Sr. Manager, Advertising Quality Operations, Ebay, Shanghai, China

[Number Crunchers Web Center]

Senior Manager, Advertising Quality Operations, Ebay, Shanghai, China

Primary Job Responsibilities
AdCommerce is eBay Inc.'s performance based advertising platform,
enabling professional sellers to boost their visibility and drive
traffic to their online shop and products through sponsored contextual
and graphical ads.

As the AdCommerce Ad Quality Operations Manager, you will be
responsible for the development and execution of initiatives and
strategies to drive quality and relevancy within the AdCommerce
network. You will explore and identify quality signals, develop and
manage analytic and systematic tools and processes to quality-assess
ads and their relevance to advertisers keywords and landing pages. You
will use this information to influence optimization engines that
ultimately creates a better buyer experience in the biggest commerce
driven network in the world.

You will partner closely with US and international business teams, our
Platform & Development team, as well as our Analytics team to reach
your quality and relevancy objectives. This responsibility is global
and you will be part of the AdCommerce Quality Management Team, which
is part of China Operations Center for Advertising, based in Shanghai,
China.

Specific Job Responsibilities include:
- Develop and execute strategic plans to enhance relevance and quality
in the AdCommerce network
- Identify and develop systematic ad and traffic quality signals to
strengthen our quality scoring algorithms
- Incorporate large-scale data mining and machine learning techniques
- Analyze and quality score text ads and associated landing pages
- Build predictive models to assess a visitor's conversion intent to
the visitor's search phrase
- Report on network channel performance using the internal data
warehouse and third-party analytics software tools
- Test, measure and report on the effectiveness of quality models and
initiatives and identify areas of improvement
- Utilize statistical analysis to optimize various revenue and quality
models based on simulation exercises and historical data

Requirements
- 5-7 years of experience in SEM and/or internet advertising networks
- Experience with online advertising solutions in large, complex
organizations
- Ideal candidate is highly analytical with a strong quantitative
skill set
- Demonstrated ability to think creatively and innovate, esp. in a
technical capacity
- Strong project management and organizational skills, with the
ability to effectively multi-task in a fast-paced, highly dynamic
environment
- Exceptional written, verbal, and presentation skills in both
Mandarin and English language
- Working knowledge of SQL a strong plus, experience in working with
large and complex data sets required
- Working knowledge of SAS and Machine Learning concepts a strong plus
- Previous experience with Quality Scoring and Relevance Optimization
of other CPC based networks such as Taobao, Google, Yahoo or MSN a
string plus.
- Must have an entrepreneurial, self-starter mentality
- Open and flexible attitude to execute tasks at every level
- Passion and enthusiasm: willing to do what it takes to get the job
done
- Education: Bachelor's Degree or equivalent, preferably in a
quantitative discipline, MBA a plus

email: cdc-...@ebay.com

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