(Mike
Coppola/Staff/Getty Images) A new study has found that people are more likely to act kind towards others when Batman is present – and not for the reasons you might assume.
It may sound like a full-throated attempt to score an Ig Nobel Prize, but the study is actually an intriguing exploration of what inspires people towards prosocial behavior.
Psychologists from the Catholic University of the Sacred Heart in Italy conducted experiments on the Milan metro to see who, if anyone, might offer their seat to a pregnant passenger.
That's a lot more often than times the superhero wasn't around – in those cases, a passenger offered a seat just 37.66 percent of the time.
To make sure people didn't realize Batman and the pregnant passenger were in cahoots, they entered the train from different doors, stood at least a few meters apart, and never interacted during the experiments.
Experimenters
dressed as Batman and a pregnant passenger. Note:
They didn't stand this close together during the
actual experiments. (Pagnini et al., npj Mental
Health Res 2025)
So why would seeing Batman make people be nicer to each other? It turns out that it's probably not from fear of looking like a bad guy in front of a guy famous for beating up villains.
Instead, the team hypothesizes, it might just be that seeing something unexpected around you makes you more self-aware, and thus more likely to notice someone else in need.
Say, for example, you're zoning out to a podcast on your morning commute: you're probably not paying much attention to your fellow passengers. But someone getting on the train dressed as Batman is likely to catch your eye – and suddenly you also notice a pregnant passenger who might need a seat more than you do.
This might happen subconsciously, which is why nobody directly tied their philanthropy to the presence of the Dark Knight. Those who reported not noticing Batman at all are a little harder to explain, but the team says that they might instead have noticed the kerfuffle Batman caused among other passengers.
To find out for sure, the researchers suggest running similar experiments with different characters to see if the phenomenon is unique to Batman. Would people still increase their altruism in the presence of, say, Darth Vader, who's not exactly known for his prosocial behavior?
The research was published in the journal npj Mental Health Research.