2011 Cricket World Cup Final Highlights

[Nell Barreto]

Whilethe viewership numbers are incredible, the engagement with the tournament is practically unbelievable. FIFA reported in January 2023 that there were nearly 6 billion engagements with the World Cup on social media, with Nielsen data revealing that there were more than 93.6 million posts across all social platforms about the tournament.

This 32-team tournament (which will be expanded to 48 teams in 2026) features national soccer teams from around the globe competing until ultimately one team is crowned champion. Held quadrennially, the World Cup is the pinnacle event in the sport and boasts huge attendance numbers every year. The 1950 Final game holds the record for attendance at a sporting event in an enclosed stadium with a whopping 199,854 spectators.

Raking in more than 3.5 billion viewers in recent years, the Tour de France is one of the most watched sporting events worldwide. The 2023 event drew in record numbers domestically, with more than 42.5 million viewers in France alone.

North Americans may be surprised to find cricket on a list of most watched sporting events, but fans of the sport are well aware of how hugely popular cricket is in many parts of the world. The Cricket World Cup is the international championship for One Day International cricket. The contest features ten teams and lasts just over six weeks. Like the soccer World Cup, the tournament takes place every four years, with the next Cricket World Cup currently taking place in India.

Without a doubt, the Summer Games are one of the most anticipated sporting events in the world. The Games not only offer a variety of different sports to watch, they also feature incredible personal triumphs, underdog stories, record-breaking feats of strength and endurance, and the opportunity to showcase national pride. With people around the world eager to cheer on their home country, it is no wonder billions of people want to spectate.

Though it may not attract the same amount of attention as the Summer Games, the Winter Games are still a hugely popular event that draws interest from around the globe. With popular sports including figure skating, alpine skiing, ice hockey, and snowboarding, the Games reaches a broad audience. The Winter Games take place over a 17-day period every four years.

Soccer is the most popular sport in the world and the UEFA Champions League Final is one of its biggest events. The top teams in Europe battle all season to be one of two teams in this prestigious championship match. In 2023, 450 million viewers watched all or part of the Champions League final game, which saw Manchester City F.C. come out as the champions.

While viewership was in the millions, social engagement with the Champions League Final reached peak levels in 2023. UEFA reported that there were 6.5 billion interactions with its own social content alone, which included more than 3 billion views on its cross-platform videos. The jaw-dropping levels of social engagement continue to prove that viewership and interaction with live sporting events is changing rapidly in our digital era.

One of the most interesting facets about Super Bowl viewership is that not all viewers are sports enthusiasts. There are a large portion of viewers who watch the game for the commercials alone, and another subset of viewers who are there for the iconic Half Time performances.

Super Bowl popularity is growing among women, in particular. In 2023, about 75 percent of women surveyed said they were planning to watch the game, which was up from 62 percent of female respondents in 2022.

In terms of TV viewership, the Wimbledon Championships in 2023 continued to break records. In total, more than 25.6 million viewers watched some part of the tournament in 2023, with viewership peaking at 11.3 million on the BBC as Carlos Alcaraz became the champion.

Social engagement also increased during the 2023 finals, with @NBA being the most-viewed brand on X (formerly known as Twitter) during the finals. Across all NBA social platforms, there were more than 8 billion views, which emphasized the fact that more people than ever viewed or interacted with the playoffs in some way.

While TV is still the preferred medium among those who are interested in the Derby, the streaming audience is quickly increasing. the Average Minute Audience on NBC streaming platform Peacock was 371,000 viewers, which was up 50 percent from 2022.

The most prestigious tournament in the sport, the Masters takes place every spring in Augusta, Georgia. Attracting the best golfers from around the world, the Masters always boasts big names and a big crowd. Playing four rounds over four days, the top pros battle to become Masters Champion and don the elusive green jacket.

In 2023, viewership for The Masters increased by 19 percent, peaking at 15 million viewers during the final round. The 2023 tournament broke records, becoming the most-watched golf tournament on television in the past five years.

