Clash Of Clans Builder 7
Jan Dominquez
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Clash of Clans is a household name for most smartphone users, and for game makers, a perennial face on the top grossing charts. For years, the base-building, clan-battling midcore phenomenon has retained players more successfully than almost any game released since the iPhone was introduced. Supercell has achieved this without major changes to the core loop, and with updates focusing on additional troops, balance improvements, and features that drive additional social gameplay.
When players first visit this area, they will realize three main takeaways. First, the base appears to be laid out largely the same as the traditional village, as far as the main aspiration and core loop is concerned. Players need to build buildings, upgrade them to improve their capabilities, and train troops to engage in battles against other players.
Secondly, while everything may look the same, mechanically the game operates very differently. From where players acquire the majority of their resources, to how the battles are structured, everything is familiar but the underlying mechanics have all been redesigned.
The only main difference in the two core loops is that instead of constructing troops with Elixir, the units are automatically built for free. The game emphasizes upgrading the troops, much like in Clash Royale, as opposed to simply amassing more total units. The addition of automatic troop building also fixes the negative experience of returning to the base after a period of time, and seeing that you forgot to train an army before you left, as in the original clash base, armies can take 30 minutes or more to be trained completely.
By keeping the core loop mostly unchanged, Supercell ensures that onboarding of the new base is easily accessible to all players. However, the trophy ranking are not shared across the old and new bases, as are soft currencies and number of builders, so in essence Clash players have stumbled on a new game entirely.
What you will see is a hybrid version of Clash Royale and Clash of Clans. Supercell looked to add the synchronous, real time battling mechanics of Royale, coupled with its high degree of unit customization and placement importance, and added it to the familiar base-building core loop. In some ways, the Builder Base is more like Clash Royale than the original Clash of Clans village.
In the Builder Base, you also only have 1 builder, which means you can only be upgrading one building at a time. There is also no option to purchase another one - a big change from the previous base, and one that slows down progression significantly.
The simultaneous approach mirrors the gameplay seen in Clash Royale - as players are battling each other in real time, and likely uses the same technology and matchmaking backend. The concept of a winning and losing is a positive change, and imbues importance to individual unit placement because each building destroyed matters a lot more than in the original Clash of Clans village.
In the original Clash village, players must choose whether or not to spend resources in order to construct troops. If a player is trying to save resources for a big upgrade, such as upgrading their Dragon troops, they will not be incentivized to create an army. This is a design flaw in Clash of Clans, or a key strategic choice, depending on how look at it.
Also keeping in line with the Supercell CCG, the Builder Base relies heavily on upgrading the troops, with more so than in the original village. Each unit has a special ability, which makes them more interesting, and their upgrade sequence more meaningful. The depth of the upgrade system in the Builder Base is also important - as each upgrade improves not only the damage of the unit, but also improves either its abilities, number of units at each Army Camp, or hit points. For example, the Sneaky Archer Level 8 upgrade improves its cloaking ability, and its Level 9 upgrade improves its damage per second and hits points. The Level 10 upgrade gives you 2 more Sneak Archers available at the Army Camp.
On the defensive side of things, Supercell released a number of new buildings to help players secure their base. A Double Cannon, Crusher, and a host of new traps. An interesting development for many of these buildings is the choice of modes. For example, the Archer Tower can be in Long Range mode, with a slower attack speed, or in Short Range mode with a high attack speed. Similarly, some traps can be set to Air or Ground, but not both. This added layer of defensive strategy is a welcome addition, and can help formulate a rock-paper-scissors metagame.
Lastly, there are two interesting buildings that appear on the Builder Base map that are unique to this update, and create an added incentive to check in on the sub-base. The Gem Mine can be uncovered which doles out free gems, and the Clock Tower allows the user to periodically fast-forward a few minutes of time within the Builder Base, good for skipping some of the smaller wait timers littered throughout the game. Supercell wanted to make sure that players are visiting the Builder Base regularly, so these buildings add an extra incentive.
If all these new and exciting units and new attack mode sound exciting to you, you are not alone. And while you are enjoying all the fun of exploring a new world, you will be hit with the attack cap, and the fun suddenly comes to a screeching halt.
What might have been a more elegant solution was sticking with the Clash Royale model - where even after the player has hit the maximum amount of chest rewards for winning, they are still earning a small amount soft currency for each win. In this way, it still limits the progression of the most engaged players, while not punishing players for engaging in the core loop. Additionally, there are other rewards for continued play - such as the daily Crown Chest, as well as arena tournaments and Clan Chests events.
The execution and launch strategy of the Builder Base is ultimately a harbinger of declining performance of Clash of Clans. After five years, their most dedicated players have run out of things to do within their base.
The update alienates these engaged users. The years of invested time and money into Clan bases becomes moot after this update, which could have been avoided if there was meaningful shared progress or resources between the two bases. There was ample opportunity to make the two experiences more interconnected, but instead the Builder Base was released as sequel to Clash of Clans, inside of itself.
One might look and see that Clash has shown signs of strong revenue after the release of this update. Yet, this is to be expected after any large content drop, and when the dust settles, players are left with two distinct games with no clear direction on the importance of either.
Lastly, this format changeup is something we have seen before. A couple of years after its release, Hearthstone changed up the competitive structure by creating the Standard format of play, only allowing cards from the most recent sets to be played. This format similarly alienated the invested playerbase - and Hearthstone struggled to maintain their user base and fell from the top charts on mobile. They have since had to invest in re-engagement features to gain back users. While it is difficult to attribute the drop in revenues to strictly the Standard format addition, from a design perspective, those who spent money and invested in older cards would feel frustrated, and may be hesitant to spend again in the future.
Time will tell. I believe that players will be more hesitant to invest in their original base, and similarly for the Builder Base, since exactly how the game mode will be prioritized by Supercell remains to be seen. It would have been wiser to let the Builder Base spend more time in development, generate more content, and release the mode as a standalone sequel. The experiences are different enough, and Clash Royale has shown that they can monetize multiple games without cannibalizing their own revenues.
Clash of Clans is an online multiplayer game in which each player is a village chief. Every player builds their village by using resources and trains troops to attack other player villages to gain resources and trophies. Players can (and usually do) form communities called clans, which are groups of up to 50 people. Clans players can donate troops to each other and can go on war with other clans. There are multiple currencies or resources in the game, including Gold, Elixir, Dark Elixir, Gems and 3 different ores, Shiny Ore, Starry Ore, and Glowy Ore.[3] Gold and Elixir are used to build and upgrade buildings like defenses, resource collectors etc. Elixir and Dark Elixir are also used to upgrade troops and spells. In the past, they were also used to train the troops but since July 2022 training is made free.[10] Gems are the premium currency. They can be earned by completing in-game achievements or bought using real money.[3] The 3 ores are all used to upgrade the heroes, or hero equipment, at different levels. Attacks are rated on a three-star scale and have a maximum timed length of three minutes.[3]
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