Optimize Technical Services
Renita Lukins
IBM supports IBM Power, IBM Z, IBM LinuxONE and IBM Storage as well as leading third-party server and storage vendors with a range of support options and data center services to manage day-to-day needs and optimize systems health.
TLS provides various sustainability offerings designed to help clients optimize IT resource usage, reduce carbon footprint, and meet enterprise security, industry, and regulatory requirements through secure and sustainable asset disposal, throughout the lifecycle.
TLS provides hardware-agnostic and software task-based services for a variety of projects. Services are available for special events such as relocation, physical inventory inspection and even data center operations reviews. Find out more about the project services IBM provides for your IBM Infrastructure and across the data center.
Best practices for high IT service availability include strengthening service management, tightening end-to-end execution, and leveraging data analytics techniques to enable a shift of technical support from reactive to preventative. IBM Accelerated Value Program provides clients with a dedicated team focused on proactive orchestration at a worldwide, geographic and process level. Find out more about IBM Accelerated Value Program.
The High Availability Center of Competency (HACoC) taps technology and service management experts from across IBM and the industry to assess clients' IT infrastructures and delivery practices and collaborate to define the strategy and solutions needed to help them reach their availability goals.
IT support and services can be an important element in the ongoing requirements for operational resiliency. Find out how proactive support, support insights and a holistic data center support strategy can help you drive operational resiliency.
"Customers state that the partnerships IBM creates at the higher levels of the C-suite allows IBM to truly understand the business needs of the customer, and in return, the C-suite of the customer has access to IBM executives." (Quote from IDC Marketscape)
Merck Animal Health helps aquaculture producers and conservationists cultivate and maintain healthy and sustainable aquatic ecosystems. Our industry-leading biopharmaceutical and technology solutions monitor for insight, optimize for precision, and benchmark for performance.
Merck Animal Health offers a broad portfolio of veterinary solutions and services. We work collaboratively with fish farmers to improve fish health and welfare across fish species. In addition, we provide innovative medicines, vaccines, and technologies to promote sustainable growth in the aquaculture and conservation industry.
Merck Animal Health also offers a broad portfolio of branded technology solutions focused on conservation, aquaculture, and vision technology, delivering a unique, holistic approach to managing aquaculture operations.
Biomark delivers best-in-class passive integrated transponder (PIT) tagging and tracking technology for monitoring fish and wildlife. Biomark technology makes it possible for aquaculture farmers and conservationists to access actionable insights so they can build healthy, sustainable aquatic ecosystems.
How do you improve the SEO of your website? Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search engine results pages (SERPs).
Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms like:
Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly, though. For instance, you do not want the word "engineering" to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization.
You've probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed. Introduce new sources where appropriate, make additions and modifications, and keep your content fresh for your audience.
Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS webpages and blog posts when it helps give the reader a better picture or additional information about the topic.
When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn't hurt to add them into your keyword metadata. You'll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."
A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.
Use tools such as Google Search Console, Bing Webmaster Tools, or Moz to keep track of your SEO rankings. After 4-6 months, you should begin to see an increase in your search engine impressions. Over the next few months, these impressions should translate into clicks, which you can within your SEO tools and also your web analytics.
Ensure your website is mobile-responsive and offers a seamless user experience on smartphones and tablets. Remember to optimize images and other media for faster loading on mobile devices. You can test your website's mobile-friendliness using tools like Google's Lighthouse testing tool.
Work with a strong web development to implement best practices for technical search engine optimization. This includes providing a fast, seamless user experience that is intuitive and high-performing. Compress images, minimizing HTTP requests, and enabling browser caching. Use a clean and organized URL structure that is easy for both users and search engines to navigate. Implement schema markup to enhance rich snippets and improve the visibility of your content in search results.
Off-page SEO involves actions taken outside your website to influence search engine rankings. While opinions on its importance vary within the SEO community, we believe that dedicating time and resources to creating valuable content for your target audience yields greater benefits for your business.
Quality content establishes your brand as a trusted source, attracting and engaging users, and encouraging return visits and content sharing. While off-page SEO tactics may offer short-term gains, content creation fosters long-term relationships and organic growth. By focusing on relevant content creation, we have achieved better results that scale compared to relying on off-page SEO strategies.
Wherever you are in the IT infrastructure management lifecycle, you can count on Park Place to make the process more efficient. From procuring to decommissioning, our portfolio of services and products will optimize your budget and free your team to focus on big-picture initiatives.
Financial services institutions are currently experiencing profound levels of change as they prepare for the future of business and commerce. And they are facing unprecedented challenges and opportunities in the digital era. Customers expect personalized, convenient, and secure services across multiple channels, while new entrants and fintech disruptors are challenging the traditional business models and value propositions of established players. Thus, financial institutions must modernize their businesses to support the technological enhancement of their front and back-ends in an ever-more competitive environment of rising cost pressures.
Financial services institutions are increasingly deploying cloud-based solutions to streamline operations, reduce capital expenditures, and enhance productivity. These solutions underpin data analytics and business intelligence (BI) capabilities which can help financial institutions improve their customer experience, operational efficiency, and business innovation. And through digitalization, they are also creating new products and services such as mobile banking apps, digital wallets and online investment platforms which can help gain insights into customer behavior and market trends to better serve customers and stay competitive.1
To deliver these kinds of experiences, financial services institutions need to create a hyperconnected ecosystem that maximizes operational efficiency and customer value. This means integrating physical, digital, and third-party services into one platform to enable data sharing and collaboration across key departments and functions.
Reducing costs and increasing efficiency is not only a matter of optimizing your IT spending, but also of transforming your entire cost base and operating model. Digital innovation helps optimize business processes and streamline operations.4 By automating manual tasks, integrating systems, and leveraging data analytics, organizations can enhance efficiency, reduce costs, and improve productivity. Digital tools such as workflow management systems, robotic process automation, and cloud computing enable streamlined operations and faster decision-making.
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