Marketing Analytics/SAS Manager - San Francisco, New York, Chicago, Washington DC, Minneapolis

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Accenture Interactive - Marketing Analytics/SAS Manager - San
Francisco, New York, Chicago, Washington DC, Minneapolis-00079618
Description
Organization: New Business/Accenture Interactive
Location: Chicago, Reston, San Francisco, New York, Minneapolis

The Accenture Interactive (AI) practice specializes in the measurement
and optimization of a company's return on Marketing and Sales
investments. The AI process involves the use of advanced regression
analysis and other statistical techniques to quantify the return on
historic Marketing activities, and utilizes optimization techniques to
maximize the return on future investments. AI clients include leading
FMCG, automotive and retailing companies worldwide, with good
penetration in the consumer electronics, pharmaceutical, and banking
sectors.

Required Overall Experience:

* Experienced in the analysis of marketing databases using SAS,
SPSS, or other statistical modeling tools
* Excellent written and oral communication skills with ability to
clearly communicate ideas and results to non-technical business people
* Ability to validate, and derive insight from large amounts of
data from diverse sources
* Strong aptitude, ability, motivation and interest in placing
quantitative analysis in the context of marketing and business
economics
* Experience in Customer-level data analysis (customer
segmentation, predictive modeling, etc.) is a plus Understand SQL;
experience with SQL a plus
* Should have worked on analytic projects in the following areas:
Applied Statistics/Econometrics, Statistical Programming, Database
Marketing Management & Operations, Marketing Intelligence &
Competitive Analysis
* Travel 50%

Key responsibilities:

Develop and interpret statistical models to quantify the incremental
revenue generated by marketing activities. This process requires the
use of advanced time series regression analysis in a marketing-mix
modeling context, which involves the following key tasks:

* Data collection, Harmonization and validation
* Time-series regression models and other statistical analysis
* Derivation of marketing sensitivity curves
* Optimization of Marketing-mix allocation

Qualifications
Basic Qualifications:

* Minimum 4 years regression analysis and/or statistical modeling
using SAS or other statistical package
* 5 years experience in the analysis of Marketing data using SAS,
SPSS or other statistical modeling tools
* Bachelor's Degree required - preferably in Econometrics,
Statistics, Marketing, or Computer Science with emphasis in
statistics; Masters preferred

Candidates who are currently employed by a client of Accenture or an
affiliated Accenture business may not be eligible for consideration.

Applicants for employment in the U.S. must possess work authorization
which does not require sponsorship by the employer for a visa.

To apply, visit http://www.Accenture.com and search for 00079618 in
the Career section.