XR UKIn February 2026, nearly 300 people gathered outside the offices of OpenAI in London for the UK’s first ever anti-Artificial Intelligence march, titled
“March Against the Machines.”
The demonstration is already being described as the largest public protest focused on AI globally to date. The march was organised by a coalition of civil society groups, including Pull the Plug, PauseAI UK, Mad Youth Organize, Blaksox, and Assemble.
Participants gathered to express growing public concern about how AI is being developed, governed, and deployed, particularly by some of the world’s most powerful technology companies.
From OpenAI’s offices, protesters marched through central London, stopping at the offices of Google UK, Google DeepMind, and Meta.
The route symbolically highlighted the concentration of AI power in a handful of large corporations whose technologies increasingly shape economies, governance systems, and everyday life.