Let's Flash Some Bling and Grow Our Secret Society! 🚴♂️✨
Dan Driscoll
To most of my friends and a lot of RUSA members, I'm known as the Ultra Enthusiast when it comes to RUSA Awards—and for good reason! I helped craft the RUSA Awards philosophy, and here's the gist in a nutshell:
If a new (or existing) award fires up a solid chunk of our membership, isn't redundant, delivers a decent bang for the volunteer buck, and comes with minimal side effects… then heck yeah—why not go for it? 🎖️
RUSA Awards are absolute magic at motivating and keeping our current riders hooked and smiling. They turn epic rides into shiny bling (or at least very cool medals and pins!). But let's be real: while they're fantastic for engagement, it's a bit of a stretch to claim they recruit hordes of new members.
Right now, RUSA is hungry for growth. There are millions of cyclists out there who've never even heard the word “randonneuring”. We need to spread the word about our awesome, non-competitive, long-distance adventure world and get more folks joining in on our kinda adventurous fun.
Here's a simple, powerful way we can help turn the tide on our little "secret club":
Post pics of your bling on your personal social media! 📸🚴
Show off those hard-earned medals, plaques, trophies, jerseys, patches, pins or that epic finisher shot. A quick caption like “Just earned my medal after 600 brutal-but-beautiful kms—randonneuring is the best kept secret in cycling! Who's in? #RUSA #Randonneuring” can spark curiosity, and maybe even lure a few curious cyclists to check out rusa.org.
I've spotted a couple of these posts lately and love them! They make our achievements look as cool as they feel—and that's exactly the kind of visibility that helps grow our family.
Thanks Tons for being part of this wild, wonderful ride, our Passion can be contagious,
Dan Driscoll
Joshua Haley
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