Fwd: Radio Activations_listners Questionnaire

[Naveen Ullikashi]

Guys, Please take 2 mins off and answer this Questionnaire! <You are all in BCC List ;-)>

---------- Forwarded message ----------
From: <ankit...@gmail.com>
Date: 18 March 2010 01:25
Subject: Radio Activations_listners Questionnaire
To: moronif...@gmail.com

If you have trouble viewing or submitting this form, you can fill it out online:
http://spreadsheets.google.com/viewform?formkey=dDl1Wm5hbzk5YVpFNGdjLTI0MnhlQlE6MA

Radio Activations_listners Questionnaire

Name: *

Age:

Occupation: *

Do you listen to Radio?

• YES
• NO

How much time do you spend listening to radio every day? *

• Less than 1 hr
• 1- 3 hrs
• 3 - 5 hrs
• more than 5 hrs

Rate the ra. Rate the following radio stations on a scale of 1 to 5 as per your liking * 1-lowest and 5- highest

		1	2	3	4	5
RADIO CITY
RED FM
RADIO ONE
RADIO MIRCHI

Your favourite radio station is your favourite because… *

• You like the music they play
• You like the RJs
• You like the program formats/ shows
• You like their contests and prizes

Have you attended any on-ground event hosted /organized/sponsored by a radio station. If yes, what all?

• Promotions
• Road shows
• Concerts
• Festive celebrations
• College fests
• Sports events
• Corporate events

Of the events you have attended which ones do you recall? Name the event and the Radio Station associated it. *

. Which station do you think engages maximum in on-ground or BTL activations? *

• RADIO CITY
• RADIO MIRCHI
• RED FM
• RADIO ONE
• Other:

Rate the viability of below-the-line (BTL) activations against conventional mediums on a 5-point scale. * 1 - lowest and 5 - highest

		1	2	3	4	5
Reach
Penetration
Recall
Feedback
Item 5

Which radio station's activations ranks the best on the following parameters *

		Radio Mirchi	Radio City	Red FM
Visibility
Reach & penetration
Attendees for the events
Innovation in activities
Audience recall of the activity
Audience recall of the Fm brand name

What kind of events would you like to see in Pune sponsored by Radio stations? *

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