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Material and method: This cross-sectional analytic study was performed among 972 high school students from four provinces associated with high economic prosperity in Thailand: Bangkok, ChiangMai, Ubon Ratchathani and Songkhla, utilizing a multistage cluster sampling technique. Facebook addiction was assessed using the Thai version of the Bergen-Facebook Addiction Scale (Thai-BFAS), while a Thai version ofthe General Health Questionnaire (Thai GHQ-28) was used for mental health evaluation. The relationship between Facebook addiction and mental health was analyzed through multiple logistic regressions.
Conclusion: It was found that Facebook addiction among high school students could be associated with abnormal, general mental health status, somatic symptoms, anxiety & insomnia, social dysfunction, and severe depression. Therefore, it is essential that the relevant authorities educate young people about the mental health impacts linked with Facebook addictive usage and impose appropriate public health policies by screening Facebook addiction and mental health issues in risk groups.
Material and method: This cross-sectional study was performed among 972 high school students in four provinces associated with high economic prosperity in Thailand: Bangkok, Ubon Ratchathani, Chiang Mai and Songkhla, utilizing a multistage cluster sampling technique. A self-administrative questionnaire was produced composing of three parts; demographic data, a Thai version of the Bergen Facebook Addiction Scale (Thai-BFAS) and the Thai version of the General Health Questionnaire-28 items. Multivariate analysis was employed to analyze thefactors associated with FB addiction.
Conclusion: The prevalence of FB addiction in Thai high school students was found to be higher than in many other countries. Relatedfactors should be controlled in order to reduce FB addiction and its detrimental impacts, such as behavior modification and the promotion of healthier free-time activities. Further studies are recommended to understand why FB addiction is so high in Thailand.
Insights: Your Facebook Insights will help you answer the valuable question, "Is our strategy working?." This resource can be found in the Manage Page section of your school or district's Facebook Page, and it will provide valuable data relating to your page performance over the last 28 days. Here, you can identify what posts saw the most engagement, how many followers you've gained or lost, and so much more. This page should be monitored on a regular basis to help you improve your strategy moving forward.
Boosted post: This term references an ad that is created by putting a budget behind an organic post that you already know has performed well. Facebook helps you identify these opportunities by noting how many people you've already reached, and clearly offering the option to Boost. This can be the desired option when you're promoting an upcoming open house, a contest, or another short-term campaign.
Here's the biggest difference: Facebook ads offer more features to advertisers than Boosted posts do, including more ad objective and optimization options, more customized targeting options, detailed placement options, and more creative control. Additionally, a larger budget is often needed for the more traditional Facebook advertising.
Facebook Pixel: Failing to set up a Facebook Pixel is a common, and unfortunate, mistake. Why? Because this tool will collect data to identify users who are most likely to take action on your ads. This means more return on your investment, more opportunities to directly reach families who have visited your website, and more. It's an easy feature to set up, and it will open doors to your advertising strategy!
That being said, posting 5 times a week without an engagement strategy will not help you in Facebook's eyes. Generally speaking, a minimum of 70% of your content should be fun, educational, and engaging. This includes student highlights, photos of classroom instruction, trivia questions, and anything that encourages comments and responses. A small 10% of your calendar can be reserved for promotional posts (like admissions-focuses messages), and up to 20% can be saved for shared content from other sources. Sticking to this 70-20-10 rule will help build an engagement-focused calendar that will get your content seen and interacted with more regularly.
If more and more people are posting reviews on Facebook, there's likely an increasing number of people reading them as well. Therefore, reviews and recommendations can, in fact, help the organic reach of your school as users recommend businesses like your school.
Polls: One of the best ways to encourage your members to interact with you is by creating a poll. And it can be about anything! We here at Finalsite sometimes use polls in our School Marketing Community to help drive our own content strategy.
Rooms: Another effort to bring communities closer together in 2020, Rooms are a fairly new feature that allows Facebook Group admins to schedule virtual gatherings directly within the Group. This can be an effective virtual alternative to admissions events!
It goes without saying that every social media strategy should include a content marketing strategy, which involves planning out the type of content you will post ahead of time. Amanda Cody, Assistant Director of Communications at Portsmouth Abbey School, shared how they group similar content together to map out their own strategy.
If you believe your engagement is lower than it should be, it might be because your content is lacking photos and videos. Facebook tends to give top priority to video content in the News Feed, as more than 50% of users prefer video content over all other forms of content.
De Smet Jesuit High School, for example, recently went live to introduce their new head football coach. While not a professionally recorded video, it received notable engagement from the school community; this is a testament to providing live video to engage with those who can't be there with you in person.
Facebook Events offer an easy way to get your school's name out there. Essentially virtual invitations, Facebook Events can reach anyone on the platform and gain momentum as more users note that they are attending. Even during social distancing caused by the pandemic, schools found unique strategies to get their communities together virtually by promotion through Facebook.
In her position as director of demand generation, Kristen provides the strategy and creation of content across email, website, and social media communications at Finalsite. With over six years of experience in content strategy and digital marketing, Kristen has worked with clients around the country to develop their inbound strategies. She regularly speaks at professional development events for schools and maintains a number of certifications from Google, Hubspot, and Hootsuite.
Join the Asthma and Allergy Foundation of America and Kids With Food Allergies for a back-to-school Facebook chat. Attorney, author and food allergy advocate Laurel Francoeur, Esq., will answer your questions on how to send your child with asthma and food allergies back to school with the right accommodations to keep them safe.
Laurel Francoeur graduated from Suffolk Law School in Boston, Massachusetts. She founded Francoeur Allergy Law, an online source for food allergy tools. She has drafted food allergy legislation in Massachusetts, where she is based. That legislation now gives students easier access to life-saving medication. She has also testified at the state and federal level about food allergy issues. She wrote the book How to Advocate for Your Food Allergic Child: A Manual for Getting What Your Child Needs at School. She is the co-author of the Preschool Food Allergy Handbook.
She began building her skill set as a journalist for her high school newspaper and has continued developing it by taking on freelance writing and design projects for everything from student organizations and friends to The Huffington Post. She also brings previous internship experience to her position at Facebook, having worked at a social analytics startup called Crowdbooster and social gaming pioneer Zynga.
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This attention-grabbing strategy of motion activated toys like Rory the Candy Monster Interactive Stuffed Animal works well for Hallmark. Who doesn't stop in their tracks to play with all the fun buttons and sounds? (Well, I confess that I do!)
Barbara Coward is a former MBA admissions and marketing officer. She now consults with business schools to optimize growth, increase brand awareness, and attract amazing students. You can reach her at linkedin.com/in/barbaracoward or @bcoward.
Police in Concord, New Hampshire, said they were able to quickly identify the individuals involved Sunday after the post appeared on social media, and classes at the school continued as usual Monday, The Concord Monitor reports.
The American-Statesman reported this week that a new Austin Independent School District elementary school in North Central Austin will be housed in a vacant warehouse because of a lack of available land for new construction. In the past, the Austin school district has found all the land it needed to build more than 100 schools from scratch.
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