Thank you for asking this question, the instructions are not as clear as they should be an will be edited after responding here.
In the "Software Setup" section the electronics must be powered ON before opening the QZFM UI if you are connecting sensors for the first time. Once the sensor serial numbers appear in the QZFM UI it will not matter if the electronics is ON before the UI is opened.
In the "Operating the Sensors" section, the mention of turning the electronics ON is to observe the LEDs blink green a few times as a way of checking that all electronics are responding correctly but is not necessary to observe every time the sensors are run. The Reboot button can also be pressed which is the same as power cycling the electronics OFF then back ON.