Sri Vast

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AVAST ad tag URL is used by a player to retrieve video and audio ads. You can manually assemble a VAST ad tag URL or modify an existing URL using the parameters below, and then test with the VAST suite inspector. You can also review and test using these sample tags.

The Additional Consent parameter accepts variable values and is used by publishers who wish to integrate with the IAB TCF v2.0 and use a vendor that is not yet registered with the IAB Europe Global Vendor List but are on Google's Ad Tech Providers (ATP) list. Direct VAST requests don't automatically read the values, but they're accepted when added to ad tags.

If time-based cues are used in your ad rules (for example, "Every N seconds" or "At fixed times"), then those set in the ad rule are used, and the cues passed into allcues are ignored. Mid-rolls still require duration, so vid_d must still be passed.

The vid is a string or number identifying a particular video. This ID is assigned by the CMS that hosts your content. To locate this in Ad Manager, click Video Content and then the specific video content.

The correlator parameter accepts a variable value that is shared by multiple requests coming from the same page view. It's used to implement competitive exclusions, including those in cookieless environments.

The custom parameters parameter accepts variable values which are key-value pairs that allow you to set specific targeting, such as demographics, certain positions on a page, or a particular page or pages.

The description URL parameter accepts a variable value that should describe the video playing on the page. Usually, it's the page with the video player, but could also be a page with text that describes the video.

The exclusion category parameter accepts variable values and is used to block any line items containing the exclusion label in question from being eligible for a given ad request. This parameter works with cust_params.

The GDPR parameter accepts constant values and is used by publishers who wish to integrate with the IAB TCF v2.0. Direct VAST requests don't automatically read the values, but they're accepted when added to ad tags.

Only 0 and 1 are valid values for this parameter, where 0 means GDPR does not apply and 1 means GDPR applies. If GDPR applies, you must also provide a valid TC string using the gdpr_consent parameter.

The GDPR Consent parameter accepts variable values and is used by publishers who wish to integrate with the IAB TCF v2.0. Direct VAST requests don't automatically read the values, but they're accepted when added to ad tags.

The language parameter accepts a constant value which is used to request ads in that language, and for language of ad selection and video ad rendering in dynamic allocation to Ad Exchange or AdSense Video.

The IMA SDK will automatically populate both parameters, but they must be manually specified in non-SDK environments, including direct VAST calls, or when using Programmatic Access Library (PAL) or Publisher Authenticated Inventory (PAI).

While the app name should be a human-readable name, on iOS and tvOS, it's not possible for the SDK to access the app ID. In these cases, the msid parameter is not sent, and the SDK sends the app bundle via the an parameter.

You must either specifically set npa=1 or include simply npa (without a set value) to tag the request as non-personalized. Ad requests either missing this parameter, or set to npa=0, default to personalized ads.

This parameter is only applicable to publishers wanting Active View measurement when using the Open Measurement SDK (OM SDK). This should not be used when using the IMA SDK as it is set automatically.

To indicate OMID support when using Programmatic Access Library (PAL), you need to use the omidPartnerName and omidPartnerVersion APIs to set the partner name and version. When you're not using either PAL or IMA, you must set the omid_p and sdk_apis parameters (the supported APIs, which could also include other comma separated APIs).

For VAST, if your video player uses the IMA SDK, the output parameter for a video ad request will always be set to output=xml_vast4. This poses no reliability risk as the SDK is backwards compatible with all VAST versions that any third-party ad server may serve.

Use output=vmap to return the default VMAP version you have activated for your network (for example, VMAP 1). If you return VAST inside of VMAP, you can use xml_vmap1_vast3 or xml_vmap1_vast4 to specify the VAST version to return.

These parameters are used to request multiple ads. They're specific to optimized pods, which are available to publishers with an advanced video package. They should not be used for VMAP (when ad_rule=1).

The Publisher provided identifier (PPID) parameter accepts a variable value of the identifier is used in frequency capping, audience segmentation and targeting, sequential ad rotation, and other audience-based ad delivery controls across devices.

The ad break template ID and name accept variable values and indicate which ad break template should apply to the optimized pod request. Ad break templates allow you to configure which ad spots or custom ad spots, should be included in an ad break, and in which order they should serve.

Only one of the 2 parameters (name or ID) are required to request an ad break template.

The pvid parameter accepts a variable value which is set to the Android app set ID, and the pvid_s parameter accepts a constant value that represents the scope of the app set ID (either scope_app or scope_developer).

With built-in applications (not on web or mobile web), the SDK passes resettable device identifiers for user targeting into your stream requests with the parameters for rdid, idtype, and is_lat. On SSB streams, you must pass these as explicit parameters, just as you would on a client-side ad request. Learn more about device identifiers.

Starting with iOS 14.5, Apple has deprecated the LAT signal. Google instead relies on the presence of a non-zero IDFA to indicate that the user has consented to tracking on versions of iOS that support App Tracking Transparency. As such, a valid UserAgent indicating the correct OS version is required.

You must either specifically set rdp=1 or include simply rdp (without a set value) to restrict data processing. Ad requests either missing this parameter, or set to rdp=0, will not restrict, unless the Restrict Data Processing network setting is enabled.

The stream correlator parameter accepts a variable value which should be an integer generated for each video stream. The number should be the same within a stream and unique within a page view. It's used for competitive exclusions, frequency capping, and related features if a user is watching multiple videos on the same page.

This parameter is used by publishers that use the Programmatic Access Library (PAL). If you attempt to set values to this parameter while using the IMA SDK, the values will be overridden with the values supported by the IMA SDK.

Video stitching technology vendors using server-to-server integrations with Google are given this value from Google and are able to provide it to you. You can reach out to your Google account manager with any questions about the value to set to this parameter.

The URL parameter accepts a variable value which should be set to the full URL from which the request is sent. This value is needed to help buyers identify and understand the context of where this request is coming from. To the extent possible, this value should be dynamically populated on the ad request.

On a web page, this is the URL of the page that displays the video player. If you use the IMA SDK, the URL value is set automatically. If your player sets this value, the IMA SDK will respect the value being set.

In an app (mobile or CTV), this value should be set to a URL that most accurately represents the video or audio inventory being monetized. For instance, if the user is watching a video within a mobile app that is also available on a desktop equivalent URL.*

The "Why this ad?" functionality is supported automatically when using the IMA SDK. When the IMA SDK is not used, video players must implement VAST Icon and IconClickFallbackImage support, as documented in the IAB VAST standard.

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