Drag Me to Hell is a 2009 American supernatural horror film directed and co-written by Sam Raimi with Ivan Raimi, starring Alison Lohman, Justin Long, Lorna Raver, Dileep Rao, David Paymer, and Adriana Barraza. The story focuses on a loan officer, who, because she has to prove to her boss that she can make the "hard decisions" at work, chooses not to extend an elderly woman's mortgage. The old woman secretly places a retaliatory curse on her that, after three days of escalating torment, will plunge her into the depths of Hell to burn for eternity.
Raimi wrote Drag Me to Hell (along with his brother) before beginning work on the Spider-Man film trilogy. The film premiered at the Cannes Film Festival and was a critical and commercial success, grossing $90.8 million worldwide against a $30 million budget. It won the Saturn Award for Best Horror Film at the 36th Saturn Awards.
In 1969 Pasadena, a Hispanic couple seek help from young medium Shaun San Dena, saying their son Juan is ill and hears evil voices after stealing a silver necklace from a Gypsy's wagon, despite trying to return it. San Dena prepares a sance, but an unseen force attacks them and fatally drags Juan to Hell, and he is never seen again. San Dena vows to fight the demon again one day.
In present-day Los Angeles, bank loan officer Christine Brown vies for a promotion to assistant branch manager with her co-worker Stu Rubin. Her boss, Jim Jacks, advises her to demonstrate tough decision-making. Sylvia Ganush, an elderly and disheveled European Roma woman, asks for a third extension on her mortgage. After Christine denies her request, Ganush cries and begs not to have her house repossessed. Security guards arrive and she leaves, angrily accusing Christine of shaming her. In the parking lot, Ganush ambushes and violently attacks Christine. After a long struggle, Ganush rips a button from Christine's coat and curses it. Later, Christine and her boyfriend Clay Dalton visit fortune teller Rham Jas, who tells Christine a dark spirit is haunting her. At home, the entity begins to violently attack Christine. At work, she hallucinates about Ganush and bleeds profusely from her nose while spewing blood on Jacks. As Christine leaves, Stu steals a file from her desk.
Christine goes to beg Ganush for forgiveness but discovers she has recently died. After causing a scene at the funeral, a family member of Ganush warns her that she deserves everything she is about to get. Christine returns to Jas, who explains that as long as she owns the cursed button, a powerful demon known as the Lamia will torment her for three days before dragging her to Hell. He suggests a sacrifice may appease it. Christine reluctantly sacrifices her pet kitten before meeting Clay's parents at their house for dinner, during which grotesque hallucinations torment her again.
Christine returns to Jas, who requests a fee of $10,000. He introduces her to San Dena, who prepares a sance to trap Lamia in a goat and kill it. However, the Lamia possesses her and then her assistant, who vomits up the corpse of Christine's cat, saying it wants her soul. San Dena manages to successfully banish the Lamia from the sance, but dies afterwards. Jas seals the button in an envelope and tells Christine that she can only remove the curse by giving the button to someone else. She attempts to give the envelope at a diner: to a tearful Stu (whom she tries to blackmail into accepting it) and to an ailing, married elderly woman; bothered by her conscience, she does neither. Rather, she digs up Ganush's grave and shoves the envelope into her mouth at dawn. Christine returns home and prepares to meet Clay at Los Angeles Union Station for a weekend trip. Jacks notifies her of the promotion after Stu confessed to stealing her file and was fired.
At the station, Clay, hoping to propose to Christine, hands her the envelope with her missing button he found in his car, unaware of its significance. She realizes that she accidentally gave the wrong envelope to Ganush, which means the curse was never lifted. Horrified, Christine backs away and falls onto the tracks, just as fiery, demonic hands emerge. Clay tries to rescue Christine, but a train speeds through and he can only watch as the hands fatally drag her to Hell, never to return.
The film includes cameo appearances by Raimi himself as an uncredited ghost at the sance, his younger brother Ted as a doctor, and his eldest children Emma, Henry, and Lorne in minor roles. Frequent Raimi collaborator Scott Spiegel appears as a mourner at the death feast, while fellow frequent Raimi collaborator John Paxton and Irene Roseen appear as the old couple at the diner.
