Newton Movie Subtitles

[Umbelina Baublitz]

Ithas been a long day, you are commuting back home and would like to watch some videos on Facebook, but do not have your headphones with you? Most videos on Facebook are watched with the sound turned off, according to several studies. In the following article we list several reasons why captions are necessary in the modern era.

Online video consumption has seen a tremendous growth over the last decade. Cisco predicts that in 2022, videos will account for more than 82 % of all Internet traffic, which is 15 times more than just five years ago. Watching audiovisual content, a combination of audio and video, is simply more engaging to the human eye than when the two formats are presented separately.

The increase in demand relates to the fact that Internet video has gotten much more sophisticated in the last years and has a diverse set of uses. In addition to entertainment and news, videos are now used to present products, services, and companies. The video has also become a popular format for tutorials, expert reviews, blogs, etc., not to mention all the workshops, conferences and lectures that have moved online due to the ongoing Covid-19 pandemic.

We turn to videos more and more every day as an effective tool for communicating information. But how to make a video as clear and accessible as possible? Several independent studies from the United States suggest that captions play an irreplaceable role in this regard.

The survey involved 5616 American consumers aged 18-54. The results showed that 69 % people view video with sound off in public places and 25 % watch with sound off on private places. As many as 80% of consumers said they were more likely to watch a video to completion if captions were available. Half of the respondents then emphasized that subtitles were important to them because they usually watch videos with the sound turned off.

Adding subtitles to your videos does not have to be complicated nor expensive. Thanks to the technology of Automatic Speech Recognition (ASR), the online application Beey.io offers a fast and easy way to transcribe videos, interviews, podcasts and other audio or video files into text.

All you need is three steps: upload your video, correct the mistakes in the automatic transcription and download the captions in the SRT or VTT format. For more information, visit the official website of the application or create an account in the trial version for free.

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