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Continuing the successful partnership, Nium and the ICC are once again poised to celebrate inclusion, change, and innovation in the world of cricket. With a focus on engaging millions of cricket enthusiasts worldwide, this year's offerings promise to be even more immersive and impactful.

As the world eagerly anticipates the 2023 Men's Cricket World Cup, cricket enthusiasts and curious minds alike are encouraged to explore the numerous events and sponsorship activities Nium presents. Visit for comprehensive information on this exciting journey.

The event will start off with a repeat of the 2019 final between England and New Zealand at the Narendra Modi Stadium, the largest cricket stadium in the world. With a capacity of 110,000 spectators, the stadium is located in the city of Ahmedabad in the Indian state of Gujarat.

The travel industry is benefiting from the cricket fever. Accommodation searches in host cities for match days have, on average, grown by 237% over the past year. The much-awaited India vs. Pakistan match and the World Cup Finals are to be held in Ahmedabad. As a result, the city has emerged as the frontrunner, with a 1,702% surge in stay searches.

Hotel rates across the host cities are witnessing a dramatic rise as October 5 draws near. Insights provided by RateGain reveal that from October to November, hotel rates across most cities are two to three times higher than the same period in 2022. Hotels in Pune, Ahmedabad, and Dharamshala are at the top, with prices up more than 300% over last year. These cities have considerably smaller hotel inventories in comparison to cities like Mumbai, Delhi, and Bengaluru, which has resulted in highly inflated hotel rates.

Airfares for top venues like Ahmedabad, Mumbai, and Kolkata have grown 40%-60% over the past year. Other host cities are also seeing 20%-30% increases in flight prices. This pricing surge emphasizes the tremendous growth in travel demand.

Capitalizing on the exposure that these events bring to host cities is a strategic move that holds immense potential for boosting tourism. Beyond the event itself, visitors can explore what the city has to offer, potentially leading to extended stays and repeat visits.

The lure of seeing top cricketing nations out on the field during the Cricket World Cup later this year is proving to be a powerful motivator, triggering a travel boom in India. Hosting the Cricket World Cup is a great opportunity for India to showcase its hospitality, culture, and ability to successfully host global events. For Indian travelers, this tournament might be a stepping stone to attending more sporting events in foreign countries in the years to come, as international travel becomes more attainable for the Indian masses.

The Cricket World Cup (officially known as ICC Men's Cricket World Cup)[3] is the international championship of One Day International (ODI) cricket. The event is organised by the sport's governing body, the International Cricket Council (ICC), every four years, with preliminary qualification rounds leading up to a finals tournament. The tournament is one of the world's most viewed sporting events and considered the "flagship event of the international cricket calendar" by the ICC.[4] It is widely considered the pinnacle championship of the sport of cricket.

The first World Cup was organised in England in June 1975, with the first ODI cricket match having been played only four years earlier. However, a separate Women's Cricket World Cup had been held two years before the first men's tournament, and a tournament involving multiple international teams had been held as early as 1912, when a triangular tournament of Test matches was played between Australia, England and South Africa. The first three World Cups were held in England. From the 1987 tournament onwards, hosting has been shared between countries under an unofficial rotation system, with fourteen ICC members having hosted at least one match in the tournament.

The current format involves a qualification phase, which takes place over the preceding three years, to determine which teams qualify for the tournament phase. In the tournament phase, 10 teams, including the automatically qualifying host nation, compete for the title at venues within the host nation over about a month. In the 2027 edition, the format will be changed to accommodate an expanded 14-team final competition.[5]

A total of twenty teams have competed in the 13 editions of the tournament, with ten teams competing in the recent 2023 tournament. Australia has won the tournament six times, India and West Indies twice each, while Pakistan, Sri Lanka and England have won it once each. The best performance by a non-full-member team came when Kenya made the semi-finals of the 2003 tournament.

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