, films, radio, television and
online media, along with media policy and other economic challenges
facing the media.
MAYA RANGANATHAN Monash University, Australia
USHA M RODRIGUES University of the Sunshine Coast, Australia
New!
Published : May 2010
Pages : 300 Size : Demy: 5.5" x
8.5"
Imprint : SAGE India
Cloth Paper
India (INR) Rs 550
Bangladesh, Bhutan, the Maldives, Nepal,
Pakistan and Sri Lanka (USD) $ 14
ISBN 9788132104018
Add to cart
About the Book
This book explores the transformation of Indian media in the context
of two major developments: globalisation (which Sociologist Anthony
Giddens terms as being ‘revolutionary’) and advances in communication
technologies. It is rich in empirical details of how the Indian media
has evolved in the past two decades, particularly in the context of
potential to transform, construct and nurture particular identities in
response to globalisation. The study of the transformation of Indian
media is significant because not only has globalisation allowed access
to a host of things hitherto represented as ‘foreign’ to Indian
culture by the media, but it has also opened the floodgates for
foreign media.
Adopting a multi-disciplinary approach, this book looks at the role of
media in purveying political, economic and cultural identities, the
current definitions of ‘we’, ‘they’, and the ‘other’, and how the
‘other’ is perceived in contemporary India. The discussions cover all
forms of media, that is, newspaper, films, radio, television and
online media, along with media policy and other economic challenges
facing the media.
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