Those MIDI messages are Standard MSC (Midi Show Control ) Messages.
WHEN MSC is Enabled in settings QLab will respond to GO, Stop, Resume, Load, All_Off, Standby+/- Sequence +/- and Reset Commands sent to the device ID set.
On equipment such as dLive, MSC can only be sent as 7 bytes of System Exclusive data.
Unless you have a very complex MIDI based show control system the Command Format can be left at 'ALL TYPES', so Byte 5 is 7F ( in your example, dlive is sending Command format 1 [lighting] so byte 5 is 01)
QLab defaults to a device ID of 00, so unless you are using that for something else byte 3 would be 00. If you want to change this e.g to 01 then you would change byte 3 in the Sysex, and the device ID in QLab settings/MIDI control to 01.
MSC messages always begin F0 7F and end in F7 and byte 4 is always 02, so the byte which changes depending on which of the 10 MSC messages QLab understands is byte 6
F0 7F 00 02 7F 01 F7 = GO
F0 7F 00 02 7F 02 F7 = STOP
F0 7F 00 02 7F 03 F7 = RESUME
F0 7F 00 02 7F 05 F7 = LOAD
F0 7F 00 02 7F 08 F7 = ALL_OFF
F0 7F 00 02 7F 11 F7 = STANDBY +
F0 7F 00 02 7F 12 F7 = STANDBY -
F0 7F 00 02 7F 13 F7 = SEQUENCE +
F0 7F 00 02 7F 14 F7 = SEQUENCE -
F0 7F 00 02 7F 0A F7 = RESET
You can confirm the correct message is being received by Qlab by ticking the MIDI Input checkbox in the log tab of the workspace status menu.
Mic