Sr Director of Analytics - New York, NY

[Number Crunchers' Web Center]

Category: Database Marketing Analysis

Location: New York, NY

Essential Functions:

One of the world’s largest, and most experienced direct and
interactive marketing agency seeks a Sr Director of Analytics. You
will play a vital role by working with clients and internal staff to
ensure all digital marketing communications leverage marketing
information to develop more specific targeting and treatment
strategies within a test and learn approach. He/she will manage a team
responsible for leveraging client internal data as well as external
data (online and offline) to provide insights and information that
help make marketing programs optimally effective. He/she will actively
work with account management and client teams to set analytics
objectives, measurement protocol and an analysis plan to measure in-
market experience and identify how targets interact with the brand
through all channels, and the best combination of communications
elements to drive the desired behaviors. Key to this role is the
ability to provide data-driven insights that result in specific action
plans. The Sr Director Analytics will be responsible for an assigned
staff of analyst and consultant level team members. More Detailed
Responsibilities include : • Ability to develop analytics proposals
and deliver analytics solutions, including definition of deliverables,
timing, costs …. execution of that work and presentation to the client
• Development of measurement strategy by aligning metrics to overall
business objectives • Ability to scope technical requirements for
delivering measurement/analytics plans • Identification of required
data and data capture mechanisms (eg reg forms, transactional data,
3rd party data, web traffic data, online survey data, …). • Oversight
of data analysis and interpretation of results in business context,
with detailed findings and implications presented to key stakeholders
at all levels • Collaboration with account management, strategy and
other internal groups • Ability to develop new methodologies and
frameworks building on existing intellectual capital • Ability to
identify and partner with key external vendors and partners • Thought
leadership in the form of white papers, speeches to promote lessons
learned • Management of assigned staff Required Skills • 10-12 years
experience in marketing analytics, business consulting using data and
information to drive specific targeting and marketing recommendations
• Proven experience in statistical analysis, segmentation, predictive
modeling, market research, testing, consulting and project management
• In depth knowledge of leading marketing analytics software tools
such as SAS, SPSS, Webtrends, Omniture … • Familiarity with Business
Intelligence solutions such as Cognos, Business Objects, … . • Expert
knowledge of database marketing • Bachelor’s degree in business and
quantitative analysis with focus on marketing • Masters degree in
related field • Superior people management skills and prior experience
managing at least 5 people • Published works or public speaking
engagements • Extensive industry contacts • Previous Direct or Digital
agency experience

http://www.rlzapin.com/Viewjobdetails.aspx?jobid=503