It is essential that you link your Microsoft account to the Windows 11 license on your device. Linking your Microsoft account with your digital license enables you to reactivate Windows using the Activation troubleshooter whenever you make a significant hardware change.
Digital licenses are associated with your hardware and linked to your Microsoft account, so there's nothing you need to find on your PC. You're all set once your PC is connected to the internet and you log in to your Microsoft account.
If you are installing Windows on a new device or motherboard for the first time and you do not have a product key, select I don't have a product key during the installation setup screens. When prompted, enter the Microsoft account you want to use to purchase a digital license for this device. Once the setup screens are completed and Windows has finished installing, go to activation settings: Select the Start button, and then select Settings > System > Activation . Then select Open Store to purchase a digital license to activate Windows.
Once you have your account linked, then you can run setup to reinstall Windows 11. For more info about how to create installation media to reinstall Windows 11, go to the Microsoft software download website . When creating installation media, make sure to choose the edition of Windows 11 that matches the edition already installed on your device.
Make sure you associate your Microsoft account to your digital license to prepare for hardware changes. The association enables you to reactivate Windows using the Activation troubleshooter if you make a significant hardware change later. For more info, see Reactivating Windows after a hardware change .
If your original hardware manufacturer (OEM) changed the motherboard for you, your PC should reactivate automatically. If it doesn't activate, your OEM might have provided a COA card with a 25-character key under a gray scratch cover. Follow these steps to get activated.:
If you finished setup and did not enter your product key, you can still enter your product key. Select the Start button, and then select Activation > Update product key > Change product key .
If you do not reinstall Windows, then you can select the Start button, and then select Activation > Update product key > Change product key to reactivate your device. Otherwise you can enter your product key during installation of Windows.
It is essential that you link your Microsoft account to the Windows 10 license on your device. Linking your Microsoft account with your digital license enables you to reactivate Windows using the Activation troubleshooter whenever you make a significant hardware change.
If you are installing Windows on a new device or motherboard for the first time and you do not have a product key, select I don't have a product key during the installation setup screens. When prompted, enter the Microsoft account you want to use to purchase a digital license for this device. Once the setup screens are completed and Windows has finished installing, go to activation settings: Select the Start button, and then select Settings > Update & Security > Activation . Then select Go to the Store to purchase a digital license to activate Windows.
Once you have your account linked, then you can run setup to reinstall Windows 10. For more info about how to create installation media to reinstall Windows 10, go to the Microsoft software download website . When creating installation media, make sure to choose the edition of Windows 10 that matches the edition already installed on your device.
For help finding your product key, see Find your Windows product key. For troubleshooting and other info about updating Windows 11, see Windows Update: FAQ or Troubleshoot problems updating Windows. For info on upgrading to Windows 11, see Upgrade to Windows: FAQ.
Confirm that your device is up to date and running Windows 11. In the search box on the taskbar, type winver, and then select Winver from the list of results. You'll see the version and build of Windows.
Not running Windows 11? Learn how to update your device at update Windows.
Make sure the error hasn't changed. Sometimes when you run the Activation troubleshooter or try to activate, the error code and message will change. If the error code has changed, look up the new code below and follow the recommended steps. (If you're getting an error code that isn't listed on this page, contact customer support.)
If you're running Windows 11, the Activation troubleshooter might help reactivate Windows if you recently made a significant hardware change (such as replacing the motherboard) or reinstalled Windows.
The product key used on this device didn't work with this edition of Windows. You might need to get in touch with the store or company you bought Windows from, enter a different product key, or go to the Store to buy genuine Windows.
If you think you installed the wrong edition, select Start > Settings > System > Activation , and then select Troubleshoot. If the troubleshooter detects a valid Windows 11 digital license for an edition not currently installed, it will let you know and show you how to install the correct edition.
Open Activation settings
In this situation, activation is typically managed by your organization, and you'll need to contact your system administrator for assistance. For more info, see Troubleshooting Windows license expiration issues.
You must use a valid product key to activate Windows. Your product key should be in the confirmation email you received after buying Windows, included with the packaging that came with your device, or on the Certificate of Authenticity (COA) attached to the back or bottom of your device.
If you've made a major change to your device's hardware, such as a motherboard replacement, run the Windows Activation troubleshooter located on the activation settings page. Note that you might be asked to go through the reactivation process. For more info, see Using the Activation troubleshooter.
You upgraded to Windows 11, but the activation servers were busy. If you upgraded from an activated copy of Windows 7 or Windows 8.1, your copy of Windows 11 will be automatically activated, or you can wait a while and then select Activate. If you continue to have problems with activation, contact customer support.
You upgraded to Windows 11 using the free upgrade offer, but Windows 11 isn't activated after a reinstall. Your copy of Windows 11 should automatically be activated as long as you didn't make any significant hardware changes to your device (such as replacing the motherboard). If you continue to have problems with activation, contact customer support.
If you bought a device from a reseller of Windows 11 and expected the key to be valid, contact the reseller. If your device was purchased with Windows 11 preinstalled and you received this activation error upon turning it on for the first time, contact your device manufacturer.
You might see this error if you entered a product key for a different edition of Windows than the edition installed on your device. You might also see this error if you previously upgraded to Windows 11, but the current edition of Windows installed on your device doesn't match the edition of your digital license.
If your device is running Windows 11 (Version 1607 or later), the Activation troubleshooter can help you install the correct edition of Windows on your device. For more info, see Using the Activation troubleshooter.
You might see this error if you entered a product key for a different version or edition of Windows. For example, a product key for the Enterprise edition of Windows 11can't be used to activate Windows 11 Home or Windows 11 Core editions.
Make sure that you're connected to the internet and your firewall isn't blocking Windows from activating. If you're still having problems, try to activate Windows by phone. In the search box on the taskbar, type SLUI 04, select SLUI 04 from the list of results, and then follow the instructions on the screen to activate Windows.
You might see this error if the product key has already been used on another device, or it's being used on more devices than the Microsoft Software License Terms allow. To fix the problem, buy a product key for each one of your devices to activate Windows on them.
If you made a substantial hardware changes to your device (such as replacing the motherboard) and you have a valid product key, try to activate Windows by phone. In the search box on the taskbar, type SLUI 04, select SLUI 04 from the list of results, and then follow the instructions on the screen to activate Windows. For more info about reactivating Windows 11 (Version 1607 or later) after a hardware change, see Reactivating Windows after a hardware change.
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