Drag Me to Hell has been noted for its relevance to the subprime mortgage crisis, and, more broadly, the Great Recession, which were ongoing at the time of the film's release.[4][5][6] Director Sam Raimi reportedly considered this a coincidence, stating, "We just wanted to tell the story of a person who wants to be a good person but who makes a sinful choice out of greed, for their own benefit, and pays the price for it."[4]
The original story for Drag Me to Hell was written ten years before the film went into production and was written by Sam Raimi and his brother Ivan Raimi. The film went into production under the name The Curse.[10] The Raimis wrote the script as a morality tale, desiring to write a story about a character who wants to be a good person, but makes a sinful choice out of greed for her own betterment and pays the price for it.[11] The Raimis tried to make the character of Christine the main focal point in the film, and tried to have Christine in almost all the scenes in the film.[10] Elements of the film's story are drawn from the British horror film Night of the Demon (itself an adaptation of M.R. James' short story "Casting the Runes") such as the similar-shaped demons and the three-day curse theme in the film.[12][13] The most significant parallel is that both stories involve the passing of a cursed object, which has to be passed to someone else, or its possessor will be devoured by one or more demons. Unlike his past horror films, Raimi wanted the film to be rated PG-13 and not strictly driven by gore, stating, "I didn't want to do exactly the same thing I had done before."[10][14]
After finishing the script, Raimi desired to make the picture after the first draft of the script was completed, but other projects such as the Spider-Man film series became a nearly decade-long endeavor, pushing opportunities to continue work on Drag Me to Hell to late 2007.[10] Raimi offered director Edgar Wright to direct Drag Me to Hell which Wright turned down as he was filming Hot Fuzz and felt that "If I did it, it would just feel like karaoke."[15] After the previous three Spider-Man films, Raimi came back to the script of Drag Me to Hell, wanting to make a simpler and lower-budget film.[16] In 2007, Sam Raimi's friend and producer Robert Tapert of Ghost House Pictures had the company sign on to finance the film.[10] Universal Studios agreed to distribute domestically.[10]
After completing the script and having the project greenlit, Raimi started casting the film.[10] Elliot Page was originally cast for the main role of Christine, but dropped out of the project due to SAG strike-related scheduling issues.[17] The main role eventually went to Lohman, who did not enjoy horror films, but enjoyed doing the stunts during filming.[10] Stage actress Lorna Raver auditioned for the role of Mrs. Ganush. Raver was not aware of the specific nature of her character until being cast, stating that all she had read was "about a little old lady coming into the bank because they're closing down her house. It was only later that I saw the whole script and said, 'Oh my!'".[10] To prepare for this role, Raver met with a Hungarian dialect coach and asked to have portions of the script translated into Hungarian.[10] Raimi would later ask Raver to use some of the Hungarian words in the scenes of Ganush's attacking Christine.[10] Dileep Rao, who plays Rham Jas, made producer Grant Curtis mildly hesitant in casting him, stating that during his audition "he was a little bit younger than he read in the script. But as we were looking at his reading, Sam said, 'There's no minimum age requirement on wisdom.' Dileep has that wisdom and presence on screen, and that's what made him right. Once he got on camera, he brought that shoulder for Alison to lean on."[10] Many of the actors playing secondary characters in Drag Me to Hell have appeared previously in Raimi's films, including Joanne Baron, Tom Carey, Molly Cheek, Aimee Miles, John Paxton, Ted Raimi, Bill E. Rogers, Chelcie Ross, and Octavia Spencer.[10]
Raimi said he set out to create "a horror film with lots of wild moments and lots of suspense and big shocks that'll hopefully make audiences jump. But I also wanted to have a lot of dark humor sprinkled throughout. I spent the last decade doing Spider-Man and you come to rely on a lot of people doing things for you and a lot of help, but it's refreshing and wonderful to be reminded that, as with most filmmakers, the best way to do it is yourself, with a tight team doing the main jobs."[18]
Production for Drag Me to Hell began on location in Tarzana, California.[10] The production team included director of photography Peter Deming, production designer Steve Saklad and visual effects supervisor Bruce Jones. The film was produced by Grant Curtis and Rob Tapert. Tapert and Raimi are longtime collaborators, having attended college together in Michigan.[18]
Drag Me to Hell was edited by Bob Murawski, who has collaborated with Raimi on several films including the Spider-Man series, The Gift, and Army of Darkness.[18] Raimi has said of working with Murawski on Drag Me to Hell, "He'd come (down to the set) to see how things were going and to let me know if he'd just cut something that wasn't working the way he'd wanted it to, or to suggest a pick-up shot I should get for a piece he felt we needed in a sequence I hadn't realized I needed. He's very detail-oriented... So we're very close collaborators." Raimi finds editing with Murawski to be "relaxing", adding, "I love it. For me, it's so relaxing, unlike pre-production, which is fraught with anxiety and fear about how we're going to do things, and production, which is so rushed and a sleepless time and you're just racing to finish every shot and worrying about focus and so on. So post is soothing and I can watch the film come together, so it's a time of discovery for me as Bob and I fit all the pieces together. I see new possibilities in post, as Bob puts the film together, sometimes in a way I never imagined..."[18] The film was edited by Murawski on an Avid computer system in a West Los Angeles facility. The color grading was completed at Company 3 with colorist Stephen Nakamura. Nakamura used DaVinci Resolve. It was CO3's first start-to-finish feature in 4K resolution.[18] "For us, post is a very creative time where it's not just about this factory producing the blueprinted product. It's really a very creative, experimental time where we try and take everything that's been written and then shot to the next level," said Raimi.[18] The final sound mix was completed at the Dub Stage in Burbank with mixers Marti Humphrey and Chris Jacobson.[18]
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