Thanks for the reply. I really appreciate your expertise and help.
To answer your questions…
Did it really take hours to find this and understand it? Yes, I have no experience with SYSEX messages and trying to google the right thing and school myself was time consuming. I was also at sea in the middle of a storm where internet is sketchy. This link turned out be super helpful.
http://wifimidi.com/midi-message-generator/
Can you get any MIDI out of the "hard wired midi interface" from any app? YES
From TouchOSC? YES
Does the interface handle SysEx properly (not all do)? YES
Does the interface work from a Mac? YES
What messages are coming out of the interface (plug it into MIDI Monitor, not the lighting desk)? All is well via MIDI. But no midi seen when it is sent via a OSC command /midi/0xF0 0x7F 0x01 0x02 0x01 0x01 0x31 0x00 0x31 0xF7 It DOES show up in Osculator but not in midi monitor.
Do the cables work? YES
After more research <I won't say how long ;-)>, I think the issue is that OSC doesn't get sent out to a MIDI device, even those this guy seems to be doing it.
http://hexler.net/forum/viewthread/55/ Scroll down to ART, where he explains the process. And in my testing it made the OUT light flash in the MIDI interface.
To bring this over to Qlab with the goal of sending a MIDI message via a OSC cue, I have attached a sample workspace with MIDI and SYSEX messages. It does some crazy stuff.
If you fire Cue 4, it skips Cue 5 and goes to Cue 6.
Cue 6 and Cue 7 are identical but show totally different output in Osculator.
Maybe this will help with my Quest or at least get the brain juices flowing.