Now a near-essential part of the modern games-as-a-service approach, the soft launch process provides game creators with actionable data based on the responses of an engaged and often well-informed audience. Somewhere between beta and live status, a soft launch gives a window for feedback, revisions and improvements with the aim of producing the most polished end product at time of release.
In this regular feature, we add the most interesting new soft launches for you to keep an eye on - or even try for yourself - as you look for learnings and inspiration that could inform your own development journey.
Toca Boca Days is an online multiplayer game that lets players create their own unique character, meet up with friends and explore. Users can enter dance-offs, swim, skateboard and take part in adventures.
From the Rovio-owned Turkish developer Ruby Games comes Hunter Assassin: Go, the latest entry in its hit franchise. Few details are provided on the store listings, though the game looks to have similar gameplay to its predecessors.
The PvP match-3 puzzle and strategy game takes the PvE-style match-3 RPG gameplay seen in titles like Empires & Puzzles, and has players build up their own dream team of characters to battle each other with. The title currently includes over 30 characters.
Developed by Finnish studio Lightneer, Rumble Arena is described as a "party royale" game that has players battle each other to be the last blob standing. Players can gain new skills as they play, from energy blasts to flaming meteors, as well as unlock new skins to make their own unique avatars.
Version 1.1 added 20 new levels, a new event called Sky Drop, and a new poster: Frank Lisa. The update also included bug fixes and performance improvements, as well as noting updates will be coming every two weeks to ensure the "freshest contents".
The touchgrind series is back with more mountain bike action in Touchgrind X, which has been soft-launched in the Philippines. Multiplayer game modes include 12-player slope-style battle royale gameplay and team vs team elimination.
Developed by Phantom Gamelabs, a Supercell-backed studio, comes Riftbusters, a co-op action looter shooter. Players are tasked with fending off hordes of alien invaders across a variety of locales, from futuristic cityscapes to alien-infested territories. Along the way, they can customise and upgrade their weapons and gear, as well as unlock new abilities to give them the upper hand in combat.
Battle Rivals sees players engage in large battles as either the Roman Empire or the Spartans, as they join up with other clans and try to conquer opponents across the world. Published by Miniclip, the title has been soft-launched in Italy and Portugal.
Petaverse is a virtual pet title where players adopt a cat and join them on adventures. Pets are customisable - allowing players to choose the breed, fur and colour - with players able to take part in a number of mini-games as they look after and play with their new cat.
Players can step outside and capture land around them, establish a town and expand by building homes and refineries. The game also features animals to tame, monsters to fight, and alliances to join, with players able to trade items and answer calls for help.
JoyCity is tapping Disney IP - including Aladdin, Pirates of the Caribbean, Toy Story, The Incredibles and more - in strategy game Disney Realm Breakers, which combines base building and merge gameplay.
Plants vs. Zombies 3 brings the hit PopCap tower defence strategy game back, over 10 years after the release of Plants vs. Zombies 2. The title features new levels, both classic and new plants and zombies to play with and fight, and the same classic strategic gameplay. Taking a leaf out of the decorate mechanics of popular puzzle games like Gardenscapes, players can also redecorate the neighbourhood as they clear the zombie infestation.
According to AppMagic estimates, CSR 2 has generated approximately $775 million to date. Zynga will be hoping its newly soft-launched CSR 3 - Street Car Racing can achieve similar success, as the title brings back the drag racing hit for another entry. Players can race and build their dream car collection, with cars from world-renowned manufacturers like Ferrari, Bugatti, Lamborghini, and Porsche to collect.
Developed by Tower Pop, founded by lead developers from Crazy Kings and Crazy Defense Heroes, Omega Royale is a new tower defence title for mobile. The twist on the genre is that it includes merge gameplay and a 10-player battle royale, as players aim to outlast their opponents as the last man standing.
Crozzle is a crossword game developed by MAG Interactive. The title has players solve puzzles without a timer, while playing against an opponent. The title also includes leaderboards and has players travel the world and decorate new locations as they progress.
Wordscapes is one of the most popular word games on mobile - so from PeopleFun now comes a new take on the hit title with Wordscapes Solitaire. The premise is reasonably simple: make words from the letter cards on the board, and clear it to win.
37Games has launched its own take on the emerging match-3D genre with Match Jumble 3D. On this occasion, the developer has added popular decorate mechanics on top of the main puzzle gameplay, enabling players to build their dream home from a variety of themes and accessories.
Saudi Arabia publisher Nine66 has soft launched Racing Champs across numerous countries including Canada, Australia and New Zealand. Described as a multiplayer idle game, players can race, customise, collect and upgrade their cars as they go head to head to win races.
Adventure Friends, a casual RPG from PikPok sees players spin to deal out damage against enemies, heal your party and add to their treasure chest. Currently there are 20 animal heroes players can add to their party, from Selene the Bird Witch to Furtivo the Cat Burglar, which can each be leveled up to unlock new and more powerful abilities.
Version 1.0.22 introduce new activities including sandcastle making and an archeological dig. A new matching game called Candy Connect was also added, as well as various new interactions for existing characters and some visual updates.
Based on the subscription MMO Eve Online, Eve Galaxy Conquest is a space strategy game that tasks players with harvesting resources to build and upgrade their ships, recruit commanders for their fleets, unlock new technologies and explore space as they set forth to conquer the galaxy.
From Magic Games Technology (which appears to have links to Ace Games), Arena Legends is a new multiplayer PVP Match-3 game. Players can team up with friends against real opponents or play in solo matches.
Version 144 included a new Booster: the Super Magnet, the Chef's Menu, and a new Sticker Book for the Electro Lab.
Version 138 added a new season for players to compete in the Legends Arena, as well as new sticker books the Noble Garden and Frozen Camp.
Fingersoft has soft-launched the newest entry in the successful Hill Climb Racing franchise, this time utilising the LEGO IP. In LEGO Hill Climb Adventures, players venture through LEGO worlds, engaging in a variety of missions. Along the way, they can collect coins and bricks to upgrade their vehicles, with different customisations better suited to certain missions.
Zynga has snapped up the Game of Thrones licence for a new match-3 puzzle RPG based on the titular TV show and spin-off House of the Dragon TV series, Game of Thrones: Legends RPG. Players can assemble a team of popular characters, from Jon Snow and Daenerys Targaryen to Tyrion Lannister, Rhaenyra Targaryen and more as they battle across Westeros and fight to avert the Long Night.
Version 1.0.98 updated Game of Thrones: Legends with a new Season Pass system called Kingsroad and Goldroad. Other additions included campaign chapters, champions such as Jaime Lannister and Viserion, and new offers.
Ricochet Squad from My.Games is a top down 3v3 co-op hero shooter set in the near future, where each character has their own specialist abilities, tools and weapons. Each map is destructible and interactive, enabling players to alter the landscape around them. Each match lasts two to three minutes, with users able to team up with real friends or matchmake with other players online.
Interspersed with the match 3 elements, Oh my Anne features decoration and makeover elements, falling in line with several other Match 3 titles that have also incorporated mechanics from other genres. What makes Oh my Anne different is the fact that it takes inspiration from a classic novel.
HypeHype, from the Supercell-owned developer of the same name and formerly known as Frogmind, offers a platform for players to create their own games. Focusing on user-generated content, making games requires no coding, and each new game can be shared with the community.
There's a pretty significant part of me that finds it downright sad that the "adaptation" that occurs when big, beloved, old classic game sequels are released for our mobile phones more or less means that the mobile game doesn't even resemble where the game series began, or is today. Little Big Planet is an example where the mobile title had little to do with Media Molecule's original. Doom (Mighty Doom) is another, as is The Elder Scrolls: Blades, which has very, very little to do with the original series. Warcraft Rumble falls into the same category and after the, in my opinion, successful Diablo Immortal, it's a shame that Blizzard chose this path rather than a more classic strategy game.
Warcraft Rumble is a cute little Clash Royale copy where the "strategy" part is limited to a few tasks per level. Each level consists of a short map where the end (at the top of the image) is guarded by a mini boss, and the way to get there revolves around building a small micro-army and letting them walk towards the end. Along the way they come across enemy troops and it's up to you to both build the right kind of soldiers in a combination that allows them to both attack ground targets but also aerial enemies, and then vary this by using special attacks such as lightning and a bomb that can be launched once per match. In order to build troops (just like in the old Warcraft originals) you need to collect gold and this is done by building small harvest trolls that run to the nearest gold cache and start their work there.
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